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The Creator Room

The Creator Room

Written by: LeverageX Media
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India's top 1% creators open up about what really works like never before. You will learn everything from - How they make money? - How they grew? - What they'd do differently? - The systems that actually scale. This isn't gossip. This isn't surface-level advice. This is the most transparent, business-first conversation about the creator economy in India. Every episode gives you the frameworks, breakdowns, and honest conversations you need to build a sustainable creator business. New episodes weekly. Welcome to Digitek Presents The Creator Room!LeverageX Media Social Sciences
Episodes
  • The 26-year-old creator building India’s most cinematic channel
    Jan 7 2026

    In this episode of Digitek presents The Creator Room, Manish Pandey, Co Founder and Core Strategist at BeerBiceps Media, and Bijay Gautam, Founder of LeverageX Media, sit down with filmmaker and visual storyteller Soumesh Pandey, widely known as Camerawalebhaiya, to explore how creators can build a long term career in filmmaking and content creation without chasing viral trends.From travelling across India in general railway compartments at the age of seventeen to being featured by Instagram’s official page, Soumesh Pandey’s journey is a powerful lesson in patience, craft, and staying emotionally honest in the creator economy.In this conversation, we discuss how creators grow sustainably, why niche audiences matter more than follower counts, and how storytelling, not algorithms, drives long term success.In this Soumesh Pandey interview, we discuss-How filmmakers and content creators can stay relevant in 2026 by evolving creatively without losing their artistic identity-How niche creators grow sustainably and why audience trust matters more than follower count and vanity metrics-When and how to monetise content creation, and why Soumesh Pandey chose to wait seven years before accepting brand deals-A practical storytelling framework for filmmakers using environment, character, and conflict-How the viral Chicken Pox film crossed one million views and what it teaches about vulnerability driven storytelling-Behind the scenes of a ninety day bike journey across India covering fourteen thousand kilometres and managing over twenty terabytes of raw video footageHow emotion, music selection, and pacing impact viewer retention in cinematic videosThis episode is a must watch for filmmakers, YouTubers, Instagram creators, storytellers, and anyone building a serious career in the creator economy.About Soumesh PandeySoumesh Pandey is a travel filmmaker and visual storyteller known for cinematic films that capture people, culture, and raw human emotion. He has worked on brand campaigns with global platforms such as Meta and Instagram and is widely respected for prioritising craft, authenticity, and long term creative growth over short term virality.Subscribe to Digitek presents The Creator Room for deep conversations on storytelling, filmmaking, creator careers, and the mindset behind meaningful creative success.Chapters00:00 Introduction01:52 Why Soumesh Pandey doesn’t have a million followers?06:44 How Soumesh balances creativity with audience growth10:13 What actually makes a great story?15:04 How camerawalebhaiya captures real human emotion on camera?17:35 Camerawalebhaiya's process for building a strong narrative20:53 How to structure footage and data after the shoot27:21 The core skills needed to become an ace storyteller31:28 What brands really demand from creators today?33:11 How Camerawalebhaiya chooses locations for branded content?37:03 When is the right time to monetise your content?40:09 Key lessons to become a master storyteller44:53 Will Camerawalebhaiya accept OTT deals?46:55 Camerawalebhaiya’s final message--------------------------------------------About The Creator Room:The Creator Room is India's business-first creator show where we go deep with top creators on monetization, strategy, team building, and the real challenges behind their success. No fluff, no gossip but just honest conversations about revenue, growth, platforms, and what it takes to build a sustainable creator business. Subscribe for frameworks and insights you can actually use. #TheCreatorRoom ----------------------------------------Social Media:Instagram: https://www.instagram.com/the_creator_room/X: https://x.com/thecreatorroom

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    50 mins
  • How a 23-year-old creator bypassed Bollywood's gatekeepers?
    Dec 31 2025

    In this episode of The Creator Room, Manish Pandey and Bijay Gautam sit down with Agasthya Shah, a dominant voice in the Indian Gen Z creator movement. From starting his journey by making piano covers online at the age of 13 to making a Dharma Productions acting debut in the Netflix’s Nadaaniyan, Agasthya’s story is a masterclass in resilience and operational scaling.

    We deep-dive into his transition from Agasthya Shah’s Instagram virality to long-form strategy on YouTube, and the exact strategy he uses to "cushion" a brand ad for maximum algorithm reach.

    Agasthya also shares the emotional moment in Ladakh where he had to convince his mom and dad to let him pursue content creation as a viable career option.

    In this Agasthya Shah interview, we unpack:

    • The Dharma Journey: Behind-the-scenes of landing a role with Dharma in Nadaaniyan and auditioning with Ibrahim Ali Khan.

    • The Ladakh Story: Agasthya talks about a sleepless night in Ladakh when he cried for three hours thinking of ways to convince his family to let him pursue content creation

    • Operational Scaling: Moving from a mirror setup in a bedroom to running a 6-person team.

    • BeerBiceps BTS: An insider insight into how BeerBiceps team function right from the source, Mr. Manish Pandey.

    • Survival Tactics: How to handle losing followers and fighting creator burnout.

    • The "Cushioning" Strategy: A technical breakdown of how to prime your audience before posting branded content.

    Whether you are here for the latest Agasthya Shah’s journey, his creator insights or to simply to understand the "Dhandho" mindset of a Gujarati creator, this episode is absolutely not to be missed!

    Timestamps & Chapters00:00 - Trailer

    01:49 - Call from Dharma: Casting for Nadaaniyan

    07:19 - Convincing Parents: The Ladakh Incident

    12:10 - Bedroom Mirror to 6-Person Team Strategy

    23:37 - How to Survive Creator Burnout

    30:37 - The 1% Private Agasthya Shah

    32:03 - Early Success: Advantage or Trap?

    35:09 - BeerBiceps Controversy: Surviving a ‘Ban’

    40:42 - Handling Fatigue: How to Stay Relevant

    42:45 - Authenticity: The Bhuvan Bam Connection

    49:07 - ‘Cushioning’ Strategy: Hacking Algorithm Metrics

    52:29 - The OG of Gen Z Creators

    59:48 - Last Video… Last Message…

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    1 hr and 3 mins
  • The 25-Year-Old Who Replaced TV News
    Dec 25 2025

    In this episode, Sarthak Goswami, the creator behind the viral news satire show “The Sunday Show”, pulls back the curtain on how he built one of India’s most credible independent newsrooms. From his education in journalism to becoming a leading voice on Sarthak Goswami YouTube, this conversation is a deep-dive into high-retention storytelling and the passion required for on-ground reportage.

    We learn the exact systems Sarthak uses to stay relevant in an industry often compared to legacy media giants like Arnab Goswami, while maintaining the originality that defines his brand.

    The episode fully covers:

    • How he exists with other news YouTubers like Dhruv Rathee, Mohak Mangal and Samdish Bhatia

    • Sarthak Goswami’s hot takes on the traditional media houses like RepublicTV being rotten

    • The change from traditional TV news to YouTube News channels

    • A breakdown of the specific segments of The Sunday Show with Sarthak Goswami

    • How Sarthak Goswami uses an emotional curve to maintain a high average view duration (AVD)

    • Behind the scenes information of Sarthak Goswami Bihar for Beginners

    • How he spent ₹6 lakhs over 25 days to capture the socio-economic reality of Bihar

    • His take on the Sarthak Goswami controversy surrounding sponsorships and the "trust vacuum" in mainstream media.

    • Insights into Sarthak Goswami YouTube income and team structure

    • How he manages a high-turnover content genre with a 3-day life cycle.

    • Why he rejected legacy media houses and his perspective on the upcoming Broadcast Bill's impact on independent voices.

    • His efficient fact-checking processes

    Sarthak provides a masterclass for any aspiring creator looking for the Sunday Show Sarthak Goswami latest strategies.

    Whether you are looking for Sarthak Goswami latest video insights or building your own long-form IP, this episode acts as a comprehensive map for navigating the creator economy through the lens of intent, originality, and consistency.

    Chapters:

    00:00 - Trailer

    01:37 - The New Guardians of Journalism

    04:25 - Media Industry is Rotten

    09:05 - The Sunday Show Breakdown

    14:48 - Emotional Girth of Sunday Show

    20:19 - Metrics for Improvement

    21:53 - News Fact Checking Process

    25:58 - Filters For Selecting News Pieces

    28:18 - Pros and Cons of News Content

    29:44 - What is the Broadcast Bill?

    31:21 - Onground Reporting Playbook

    35:31 - Prepping for Onground Reporting

    37:52 - 6L for Bihar for Beginners Breakdown

    40:11 - 3 Things That Make a News Story

    43:43 - Brands Scared of Cancel Culture

    48:14 - YT Membership & Exclusive Content

    50:25 - Core Skills to Build A News Show

    53:18 - ANI vs Mohak Mangal

    55:08 - Last Video… Last Message…


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    1 hr
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