🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Google Ads campaign experiments let you test changes without risking your entire budget, and in this video, you’ll learn exactly how Google Ads experiments work and when to use them. I’ll talk about the setup process, including what to test and how long to run experiments. By the end of this video, you’ll know how to use experiments to make confident improvements to your Google Ads campaign.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What is a Google Ads campaign experiment?

A campaign experiment allows you to test changes to a campaign by splitting traffic between the original version and a modified version, without permanently changing the original campaign.

When should I use a Google Ads experiment?

You should use experiments when you want to test meaningful changes like bidding strategies, landing pages, ad copy, or targeting settings and need data before committing.

How long should a Google Ads experiment run?

Experiments should typically run at least 2 to 4 weeks, or until they reach statistical significance with enough conversions to be meaningful.

What metrics should I use to judge results?

Focus on conversion volume, cost per conversion, conversion rate, and return on ad spend, not just clicks or impressions.
What happens when an experiment ends?

You can apply the experiment results to the original campaign, discard them, or continue testing with a new experiment.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

Google Ads Performance Max can get strong results, but only if you understand how Google is actually spending ad budget across each channel. In this video, we’ll talk about Performance Max Channel Performance and show you how to see where your budget is going across Search, Display, YouTube, Discover, Gmail, and Shopping. You’ll learn how to understand the data correctly and what the numbers mean.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What is Performance Max channel performance?

It shows how Google distributes your ads across channels like Search, YouTube, Display, Discover, Gmail, and Shopping in a Performance Max campaign.

Does channel performance show exact spend by channel?

No. Google provides directional data, not precise spend breakdowns, so it should be used for trend analysis, not accounting.

Can I turn off specific channels inside Performance Max?

No. Performance Max does not allow channel-level exclusions.

How can I push Performance Max more toward Search or Shopping?

Improve feed quality, add high-intent search themes, strengthen conversion signals, and avoid overlapping standard Search campaigns incorrectly.

When should I split Performance Max into multiple campaigns?

When you need clearer control over budgets, product groups, geographies, or asset strategies, especially at higher spend levels.

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

In this video, I’ll talk about how Google Ads Enhanced Conversions works. You’ll learn what data is being used, how it’s matched to users, and how this is different from standard conversion tracking. I’ll explain when Enhanced Conversions improves attribution accuracy, and common mistakes to avoid when using Enhanced Conversions.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What are Google Ads Enhanced Conversions?

Enhanced Conversions is a feature that improves conversion attribution by securely sending customer data to Google to help match conversions when cookies are not available.

Are Enhanced Conversions required for Smart Bidding?

They are not required, but Google strongly recommends them because better conversion data improves Smart Bidding performance over time.

Does Enhanced Conversions track new users?

No. It does not create new tracking capabilities. It improves matching accuracy for conversions that already occurred but couldn’t be attributed due to cookie or privacy limitations.

Do Enhanced Conversions increase conversions or just reporting accuracy?

They improve reporting accuracy, not actual performance. Better attribution can indirectly improve results by feeding smarter data into automated bidding strategies.
What’s the difference between Enhanced Conversions and offline conversions?

Enhanced Conversions happen automatically at conversion time, while offline conversions require manual or scheduled uploads after a lead is qualified or closed.