Feeling the squeeze of a tight economy? Discover why slashing your marketing budget could be your biggest mistake. Matt and Tracy break down why this is a critical error and share how smart companies use marketing to gain a competitive edge during challenging times.

With real-world examples and proven strategies, they'll show you how to adapt your approach, maximize your resources, and position your business for long-term success.

Key Takeaways

• Marketing is essential for business growth, even (and especially) during economic downturns.

• Cutting your marketing budget is a short-sighted decision that will likely cost you more in the long run.

• Tough economic times present unique opportunities for those willing to invest in marketing.

• Maintain an abundance mindset and focus on long-term goals, even when facing immediate financial pressures.

Need more help with your marketing? We got you - let's chat.

Connect with Matt Tompkins on LinkedIn and Facebook.

Connect with Tracy Winkler on LinkedIn and Facebook.

This podcast is produced by Two Brothers Creative 2024.

Is your marketing strategy falling flat? Discover how to maximize your reach by focusing on the top 3 online platforms: Google, YouTube, and TikTok. In this episode, we break down a streamlined approach to content creation, local SEO, and Google Business Profile optimization. Marketing experts, Matt and Tracy, provide actionable insights and a free checklist to help you dominate the digital landscape.

Key takeaways:

• Prioritize video: Video is no longer optional; it's essential for engagement and visibility across all platforms.

• Focus your efforts: Concentrate on creating high-quality content for the top three platforms: Google, YouTube, and TikTok.

• Work smarter, not harder: A streamlined content strategy can help you efficiently create content for all three platforms, saving time and resources.

• Think local: Don't underestimate the power of local SEO and in-person networking to attract customers in your area.

Follow this link for your free checklist.

Need more help with your marketing? We got you - let's chat.

Connect with Matt Tompkins on LinkedIn and Facebook.

Connect with Tracy Winkler on LinkedIn and Facebook.

This podcast is produced by Two Brothers Creative 2024.

Are you being ripped off by your marketing company? Discover how to avoid falling victim to marketing scams and ensure you get the results you deserve. In this episode, Matt and Tracy share the red flags of a shady marketing agency and the green flags of a trustworthy one. They discuss the importance of clear contracts, transparent communication, and measurable goals.

Whether you're a seasoned business owner or just starting out, this episode equips you with the knowledge to protect yourself and your investment in marketing.

Takeaways

• Narcissism is prevalent in the marketing industry.

• Always have a clear contract with your marketing agency.

• Accountability and regular check-ins are essential.

• Trust and transparency are key in agency relationships.

Follow this link for the essential marketing guide checklist.

Need more help with your marketing? We got you - let's chat.

Connect with Matt Tompkins on LinkedIn and Facebook.

Connect with Tracy Winkler on LinkedIn and Facebook.

This podcast is produced by Two Brothers Creative 2024.

Are you tired of pushy sales tactics that turn customers away? In this episode, we reveal the secrets to selling without selling. Discover how to build trust and authentic relationships with potential customers, transforming sales into a collaborative process. Learn the power of asking insightful questions, truly listening to their needs, and offering genuine value. We'll share actionable strategies to guide you towards a more effective and fulfilling sales approach, leaving behind the outdated hard sell and embracing the power of connection.

Takeaways

• The slow build in sales pays off more than quick sales.

• Giving value without expecting anything builds trust.

• The modern marketing funnel requires authentic content.

• Patience is key; nurturing leads can take time.

• No doesn't mean no forever; it may mean not now.

Follow this link for The No Pitch Sales Pitch Template.

Need more help with your marketing? We got you - let's chat.

Connect with Matt Tompkins on LinkedIn and Facebook.

Connect with Tracy Winkler on LinkedIn and Facebook.

This podcast is produced by Two Brothers Creative 2024.

Feeling overwhelmed by the sheer number of social media channels? In this episode, we tackle the common misconception that businesses need to be on every social media platform. Revealing the importance of focusing your efforts on one primary channel and optimizing it for results.

Learn how to leverage your website as a central hub for your online presence and how Google and YouTube play a vital role in driving organic traffic. Get valuable insights on engaging with your audience, analyzing performance, and making strategic adjustments to your social media strategy.

Takeaways

• Focus on one primary social media channel for your business

• Prioritize website traffic and leverage Google and YouTube for organic search

• Engage with your audience by responding to comments and messages

• Analyze performance and make data-driven decisions for improvement

Follow this link for The One Channel Marketing Sprint Planner.

Need more help with your marketing? We got you - let's chat.

Connect with Matt Tompkins on LinkedIn and Facebook.

Connect with Tracy Winkler on LinkedIn and Facebook.

This podcast is produced by Two Brothers Creative 2024.

Struggling to grow your business? The answer might lie in knowing your ideal customer. In this episode, Matt and Tracy dive into the importance of defining your target audience. They discuss the common pitfalls of trying to appeal to "everyone" and how niching down can actually lead to a wider reach.

Download your FREE PDF worksheet HERE and create your company's customer avatar!

Learn why specificity is key to building trust and creating marketing that resonates deeply with your customers. Download the free Ideal Customer Avatar worksheet and discover the path to business success.

Takeaways

• Identifying your ideal customer is crucial for the success of your business.

• Being specific and niche down helps you reach a wider audience.

• Building trust with your ideal customer is key to long-term success.

• Use the ideal customer worksheet to create an avatar and get specific about your target audience.

Need more help with your marketing? We got you - let's chat.

Connect with Matt Tompkins on LinkedIn and Facebook.

Connect with Tracy Winkler on LinkedIn and Facebook.

This podcast is produced by Two Brothers Creative 2024.

Why are you wasting so much time creating marketing content? How would you like to create 30 days of content in just 30 minutes? That's the potential of "The Content Box. "

In this episode, you'll get a concise, step-by-step content marketing guide that walks you through the core elements of The Content Box, how it works, and how to get started.

Thirty days of content in 30 minutes challenge: Download our free brainstorming worksheet with prompts and exercises to help you generate a month's worth of content ideas in 30 minutes.

Need more help with your marketing? We got you - let's chat.

Connect with Matt Tompkins on LinkedIn and Facebook.

Connect with Tracy Winkler on LinkedIn and Facebook.

This podcast is produced by Two Brothers Creative 2024.

Content isn't King—it's the entire Kingdom. This podcast is your full-service marketing solution and each episode makes marketing easy to understand and simple to do. You deserve more from your marketing (you deserve results!), which is precisely what The Content Box delivers in every episode.

Hosted by Matt Tompkins and Tracy Winkler of Two Brothers Creative, both are extremely passionate about helping businesses with their marketing—just like yours.

Need more help with your marketing? We got you - let's chat.

Connect with Matt Tompkins on LinkedIn and Facebook.

Connect with Tracy Winkler on LinkedIn and Facebook.

This podcast is produced by Two Brothers Creative 2024.