In this episode of The Content Spark, Helen breaks down the slightly scary-sounding concept of social media funnels into something practical and actually doable. She explains what a funnel is, why it matters, and how small business owners can start using this approach without getting overwhelmed by tech or jargon.

With her GLOW framework and signature humour, Helen shares why it’s important to gently lead your audience towards a next step – whether that’s a freebie, a conversation, or a paid offer.

You’ll learn:

• What a social media funnel actually is (in normal-person language)

• Why it doesn’t have to be complicated or automated

• Common mistakes people make when trying to sell

• How to create a simple funnel that fits your business

• Why having a lead magnet is more important than ever

• And how Helen uses her own Five Day Stories Challenge to gently sell with strategy

  
  

• 👉 Join the Five Day Instagram Stories Challenge – for just £15!

• 👉 Book a Content Power Hour – get personalised help planning your content strategy

Connect with Helen:

• Instagram: @heleninthedetail

• Screenshot this episode and tag me – I love seeing what resonates!

In this episode of The Content Spark, Helen is diving into the magical world of lead magnets – those free, valuable goodies that help you grow your email list while giving your audience a taste of your brilliance.

She explains what a lead magnet is, why it’s essential for every small business (especially if you’re relying on social media!), and how to create one your ideal client actually wants. Helen also shares her favourite tips for promoting your lead magnet on Instagram without sounding like a broken record – and reminds you why repeating yourself is never a bad thing in marketing.

Whether you’re just starting out or ready to grow your list like a pro, this episode is full of practical tips, relatable encouragement, and Helen’s usual tea-fuelled charm.

• A lead magnet is a free, helpful resource designed to grow your email list.

• It gives people a taste of what it’s like to work with you — and solves a small problem.

• Think checklists, guides, masterclasses, templates or challenges — short, sweet, and strategic.

• Always aim it at your ideal client and keep it genuinely helpful.

• Promote it regularly — not just once! Use Stories, posts, your bio and more.

• Repetition is your friend — no one sees everything the first time.

• Email lists are YOURS — social media isn’t. Having a list is your business safety net.

• Start small, ask your audience what they want, and get your freebie out into the world!

👉 Sign up for my FREE Instagram Confidence Call – we’ll chat through what you’re currently doing, see what can be done better, and explore whether my coaching programme The One Where You Learn Instagram is a good fit for you.

👉 Join my Five Day Instagram Stories Challenge (£20) – learn how brilliant Stories are for reach and engagement, and how to actually use them to support your business. No dancing or pointing required.

👉 Book a Content Power Hour – feeling stuck with your content or unsure what to post next? We’ll plan it all out together in just one hour.

📸 Tag me in your Stories @heleninthedetail if you enjoyed this episode
💬 Let’s chat on Instagram – @heleninthedetail

Key takeaways:Links and extras:Connect with me

In this episode of The Content Spark, Helen’s back after a little podcast pause, and she’s easing us all back into content creation with a super simple tip: post one thing. Just one. That’s all it takes to get going again.

Then it’s straight into today’s brilliant topic: testimonials and reviews, and why they’re absolute gold dust for your content. Helen shares how to ask for them (without the ick), how to use them (in ways that feel like you), and why they’re so powerful when it comes to building trust and converting those lurkers into loyal clients.

With loads of practical tips and a sprinkling of Geordie wisdom, this episode will have you proudly sharing your client love without feeling like you’re showing off.

• Why testimonials and reviews are a must-have, not a nice-to-have

• How to ask for them in a non-cringe way (even if you’re shy!)

• Helen’s own system for collecting feedback that actually works

• How to use them in your content without sounding boastful

• Why your clients’ words are better than marketing jargon

• Creative ways to share reviews across different formats

• The one thing you should never do with a great testimonial

• Why repurposing feedback into content is storytelling, not bragging

• A little pep talk for when you’re feeling awkward about sharing

• Helen’s famous “shy bairns get nowt” wisdom and what it means in business

→ Book a FREE Instagram Confidence Call
We’ll chat through what you’re currently doing, see what could be working better, and whether my coaching programme The One Where You Learn Instagram is the right fit for you.

→ Join my Five Day Instagram Stories Challenge – just £20
Learn how Stories can boost your reach, connection, and confidence — all in bite-sized daily emails with actionable prompts. If you love a set of instructions, this challenge is so for you.

→ Book a Content Power Hour
Need a burst of inspiration or a plan to get unstuck? Book an hour with me and we’ll sort your socials together – strategy, ideas, and your next steps.

📱 Tag me in your stories: @heleninthedetail
💬 DM me or follow along on Instagram: www.instagram.com/heleninthedetail

In this episode:💬 Useful links and extras🔗 Connect with me