Your front desk might be costing you patients—and profit—without you even realizing it!

In this encore episode of The Distinctive Dermatologist, Scott McKain reframes your receptionist as the Senior Vice President of First Impressions, and shows how that single role can make or break patient satisfaction, reviews, referrals, and retention.

You'll discover why minimal training and high turnover at the front desk quietly erode loyalty, and how a few intentional changes in hiring, development, and expectations can transform your reception team into a powerful growth engine for your practice.

If you want happier patients, better reviews, and a more profitable dermatology clinic—before they ever see the provider—this short episode will give you practical, immediately usable ideas you can take back to your team today.

A special thank-you to GentleCure from SkinCure Oncology for sponsoring this episode and for embodying the same commitment to first impressions and patient experience that we're championing for your front desk team. With a 99+ percent cure rate, 99+ percent patient satisfaction, and more than 100,000 patients treated at over 400 leading practices, GentleCure shows how the right approach can instill confidence from the very first interaction. GentleCure helps practices deliver a more distinctive, patient-centered experience from the moment a patient walks through the door.

(You'll also note the success of GentleCure -- the number of patients treated has doubled, and there has been substantial growth in the number of practice partners since this episode first released.)

This episode of The Distinctive Dermatologist focuses on the defining advantage for dermatology practices moving forward.

It's not going to be volume. It's not going to be speed. It's not going to be who sees the most patients or runs the tightest schedule.

The practices that will thrive in 2026 — and beyond — will be the ones that intentionally deepen relationships, not just expand volume.

As you look toward the coming weeks of 2026, the question shouldn't be: "How do we get busier?" The better question is:

"How do we become indispensable to the patients we already serve?"

Thank you, GentleCure from SkinCure Oncology, for sponsoring The Distinctive Dermatologist.

Their commitment to helping practices deliver the Ultimate Customer Experience® reflects today's message perfectly — because long-term success is about offering care in a way that builds confidence, trust, and enduring relationships.

Now that the New Year has just begun, many dermatology practices are already back in full motion. However, in the middle of that momentum, there is another conversation that is just as important… and often overlooked.

It isn't about revenue.
It isn't about volume.
It isn't even about efficiency.

It's about who you are becoming as a practice — beginning right now.

This episode of The Distinctive Dermatologist is about the question reframes the year from the beginning. It's the one that launches The Reset Conversation.

Thanks to GentleCure from SkinCure Oncology for sponsoring The Distinctive Dermatologist. Their commitment to helping practices deliver the Ultimate Customer Experience® reflects the same conviction behind today's message: that great care is not only clinical — it is intentional, relational, and grounded in purpose.