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The Dropship Unlocked Podcast

The Dropship Unlocked Podcast

Written by: Lewis Smith & James Eardley
Listen for free

Unlock e-commerce success with the Dropship Unlocked podcast. Join UK e-commerce experts, Lewis Smith and James Eardley, as they guide aspiring entrepreneurs to financial and time freedom.

Dive into high-ticket dropshipping, Shopify, Google Ads, and more. Discover stories, strategies, and tips to fast-track your e-commerce journey. Whether you're a newbie or seasoned seller, we're here to elevate your business.

Embrace the laptop lifestyle, the e-commerce evolution, and Shopify's power with us. Ready to become a successful entrepreneur?

Tune in!

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Episodes
  • The £10,000 E-commerce Ads Mistake (Troy Egri, ClickMagick) Episode 194

    The £10,000 E-commerce Ads Mistake (Troy Egri, ClickMagick) Episode 194
    Jul 13 2026

    👉 Ready to start your own online store? Start here → https://dropshipunlocked.com/start?utm_source=podcast&utm_medium=podcast&utm_campaign=ep194-the-10000-ecommerce-ads-mistake


    Get the ClickMagick Extended Free Trial → https://dropshipunlocked.com/click


    🗣 In this episode, Lewis Smith and James Eardley are joined by Troy Egri from ClickMagick to uncover one of the most expensive mistakes ecommerce entrepreneurs make when running paid ads.

    Most store owners trust the numbers they see inside Google Ads and Meta Ads Manager. But what if those numbers aren't telling the full story?

    Troy explains why inaccurate attribution can lead to poor scaling decisions, wasted ad spend, and missed opportunities — even for businesses already generating significant revenue. He also breaks down how proper tracking and attribution can help ecommerce brands make better decisions, improve profitability, and unlock more growth from their existing advertising budget.


    🎥 Prefer to watch instead? Watch on YouTube → https://youtu.be/b-XVRaXYRkM


    🧭 Topics Discussed

    ★ The Hidden Attribution Problem — Why the numbers inside Google and Meta may not be as accurate as most advertisers believe.

    ★ Why Ecommerce Brands Leave Money On The Table — How incomplete data can lead to scaling the wrong campaigns and turning off winning ads.

    ★ Server-Side Tracking Explained Simply — What it is, how it works, and why it has become essential for modern ecommerce businesses.

    ★ The Real Cost Of Poor Data — How inaccurate tracking can feed bad information back into advertising algorithms.

    ★ Cross-Device & Long Sales Cycle Tracking — Why many high-ticket ecommerce sales happen long after the initial click.

    ★ Using Attribution To Scale With Confidence — How better data leads to better decisions and more profitable growth.

    🛠 Links & Resources Mentioned

    ClickMagick Extended Free Trial → https://dropshipunlocked.com/click

    Shopify £1-for-3-months Offer → https://dropshipunlocked.com/shopify

    Free Trial of a Professional Phone Line → https://dropshipunlocked.com/circle


    💡 Key Takeaways

    ★ The Data In Ad Platforms Isn't The Full Picture — Google and Meta often rely on sampled and modelled data rather than complete attribution.

    ★ Better Decisions Come From Better Data — Accurate attribution helps you identify your true winning campaigns and scale them confidently.

    ★ Tracking Is An Investment, Not An Expense — Even a small improvement in attribution can generate a significant return through increased profitability.


    📲 Follow Us

    Instagram → https://www.instagram.com/dropshipunlocked/

    X / Twitter → https://twitter.com/DropshipUnlockd

    LinkedIn → https://uk.linkedin.com/company/dropship-unlocked

    YouTube → https://www.youtube.com/c/dropshipunlockedlewissmith

    Website → https://www.dropshipunlocked.com/


    🚀 Free Training

    🌏 Want to create location, time, and financial freedom?

    Watch our free training → https://dropshipunlocked.com/start?utm_source=podcast&utm_medium=podcast&utm_campaign=ep194-the-10000-ecommerce-ads-mistake
    Show More Show Less
    1 hr
  • What Makes Someone Buy From A Complete Stranger Online? Jon Benson (Episode 193)

    What Makes Someone Buy From A Complete Stranger Online? Jon Benson (Episode 193)
    Jul 6 2026
    👉 Ready to start your own online store? Start here →https://dropshipunlocked.com/start?utm_source=podcast&utm_medium=podcast&utm_campaign=ep193-what-makes-someone-buy-from-a-complete-stranger-online🗣 In this episode, Lewis Smith and James Eardley sit down with legendary copywriter and VSL pioneer Jon Benson, the creator of the Video Sales Letter and one of the few marketers in history to generate over $1 billion in sales through direct response marketing. Jon shares the psychology behind what really makes people buy, why most ecommerce businesses focus on the wrong things, and how AI can be used to create more persuasive marketing without sounding robotic.🎁 Get Jon Benson's Free Buyer Alignment Profile → https://freebuyerprofile.com 🎥 Prefer to watch instead? Watch on YouTube → https://youtu.be/EmvNAywcrD0🧭 Topics Discussed★ Why Nobody Cares About Your Product — Jon explains why customers don't buy products, they buy the feelings and outcomes those products create.★ The Hidden Gold Inside Reviews — How analysing one-star and five-star reviews reveals exactly what customers care about and what your marketing should focus on.★ The Psychology Of Trust Online — What needs to happen before someone is willing to buy from a business they've never heard of before.★ The Birth Of The Video Sales Letter (VSL) — How Jon accidentally created one of the most influential marketing formats of the last 20 years.★ Why Perfect Marketing Can Hurt Conversions — The surprising reason why a perfect five-star rating can sometimes reduce trust.★ Using AI To Improve Copywriting — How Jon's Buyer Alignment framework helps businesses create marketing that resonates with the right customers🛠 Links & Resources MentionedBuyer Alignment Profile → https://freebuyerprofile.comUCloned AI → https://youcloned.aiJon's Website → https://bnsn.ai/ Jon's Instagram → https://www.instagram.com/itsjonbenson/ Jon's Twitter → https://x.com/itsjonbenson Jon's Facebook → https://www.facebook.com/itsjonbenson Jon's Youtube → https://www.youtube.com/channel/UCPDvmgurd-rym4pyPjviIuw?sub_confirmation=1 Jon's LinkedIn → https://www.linkedin.com/in/jonbenson Shopify £1-for-3-months Offer → https://dropshipunlocked.com/shopifyFree Trial of a Professional Phone Line → https://dropshipunlocked.com/circle💡 Key Takeaways★ People Buy Feelings, Not Features — Customers care far more about how a product improves their life than the specifications of the product itself.★ Reviews Are A Marketing Goldmine — The fastest way to understand your customers is to study what they love and hate in reviews.★ Trust Beats Perfection — Authenticity, honesty, and even admitting weaknesses often outperform polished marketing claims.★ Longer Sales Messages Often Win — Higher-priced products require more trust, more explanation, and more persuasion.★ Alignment Creates Better Customers — The best marketing attracts people who already share your values rather than trying to convince everyone.📲 Follow UsInstagram → https://www.instagram.com/dropshipunlocked/X / Twitter → https://twitter.com/DropshipUnlockdLinkedIn → https://uk.linkedin.com/company/dropship-unlockedYouTube → https://www.youtube.com/c/dropshipunlockedlewissmithWebsite → https://www.dropshipunlocked.com/🚀 Free Training🌏 Want to create location, time, and financial freedom?Watch our free training → https://dropshipunlocked.com/start?utm_source=podcast&utm_medium=podcast&utm_campaign=ep193-what-makes-someone-buy-from-a-complete-stranger-online
    Show More Show Less
    1 hr and 3 mins
  • If We Re-Started High-Ticket Ecommerce Today, This Is Exactly What We’d Do (Episode 192)

    If We Re-Started High-Ticket Ecommerce Today, This Is Exactly What We’d Do (Episode 192)
    Jun 29 2026

    👉 Ready to start your own online store? Start here → https://dropshipunlocked.com/start?utm_source=podcast&utm_medium=podcast&utm_campaign=ep192-restarting-high-ticket-ecommerce-today


    🗣 In this episode, Lewis Smith and James Eardley break down exactly how they would rebuild a high-ticket ecommerce business from scratch if they had to start all over again today.

    Drawing from over £8 million in combined ecommerce sales experience, they walk through the exact mindset, business model, systems, supplier strategy, and advertising approach they would use in today’s market — while avoiding the common traps that keep most beginners stuck.


    🎥 Prefer to watch instead? Watch on YouTube → https://youtu.be/JxfVLAVkQh4


    🧭 Topics Discussed

    ★ Starting With The End In Mind — Why building a leveraged, automated business from day one changes every decision you make

    ★ Choosing The Right Ecommerce Model — Why Lewis would still focus on UK suppliers, next-day delivery, and high-ticket products

    ★ How To Pick Winning Products — The exact criteria they would use today to validate profitable niches before launching

    ★ The First 90 Days Explained — A step-by-step breakdown of how to set up, build, and launch a high-ticket ecommerce store

    ★ Why Simplicity Wins — How avoiding unnecessary complexity allows founders to scale faster with less stress

    ★ Running Profitable Ads — Why Google Performance Max campaigns are still one of the best ways to generate sales quickly

    ★ Using AI & Virtual Assistants — How to automate customer support and order management as the business grows

    ★ Is There Too Much Competition? — Why competition is actually proof that money is being made in the market


    🛠 Links & Resources Mentioned

    Shopify £1-for-3-months Offer → https://dropshipunlocked.com/shopify

    Free Trial of a Professional Phone Line → https://dropshipunlocked.com/circle

    Supplier Outreach Episode (Episode 154) → Referenced in this episode for deeper supplier outreach training


    💡 Key Takeaways

    ★ Build For Freedom From Day One — Don’t create a business that traps you in another job; build systems and leverage early

    ★ Margin Changes Everything — High-ticket products create the breathing room needed to run profitable ads and scale sustainably

    ★ Simplicity Scales Better — The fewer moving parts your business has, the easier it becomes to automate and grow

    ★ Competition Is A Good Sign — Existing competitors prove there is already demand and money flowing in the market


    📲 Follow Us

    Instagram → https://www.instagram.com/dropshipunlocked/

    X / Twitter → https://twitter.com/DropshipUnlockd

    LinkedIn → https://uk.linkedin.com/company/dropship-unlocked

    YouTube → https://www.youtube.com/c/dropshipunlockedlewissmith

    Website → https://www.dropshipunlocked.com/


    🚀 Free Training

    🌏 Want to create location, time, and financial freedom?

    Watch our free training →

    https://dropshipunlocked.com/start?utm_source=podcast&utm_medium=podcast&utm_campaign=ep192-restarting-high-ticket-ecommerce-today
    Show More Show Less
    33 mins
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