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The DIY Agency Mastermind

The DIY Agency Mastermind

Written by: thediymastermind
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About this listen

This all started because one agency owner (hi, that’s me) asked AI to help design a personal mastermind—just a bit of structure and cadence so I’d finally work on my business instead of drowning in it.

Somehow, I ended up MacGyver-ing my way into a full 12-week program with more detail than a Cold War spy manual. What was supposed to be a quick productivity boost turned into a distraction rabbit hole so deep it should have its own zip code.

Now it’s a thing. A strangely organized, surprisingly effective, AI-assisted thing. It will cover profitability, cash flow, systems, and growth planning—but with the vibe of someone explaining how to survive agency life with duct tape, a spreadsheet, and maybe a rubber band.

I had low expectations, but here we are!

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Episodes
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    The 37signals Guide to Internal Communication
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    This guide outlines 37signals' comprehensive approach to internal communication, emphasizing asynchronous, long-form writing over real-time meetings or chat for clarity and permanence. It establishes 29 guiding principles that promote mindful and efficient information exchange, such as valuing context, avoiding urgency, and fostering thoughtful reflection. The document then details practical, daily communication practices primarily utilizing their Basecamp platform, including automated daily/weekly check-ins and structured project discussions, ensuring all relevant information remains centralized and accessible. Finally, it points to additional resources that further elaborate on their unique operational philosophies.
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  • Week 12. Owner Mindset: Crafting Your Long-Term Business Vision

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