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The Differentiated Business Podcast

The Differentiated Business Podcast

Written by: Michael J Hart IV and Theodore J Heeren
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Not all business podcasts are no-nonsense. In 2004, two college friends founded Fresh Produce, a mostly just typical ad agency with an art gallery in it. Since then they've helped a lot of businesses not fit in very well. The Differentiated Business Podcast with Michael J Hart the Fourth and Theodore J Heeren the First provides a glimpse at what its like to work at a one-of-a-kind ad business that specializes in differentiation strategy. If you’re looking for a business podcast about caring for office plants, kazoo collecting, or how to run a Dungeons and Dragons campaign, you just hit the jackpot.

Fresh Produce, LLC 2024
Economics
Episodes
  • Lozenge
    May 29 2026

    Where does your business rank on the phonosemantic scale? And is Michael J. Hart IV familiar with the term unctuous? Find out in this long awaited and highly anticipated episode of our computer radio program.

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    13 mins
  • Cardamom
    Dec 3 2025

    Ipso Gallery at Fresh Produce recently hosted an art show that took guests on a mystical journey toward a kind of truth. Find out what happens when Michael J. Hart IV puts on the Transcendental Hat.

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    20 mins
  • Charcuterie
    Oct 20 2025

    In this episode of the computer radio program, Michael J. Hart IV tests the limits of charcuterie. Plus, a world wide premiere of a brand new ad from the people that brought you the celebrated Perkins Storage & Transfer radio campaign.

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    9 mins
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