Bad system data (especially inside ERP’s) is the underlying reason a lot of digital projects fail.

Before you build portals, automations or self-service tools, your data structure needs to be right — because everything depends on it.

Most businesses blame the software when a portal fails or an automation breaks. But the real issue usually sits underneath: inconsistent, outdated, or poorly governed system data.

In this episode of The Disruptors, Intuji's CEO Julian Wallis and Aashish Paudel, COO of Intuji, break down why dirty data destroys scale, automation and customer experience — and what leaders must fix before investing in digital tools.

Topics Covered
00:00 – Intro - Episode Highlights
00:48 – Why company system data is the real starting point for digital projects
01:21 – Why leaders often underestimate the size and effort of data clean-ups
03:11 – How poor ERP data structure exposes itself instantly in customer portals
04:23 – Broken relationships between customers, contacts, SKUs and items
04:54 – Pricing inconsistencies and how automation exposes hidden flaws
05:17 – Duplicate records and conflicting customer data
07:00 – The super-admin problem and uncontrolled data changes
08:50 – The danger of legacy comfort and resisting needed change
10:25 – ERP vs PIM: when to consolidate vs separate systems
15:18 – Governance over features: why naming conventions and control matter
23:37 – Why reliable self-service depends entirely on data quality
27:09 – Why every business needs a data champion to own it’s quality

Key Takeaways
● Most digital failures start with dirty company data, not broken software
● Workarounds hide internal problems but collapse when automation begins
● Governance, naming conventions and access control matter more than system software features
● Reliable automation and self-service can only run on well-structured data
● Every business needs a data champion to own quality, structure and improvement

Learn More / Resources:
Visit our Learning Centre at https://intuji.com/learning-centre/ for more resources on PSV Thinking®, digital transformation, and enterprise growth.

Connect With Us:
The Disruptors LinkedIn: (https://www.linkedin.com/company/the-disruptors-official)
Intuji LinkedIn: (https://www.linkedin.com/company/intuji)
Intuji Website: (https://intuji.com/)

Subscribe to The Disruptors to learn how to apply PSV Thinking® and create an EdgeFactor® in your business.

The harsh truth - in digital transformation, the cheapest quote often becomes the costliest mistake.

Most digital projects that “save money” up front end up costing more — because the cheapest vendor rarely delivers the right outcome.

In this episode of The Disruptors, Ritesh Shah and Julian Wallis unpack why procurement decisions based on price create technical debt, wasted spend, and failed transformation. They explain why the lowest bid is usually the most expensive, and how to evaluate partners who actually deliver on Profit, Scale, and Value.

Topics Covered
00:45 – Procurement is more than paperwork – why vendor choice matters
02:10 – Lessons from big companies losing millions with the wrong partner
03:45 – Aligning on the real problem before chasing tech solutions
05:15 – The “checklist” trap: treating projects like commodities
06:35 – Cheapest-first decisions and the hidden cost of technical debt
08:20 – Vendors experimenting on the client’s budget
10:20 – Why misaligned assumptions doom projects from the start
12:00 – Building trust and confidence in procurement decisions
13:20 – Buying brains, not just build capacity
15:00 – Discovery as an investment, not a sunk cost
17:30 – PSV Thinking™ applied to procurement (Profit, Scale, Value)
19:30 – Why higher upfront investment delivers better long-term returns
21:00 – Moving from vendor relationships to trusted partnerships
22:15 – Closing insights: the cheapest quote usually costs the most

Key Takeaways
● Procurement based on lowest cost almost always leads to higher long-term expense
● Strong partners challenge assumptions and prioritise discovery to align on outcomes
● Transformation success depends on trust, clarity, and solving the right problem
● PSV Thinking™ (Profit, Scale, Value) is the benchmark for evaluating vendors
● Higher upfront investment often delivers bigger long-term returns

Learn More / Resources:
Visit our Learning Centre at https://intuji.com/learning-centre/ for more resources on PSV Thinking®, digital transformation, and enterprise growth.

Connect With Us:
The Disruptors LinkedIn: (https://www.linkedin.com/company/the-disruptors-official)
Intuji LinkedIn: (https://www.linkedin.com/company/intuji)
Intuji Website: (https://intuji.com/)

Subscribe to The Disruptors to learn how to apply PSV Thinking® and create an EdgeFactor® in your business.

Most digital transformation projects fail before they even start — because discovery is done wrong.

In this episode of The Disruptors, Julian Wallis hosts a conversation with Ashish Paudel, Intuji’s Chief Operating Officer, on why misaligned discovery derails digital transformation, how it drains profitability, blocks scale, and destroys enterprise value — and what to do differently.

Topics Covered
00:00 - Intro
00:45 - Why discovery is more than feature gathering — setting vision and outcomes
04:20 - Moving from feature-led thinking to outcome-driven transformation
07:00 - How misaligned discovery creates failed projects and wasted investment
10:40 - Superficial discovery: why box-ticking never aligns stakeholders
14:10 - The costly gap between leadership assumptions and end-user reality
18:30 - Good vs bad discovery — asking the right questions to find true needs
22:15 - Why proper discovery must be anchored in PSV: Profit, Scale, Value
26:00 - Discovery as the foundation before agile flexibility
30:45 - Case studies of unused features and misaligned outcomes
36:20 - Designing with stakeholders, not for them — lessons from the field

Skipping proper discovery doesn’t save time or money — it guarantees misalignment, rework, and failure. Done right, discovery becomes the foundation for profitability, scalable growth, and long-term enterprise value.

Key Takeaways
● Misaligned discovery is the root cause of failed digital projects.
● Good discovery is outcome-led, not feature-led.
● Discovery must connect directly to PSV Thinking™: Profit, Scale, Value.
● Engaging end-users is just as important as engaging leadership.
● Discovery done right builds the business case for digital investment.

Learn More / Resources:
Visit our Learning Centre at https://intuji.com/learning-centre/ for more resources on PSV Thinking®, digital transformation, and enterprise growth.

Connect With Us:
The Disruptors LinkedIn: (https://www.linkedin.com/company/the-disruptors-official)
Intuji LinkedIn: (https://www.linkedin.com/company/intuji)
Intuji Website: (https://intuji.com/)

Subscribe to The Disruptors to learn how to apply PSV Thinking® and create an EdgeFactor® in your business.

AI makes coding easier than ever — but at what cost?

In this episode of The Disruptors, Ritesh Shah and Julian Wallis unpack the hype around AI in software development. They explore why AI can speed up tasks but can’t replace the judgment, discipline, and experience of real software engineers.

If your business is betting on AI to build scalable, secure systems without proper oversight, this episode is your wake-up call.

Topics Covered
00:00 – Intro
00:45 – Why AI is everywhere in coding today
02:30 – Garbage in, garbage out: the problem with AI training data
04:30 – Augmentation vs replacement: where businesses get it wrong
07:00 – Security and scalability risks of AI-generated applications
10:00 – Developer vs Engineer: why experience and strategy matter
13:00 – The danger of chasing short-term wins with AI apps
16:00 – Why critical thinking is still the differentiator
19:00 – How businesses should actually be preparing for AI
24:00 – The PSV Thinking™ lens for using AI effectively
29:00 – Closing message: AI is a tool, not a brain

Key Takeaways
● AI speeds up development but can’t replace critical thinking.
● Businesses risk scalability, security, and IP if they rely blindly on AI.
● The real differentiator is how you use AI — within guardrails.
● Engineers provide judgment, strategy, and architecture that AI cannot.

Learn More / Resources:
Visit our Learning Centre at https://intuji.com/learning-centre/ for more resources on PSV Thinking®, digital transformation, and enterprise growth.

Connect With Us:
The Disruptors LinkedIn: (https://www.linkedin.com/company/the-disruptors-official)
Intuji LinkedIn: (https://www.linkedin.com/company/intuji)
Intuji Website: (https://intuji.com/)

Subscribe to The Disruptors to learn how to apply PSV Thinking® and create an EdgeFactor® in your business.

If you’re still competing on price alone, you’ve already lost.

In Episode 9 of The Disruptors, Ritesh Shah and Julian Wallis unpack why manufacturers and industrial businesses get stuck in price wars — and how poor data, disconnected systems, and reliance on individuals keep them trapped.

They explain how to build a true digital differentiator: structured data, scalable systems, and repeatable processes that unlock growth and enterprise value.

Topics Covered:
00:00:45 – Why quality and service aren’t enough
Every competitor claims these, which means they no longer create a real edge.

00:01:30 – Recurring problems in manufacturing systems
ERP struggles, poor configuration, and fragmented processes slow growth.

00:03:29 – The danger of relying on salespeople
When staff leave, customers leave with them — unless sales is systemised.

00:05:07 – The myth of quality and service differentiation
Why “we have better quality and service” doesn’t cut it anymore.

00:07:15 – Data chaos and disconnected systems
Messy, siloed data keeps leaders blind to opportunities and risks.

00:11:21 – Reactive vs proactive decision-making
Most leaders run the business by looking backwards instead of forecasting forward.

00:14:14 – Factory floor vs office disconnect
Teams on the ground and management rarely share one source of truth.

00:17:30 – Structuring data for scale
Building a foundation that supports growth for the next 5–10 years.

00:23:55 – The power of discovery
How deep on-site discovery uncovers hidden profit leaks and real value gaps.

00:31:27 – From cost-cutting to opportunity creation
Why the real edge is not just saving money, but winning new business.


Key Takeaways from this Episode:
● Competing on price alone is a losing strategy
● Quality and service are no longer true differentiators
● Poorly structured data and disconnected systems trap businesses in chaos
● A digital differentiator enables scalability, resilience, and growth
● PSV Thinking™ shifts focus from cost-cutting to long-term enterprise value

Learn More / Resources:
Visit our Learning Centre at https://intuji.com/learning-centre/ for more resources on PSV Thinking®, digital transformation, and enterprise growth.

Connect With Us:
The Disruptors LinkedIn: (https://www.linkedin.com/company/the-disruptors-official)
Intuji LinkedIn: (https://www.linkedin.com/company/intuji)
Intuji Website: (https://intuji.com/)

Subscribe to The Disruptors to learn how to apply PSV Thinking® and create an EdgeFactor® in your business.

In Episode 8 of The Disruptors, Ritesh Shah and Julian Wallis dig into the most overlooked phase of digital transformation: what happens after go-live. This is the Dominate Phase of the 4DCX Framework® — where systems either become compounding assets… or turn into stale, expensive liabilities.

This episode is your blueprint for shifting mindsets, setting strong foundations, and unlocking continuous ROI from your digital platforms.

Topics Covered:
00:00:00 – The Trap of ‘Launch and Leave’
Why most businesses stop improving after go-live

00:01:05 – What the Dominate Phase Actually Looks Like
The compounding benefits of ongoing delivery

00:02:17 – Cultural Change is Bigger Than Feature Sets
Why continuous transformation starts with mindset, not code

00:03:51 – Foundations Matter
What happens when you get the architecture wrong early

00:05:25 – Not a SaaS Startup? Stop Acting Like One
Why B2B businesses need a different playbook

00:07:29 – From MVP to Edge Factor
Turning systems into long-term strategic assets

00:10:02 – Microservices vs Monolith Debate
Why it’s not about theory, it’s about scalability

00:12:21 – Avoiding Groundhog Launches
Breaking the cycle of stalled, siloed tech investments

00:14:25 – Digital = Operational Engine
Why you need one core system powering all user experiences

00:17:20 – The Cost of a Bad Launch
What happens when 5,000 users have a terrible first impression

00:21:01 – Planning for Scale, Not Hype
How to think 10 years ahead while building for today

00:26:34 – Transformation is a Lifestyle
Tech isn’t the win. Impact is.

00:30:29 – What ‘Digital ROI’ Actually Looks Like
And why most businesses miss it

00:33:04 – You’re Not Just Building Software
You’re building competitive advantage

If you’re not evolving your system, you’re devaluing your business.

Learn More / Resources:
Visit our Learning Centre at https://intuji.com/learning-centre/ for more resources on PSV Thinking®, digital transformation, and enterprise growth.

Connect With Us:
The Disruptors LinkedIn: (https://www.linkedin.com/company/the-disruptors-official)
Intuji LinkedIn: (https://www.linkedin.com/company/intuji)
Intuji Website: (https://intuji.com/)

Subscribe to The Disruptors to learn how to apply PSV Thinking® and create an EdgeFactor® in your business.

If you digitise chaos, all you get is faster chaos.

In Episode 7 of The Disruptors, Ritesh Shah and Julian Wallis unpack why so many digital transformation projects fail — not because of bad tech, but because of broken processes. Businesses often replicate old habits in new systems, expecting different results.

This conversation cuts through the hype to surface the real issue: It’s not about the software. It’s about the structure.

And if your processes are flawed, no system — AI, ERP, or otherwise — will save you.

Topics Covered:
00:00:45 – The Illusion of Progress
Why digitising legacy workflows doesn’t solve anything

00:02:04 – Systems vs Processes
Why your tech stack is only as good as your operations

00:03:27 – Building the 4DCX Framework™
How Intuji delivers repeatable outcomes at scale

00:06:09 – Discover. Design. Develop. Dominate.
What the 4DCX framework actually means

00:09:10 – What PSV Thinking™ Looks Like in Action
Why structured execution matters more than shiny tools

00:11:15 – Structured Data or Bust
AI only works if your inputs are clean

00:14:19 – Proactive Systems, Not Passive Tools
What creating true EdgeFactor actually involves

00:16:15 – Copying vs Rebuilding
Why replicating legacy processes guarantees failure

00:18:06 – The $100M Blind Spot
What would break if your business doubled overnight?

00:36:38 – Jobs That Should Take Seconds
How bad UX leads to poor data, poor adoption, and poor decisions

Digital transformation doesn’t begin with tech. It begins with disciplined process thinking, clear structure, and a ruthless commitment to execution. If you skip that, all the AI and software in the world won’t help.

Key Takeaways from this Episode:
● Tech scales what already exists — if your process is broken, your results will be too
● Execution starts with clarity — structure and data before system and AI
● Real digital leverage = process + system + outcome
● Adoption only happens when the system makes life easier for the user
● AI is powerful — but only when built on structured, contextual input

Learn More / Resources:
Visit our Learning Centre at https://intuji.com/learning-centre/ for more resources on PSV Thinking®, digital transformation, and enterprise growth.

Connect With Us:
The Disruptors LinkedIn: (https://www.linkedin.com/company/the-disruptors-official)
Intuji LinkedIn: (https://www.linkedin.com/company/intuji)
Intuji Website: (https://intuji.com/)

Subscribe to The Disruptors to learn how to apply PSV Thinking® and create an EdgeFactor® in your business.

If your systems run on someone else’s software, they’re not really yours.

In Episode 6 of The Disruptors, Ritesh Shah and Julian Wallis explore how manufacturers and wholesalers can start treating their processes — not just their tech tools and systems — as assets. When you build your own systems, you’re not just improving operations. You’re building real intellectual property that adds enterprise value.

The conversation flips the script on what most business owners assume: Buying software doesn’t make your business more valuable. Owning your operating system does.

Topics Covered:
The Mindset Shift
00:00:45 – Most businesses implement tools. Few build systems.
Why your unique processes — not just your tools — are the foundation of enterprise value.

What Actually Counts as IP
00:01:40 – You can’t just slap a brand on software and call it IP
The difference between owning a process and leasing a product.

Open Source, Plugins, and AI
00:03:28 – If you use third-party tech, can it still be IP?
How you configure and control systems matters more than where they came from.

The Hidden Risk of Off-the-Shelf Tools
00:06:49 – Efficiency without ownership creates no long-term value
Why relying on SaaS platforms could be costing you more than you think.

Every Business Is Now a Tech Business
00:09:37 – Whether you like it or not, tech is your edge
Even in manufacturing, owning your own tech stack is becoming non-negotiable.

When Integrations Are (and Aren’t) Assets
00:11:46 – Not all custom work creates IP
Why building tech in silos often fails to create lasting value.

Don’t Let Your Vendor Own Your Future
00:13:24 – You paid for it — but do you own it?
Why your Master Services Agreement might be handing away your IP.

How to Start Thinking Like a Systems Owner
00:15:53 – Stop looking for tools. Start defining your platform.
Where to begin when turning your business processes into proprietary systems.

From Tech Stack to Strategic IP
00:21:06 – Why branding, integration, and control are everything
The difference between rented efficiency and ownable enterprise value.

This episode is for every business leader still stuck in “off-the-shelf” mode — and ready to start building IP that actually belongs to them.

Key Takeaways from this Episode:

Learn More / Resources:
Visit our Learning Centre at https://intuji.com/learning-centre/ for more resources on PSV Thinking®, digital transformation, and enterprise growth.

Connect With Us:
The Disruptors LinkedIn: (https://www.linkedin.com/company/the-disruptors-official)
Intuji LinkedIn: (https://www.linkedin.com/company/intuji)
Intuji Website: (https://intuji.com/)

Subscribe to The Disruptors to learn how to apply PSV Thinking® and create an EdgeFactor® in your business.