In this episode of Digitek presents The Creator Room, Manish Pandey, Co Founder and Core Strategist at BeerBiceps Media, and Bijay Gautam, Founder of LeverageX Media, sit down with filmmaker and visual storyteller Soumesh Pandey, widely known as Camerawalebhaiya, to explore how creators can build a long term career in filmmaking and content creation without chasing viral trends.From travelling across India in general railway compartments at the age of seventeen to being featured by Instagram’s official page, Soumesh Pandey’s journey is a powerful lesson in patience, craft, and staying emotionally honest in the creator economy.In this conversation, we discuss how creators grow sustainably, why niche audiences matter more than follower counts, and how storytelling, not algorithms, drives long term success.In this Soumesh Pandey interview, we discuss-How filmmakers and content creators can stay relevant in 2026 by evolving creatively without losing their artistic identity-How niche creators grow sustainably and why audience trust matters more than follower count and vanity metrics-When and how to monetise content creation, and why Soumesh Pandey chose to wait seven years before accepting brand deals-A practical storytelling framework for filmmakers using environment, character, and conflict-How the viral Chicken Pox film crossed one million views and what it teaches about vulnerability driven storytelling-Behind the scenes of a ninety day bike journey across India covering fourteen thousand kilometres and managing over twenty terabytes of raw video footageHow emotion, music selection, and pacing impact viewer retention in cinematic videosThis episode is a must watch for filmmakers, YouTubers, Instagram creators, storytellers, and anyone building a serious career in the creator economy.About Soumesh PandeySoumesh Pandey is a travel filmmaker and visual storyteller known for cinematic films that capture people, culture, and raw human emotion. He has worked on brand campaigns with global platforms such as Meta and Instagram and is widely respected for prioritising craft, authenticity, and long term creative growth over short term virality.Subscribe to Digitek presents The Creator Room for deep conversations on storytelling, filmmaking, creator careers, and the mindset behind meaningful creative success.Chapters00:00 Introduction01:52 Why Soumesh Pandey doesn’t have a million followers?06:44 How Soumesh balances creativity with audience growth10:13 What actually makes a great story?15:04 How camerawalebhaiya captures real human emotion on camera?17:35 Camerawalebhaiya's process for building a strong narrative20:53 How to structure footage and data after the shoot27:21 The core skills needed to become an ace storyteller31:28 What brands really demand from creators today?33:11 How Camerawalebhaiya chooses locations for branded content?37:03 When is the right time to monetise your content?40:09 Key lessons to become a master storyteller44:53 Will Camerawalebhaiya accept OTT deals?46:55 Camerawalebhaiya’s final message--------------------------------------------About The Creator Room:The Creator Room is India's business-first creator show where we go deep with top creators on monetization, strategy, team building, and the real challenges behind their success. No fluff, no gossip but just honest conversations about revenue, growth, platforms, and what it takes to build a sustainable creator business. Subscribe for frameworks and insights you can actually use. #TheCreatorRoom ----------------------------------------Social Media:Instagram: https://www.instagram.com/the_creator_room/X: https://x.com/thecreatorroom

In this episode of The Creator Room, Manish Pandey and Bijay Gautam sit down with Agasthya Shah, a dominant voice in the Indian Gen Z creator movement. From starting his journey by making piano covers online at the age of 13 to making a Dharma Productions acting debut in the Netflix’s Nadaaniyan, Agasthya’s story is a masterclass in resilience and operational scaling.

We deep-dive into his transition from Agasthya Shah’s Instagram virality to long-form strategy on YouTube, and the exact strategy he uses to "cushion" a brand ad for maximum algorithm reach.

Agasthya also shares the emotional moment in Ladakh where he had to convince his mom and dad to let him pursue content creation as a viable career option.

In this Agasthya Shah interview, we unpack:

• The Dharma Journey: Behind-the-scenes of landing a role with Dharma in Nadaaniyan and auditioning with Ibrahim Ali Khan.

• The Ladakh Story: Agasthya talks about a sleepless night in Ladakh when he cried for three hours thinking of ways to convince his family to let him pursue content creation

• Operational Scaling: Moving from a mirror setup in a bedroom to running a 6-person team.

• BeerBiceps BTS: An insider insight into how BeerBiceps team function right from the source, Mr. Manish Pandey.

• Survival Tactics: How to handle losing followers and fighting creator burnout.

• The "Cushioning" Strategy: A technical breakdown of how to prime your audience before posting branded content.

Whether you are here for the latest Agasthya Shah’s journey, his creator insights or to simply to understand the "Dhandho" mindset of a Gujarati creator, this episode is absolutely not to be missed!

Timestamps & Chapters00:00 - Trailer

01:49 - Call from Dharma: Casting for Nadaaniyan

07:19 - Convincing Parents: The Ladakh Incident

12:10 - Bedroom Mirror to 6-Person Team Strategy

23:37 - How to Survive Creator Burnout

30:37 - The 1% Private Agasthya Shah

32:03 - Early Success: Advantage or Trap?

35:09 - BeerBiceps Controversy: Surviving a ‘Ban’

40:42 - Handling Fatigue: How to Stay Relevant

42:45 - Authenticity: The Bhuvan Bam Connection

49:07 - ‘Cushioning’ Strategy: Hacking Algorithm Metrics

52:29 - The OG of Gen Z Creators

59:48 - Last Video… Last Message…

In this episode, Sarthak Goswami, the creator behind the viral news satire show “The Sunday Show”, pulls back the curtain on how he built one of India’s most credible independent newsrooms. From his education in journalism to becoming a leading voice on Sarthak Goswami YouTube, this conversation is a deep-dive into high-retention storytelling and the passion required for on-ground reportage.

We learn the exact systems Sarthak uses to stay relevant in an industry often compared to legacy media giants like Arnab Goswami, while maintaining the originality that defines his brand.

The episode fully covers:

• How he exists with other news YouTubers like Dhruv Rathee, Mohak Mangal and Samdish Bhatia

• Sarthak Goswami’s hot takes on the traditional media houses like RepublicTV being rotten

• The change from traditional TV news to YouTube News channels

• A breakdown of the specific segments of The Sunday Show with Sarthak Goswami

• How Sarthak Goswami uses an emotional curve to maintain a high average view duration (AVD)

• Behind the scenes information of Sarthak Goswami Bihar for Beginners

• How he spent ₹6 lakhs over 25 days to capture the socio-economic reality of Bihar

• His take on the Sarthak Goswami controversy surrounding sponsorships and the "trust vacuum" in mainstream media.

• Insights into Sarthak Goswami YouTube income and team structure

• How he manages a high-turnover content genre with a 3-day life cycle.

• Why he rejected legacy media houses and his perspective on the upcoming Broadcast Bill's impact on independent voices.

• His efficient fact-checking processes

Sarthak provides a masterclass for any aspiring creator looking for the Sunday Show Sarthak Goswami latest strategies.

Whether you are looking for Sarthak Goswami latest video insights or building your own long-form IP, this episode acts as a comprehensive map for navigating the creator economy through the lens of intent, originality, and consistency.

Chapters:

00:00 - Trailer

01:37 - The New Guardians of Journalism

04:25 - Media Industry is Rotten

09:05 - The Sunday Show Breakdown

14:48 - Emotional Girth of Sunday Show

20:19 - Metrics for Improvement

21:53 - News Fact Checking Process

25:58 - Filters For Selecting News Pieces

28:18 - Pros and Cons of News Content

29:44 - What is the Broadcast Bill?

31:21 - Onground Reporting Playbook

35:31 - Prepping for Onground Reporting

37:52 - 6L for Bihar for Beginners Breakdown

40:11 - 3 Things That Make a News Story

43:43 - Brands Scared of Cancel Culture

48:14 - YT Membership & Exclusive Content

50:25 - Core Skills to Build A News Show

53:18 - ANI vs Mohak Mangal

55:08 - Last Video… Last Message…

In this episode, Pranjal Kamra, a seasoned value investor and a YouTuber with over 6 million subscribers, opens up about his inspiring and candid journey of building Finology from Raipur and building a platform that truly stands as a saviour to all those curious about starting their financial journey!

We take a deep dive into his creator & entrepreneur journey where he talks about:

• His supposed 100cr net worth and how he defines net worth

• Why he has a problem with “Finfluencers”

• A candid revelation of his revenue sources

• Building a company in Raipur and being registered with SEBI

• The journey of creating Finology as a platform

• His approach towards brand collabs and finance content creation

• His advice to budding entrepreneurs and finance content creators

• How he plans his financial steps conservatively

This episode is a masterclass in integrating content creation with entrepreneurship, staying true to one’s values, and the unique challenges and advantages of operating from a non-metro city. Perfect for anyone looking to learn from the experiences of a successful finance content creator and entrepreneur.

If there ever was a success story where the hero achieved his dreams in the best way possible, this is it!

Timestamps:

00:00: Trailer

01:36: Is Pranjal really worth 100 Crore?

03:46: Pranjal’s revenue streams

07:25: Getting paid to badmouth crypto

09:35: Pranjal’s filters for brand collabs

13:51: Problems with brands

16:48: Evils of digital finance world

18:10: I don’t like ‘Finfluencers’

19:00: Building finology in Raipur

20:58: Can creators survive regulations?

24:49: How did Finology happen?

28:21: Finology VS Screener

31:01: Funnel from Content to Product

34:32: Pranjal’s Guide to building a product

37:43: Pranjal’s secret metric

44:01: Advice for finance content creators

45:17: How is Pranjal so disciplined?

46:42: Content metrics to measure success

49:42: 6 steps content system breakdown

54:47: Why do employees stick with Pranjal?

56:26: Creator’s hierarchy of needs

57:31: Pranjal’s biggest purpose

58:48: Last video, last message…

What does it really take to stand against billion-dollar food brands—and still build trust with millions?In this powerful episode of The Creator Room, we sit down with Revant Himatsingka, popularly known as FoodPharmer. From rejecting crores in brand deals to fighting legal battles, and from exposing misleading food labels to launching his own protein brand, Only What's Needed (OWN), this conversation dives deep into what it truly means to build with credibility, transparency, and impact.You’ll hear him reveal:- Why Revant chose credibility over money- What really happened behind the legal notices- How he hired Dhruv Rathee’s lawyer?- How he built his own protein brand, Only What's Needed- A look into how foodpharmer protein brand came in existence- Why he chose to expose big brands- His views on conscious capitalism- Why he doesn’t like being called an “influencer”?And how creators can build trust-led brands?He also shares what he learned from global creator-led brands like MrBeast and Logan Paul, and why trust beats marketing budgets every single time.Timestamps: 00:00 – Episode intro01:17 – Choosing credibility over money and saying no to crores 04:04 – How much money brand deals could have made for Revant? 08:15 – Getting legal notices after first videos12:47 – Hiring Dhruv Rathee’s lawyer15:41 – How does Revant define an influencer?18:34 – Launching his own protein brand Only What's Needed (OWN)25:33 – How does he maintain full transparency for his brand?27:24 – Learning from global creator-led brands like MrBeast & Logan Paul31:54 – Competing with big brands34:51 – Can transparency backfire?38:57 – Can creators practice conscious capitalism?44:18 – Playbook for starting social impact content48:41 – Key learnings from his journey55:35 – Advice for creators starting out58:41 – Monetization without compromising values01:02:59 – Final message from FoodPharmer--------------------------------------------About The Creator Room:The Creator Room is India's business-first creator show where we go deep with top creators on monetization, strategy, team building, and the real challenges behind their success. No fluff, no gossip but just honest conversations about revenue, growth, platforms, and what it takes to build a sustainable creator business. Subscribe for frameworks and insights you can actually use. #TheCreatorRoom ----------------------------------------Social Media:Instagram: https://www.instagram.com/the_creator_room/X: https://x.com/thecreatorroom#foodpharmer #foodpharmerpodcast #revanthimatsingka

Thugesh (Mahesh Keshwala) reveals the complete playbook behind building The Thugesh Show, one of India’s most loved and high-production YouTube roast show.

This conversation breaks down the exact process, strategy and decision-making behind creating a successful creator-led show in today’s competitive creator economy.

We dive into:

• How he spent ₹1 crore building The Thugesh Show
• How he convinced top guests such as CarryMinati, Bhuvan Bam, Triggered Insaan, Ashish Chanchlani and Rajkumar Rao to appear on the show
• What it takes to build a long-lasting IP that stands out in the crowded creator ecosystem?
• Why he rejected major OTT deals and extremely high-paying sponsorship offers?
• How did he got sponsors like Dominos?
• The disaster of his first episode and how he recovered from it
• The analytics, retention metrics and performance indicators he studies to improve every episode.

Whether you're a creator building your own YouTube show or a viewer who wants an inside look at how powerful content IPs are created, this episode acts as a masterclass in YouTube production, creator business, content strategy, team building and long-term brand building.

Timestamps:00:00 – Thugesh X TCRPod01:27 – Cost to Build The Thugesh Show01:57 – How Thugesh Built The Thugesh Show06:29 – How Thugesh Trained His Editors07:34 – Why Thugesh Invested ₹1 Crore Into the Show09:20 – Three Key Principles Thugesh Followed09:57 – Behind the Set Design of The Thugesh Show11:20 – How Bhuvan Bam came to the first episode13:42 – Why Laughter and Humor Became Core to the Show15:33 – Making of Thugesh vs The World for JioHotstar16:37 – Metrics Thugesh Uses to Evaluate Show Performance18:52 – Guest Selection Filters25:07 – Why The Thugesh Show Needed a Stylist30:19 – How Thugesh’s Positioning Evolved in the Creator Space32:23 – The Full Distribution and Marketing Strategy Behind the Show36:45 – Per-Episode Sponsor vs Full-Season Sponsor: How the Economics Work40:56 – The Breakeven Point of The Thugesh Show41:51 – What’s Next for Thugesh and the Show42:55 – Will The Thugesh Show Move to OTT?45:36 – What Thugesh Learned While Working With Jio Hotstar46:57 – How Much Thugesh Actually Earned From the Show48:25 – Rapid Fire with Thugesh53:22 – The Average View Duration (AVD) Thugesh Targets55:39 – Thugesh’s Retention Hack:56:42 – How Thugesh Creates Trailers59:57 – What Thugesh Would Do With ₹100 Crore01:02:38 – How Thugesh Sees AI Shaping His Career and Content01:06:14 – Thugesh’s Full Career Timeline: From the Start to Today01:11:34 – Thugesh’s Message to New and Aspiring Creators