Summary

In this episode of the Elevate Collection podcast, Matt Altman shares his journey in the entertainment booking industry, discussing how he started, the joy of creating memorable experiences, and the intricacies of budgeting and logistics for events. He emphasizes the importance of client satisfaction and artist comfort, while also sharing anecdotes about unique rider requests and the lifestyle benefits of his job. Matt reflects on his legacy and the artists he hopes to work with in the future, inviting listeners to connect with him for their event needs.

What if the shift from fear to family isn’t just personal—it’s cultural? In this episode of The Elevate Collection Podcast, we sit with Deborah Olivia Farmer—media strategist, founder, and foster care/adoption advocate—on faith-led leadership, discernment for natural givers, and why foster care deserves a louder conversation.

In this episode, we cover:

• How Deborah’s roots shaped her strength and purpose
• The gift of “sight,” discernment, and learning to slow down
• Why rejection can feel physical—and how to respond with grace
• The motherhood thread behind her advocacy and mentorship
• The foster care narrative she’s disrupting (400,000 kids deserve more)
• Why teens are overlooked—and what support can look like
• A corporate blueprint: brand awareness + giving campaigns + resources
• How to move someone from “considering” to actually starting

About Deborah Olivia Farmer: Founder/President of Brown Farmer Media Group, a Chicago & Atlanta-based communications firm established in 2014, with prior leadership roles including NBC5-TV Chicago.

In this episode of the Elevate Collection podcast, Selena Johnson shares her journey as a Grammy-nominated artist, discussing the evolution of her identity, the challenges of the music industry, and the importance of having a supportive team. She emphasizes the need to define personal success and winning on one's own terms, while also looking forward to future projects and growth.

https://www.syleenamusic.com/

What We Cover in This Episode

• Growing up influenced by his father’s time at Motown
• Interning under the best
• How serving others opened the door into engineering
• Going from rapper → engineer → entrepreneur
• The moment he engineered Gucci Mane without knowing how to engineer (and how it changed everything)

• Why being an artist first helped him become a better engineer
• How credit = currency in the music industry
• The concept of “Cash or Credit” and why engineers must understand it
• The turning point of working with Lil Yachty from apartment closets to global stardom
• Why undervaluation is rampant and the uncomfortable truth about payment conversations

• Why engineers often miss out on royalties
• How the Music Modernization Act changed the game
• The truth about publishing splits, LODs, and non-featured artist funds
• Why ad-libs = background vocals (and why most artists are leaving money on the table)
• The dreaded black box and billions of dollars artists unknowingly lose

• J Rich’s role as VP of Strategic Partnerships for Pop Star Ventures
• How the fund supports founders in sports and entertainment
• Guiding talent into investing + equity
• The joy of hosting high-level, curated connection events (including ours!)
• Why generational wealth planning is the real end game

Including (but not limited to):

• Offset
• Cardi B
• Lil Baby
• Yeat (first manager)
• Lil Yachty (first engineer)
• JT
• Trippie Redd
• Pure Cocaine era
• Plus more…

And yes — his Grammy nomination came from “Clout” by Offset ft. Cardi B”.

When asked what would move the needle for him right now:
“Join the Elevate community.”
We love a twin who understands alignment.

• Drake (and specifically 40)
• The Bobby Althoff–Drake interview lives rent-free in our minds
• Drake’s song “Elevate” remains a foundational inspiration for The Elevate Collection

To deepen industry understanding, we recommend listeners explore:

• PRO (ASCAP/BMI)
• SoundExchange
• Non-Featured Artist Fund
• LOD (Letter of Direction)
• Black Box royalties
• Pre-release compliance
• Factoring
• Metadata
• Publishing splits

IG

LinkedIn

In this episode of the Elevate Collection, we sit down with undefeated middleweight contender Eric Priest—who’s not just fighting in the ring but building a brand, a legacy and a platform.
In this episode you’ll hear:

• How a kid from Kansas found his belonging in boxing and turned early street fights into discipline, drive and a professional career.
• What it takes mentally and physically to stay undefeated and push for world titles—how Eric trains his mind and body to keep showing up when it hurts.
• The crossover between athleticism and influence: how Eric transitioned into modeling and brand partnerships (Nike, Adidas, etc) and what athletes can learn about creator-thinking and brand building.
• Why he believes representation matters (his Korean-American heritage) and how that fuels his “why” beyond the ring.
• Practical advice for any athlete or creator about getting noticed, striking deals, and treating your own story as your asset rather than waiting for someone else to hand you the mic.
  About Eric Priest:
  Eric Priest (born Nov 19 1998) is a U.S. middle / super-middleweight professional boxer signed to Golden Boy Promotions. He holds an undefeated record, captured the WBA Continental North America title in January 2025, and also works with major brands off-canvas (Nike, Adidas, etc)

MEMBERSHIP COMMUNITY: www.elevatecollection.co/community

Before you go - here are three ways to continue elevating your legacy & connect:

1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co
2. Subscribe to never miss an episode and get exclusive content
3. Share this trailer with three people who need to hear it

Remember: Your influence is just the beginning. Your legacy is the destination.

See you soon, where influence meets legacy.

When everything feels hard, how do you know you’re still on the right path? In this Plug Talk mini, Alexandria Reed and Jordan Hawkins unpack the subtle (and not-so-subtle) signs that say “keep going.”

In this episode, we cover:

• The “single confetti” sign—and why it kept showing up
• Partnership truth: opposition before the breakthrough
• Manifestation done right: be crystal clear (not “clear as mud”)
• Mindset over miracles: why perspective shifts move the needle
• Checkpoints vs. quitting: staying long enough to be confirmed
• Evolving in public and leading with intention & faith

Resources & Connects:

• IG: @alexandriareed.co, @jordanhawkins.co, @elevatecollection.co (Instagram)
• Web: elevatecollection.co • Podcast hub & latest episodes (www.elevatecollection.co, Apple Podcasts)
• Event: Elevated Spaces (next date/details) (www.elevatecollection.co)

Before you go - here are three ways to continue elevating your legacy & connect:

1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co
2. Subscribe to never miss an episode and get exclusive content
3. Share this trailer with three people who need to hear it

Remember: Your influence is just the beginning. Your legacy is the destination.

See you soon, where influence meets legacy.

Not every event is a “networking event”—some are true connection experiences. On this plug talk episode of the Elevate Collection Podcast, Alexandria & Jordan pull back the curtain on Elevated Spaces: their signature approach to curating intentional, immersive gatherings where influence meets legacy.

From rooftop activations to branded hats in Dallas, Elevated Spaces are designed around every sense—sight, sound, smell, touch, and taste—because details create memories. Whether it’s music that sets the vibe, floor decals that spark Instagram moments, or swizzle sticks and cloth wristbands that feel premium, Elevated Spaces are about crafting an energy people don’t forget.

But beyond design, Elevated Spaces are rooted in purpose: uplifting service providers within the ecosystem, weaving in give-back components, and creating platforms for athletes, creators, and entrepreneurs to showcase their passions off the field, stage, or court.

Before you go - here are three ways to continue elevating your legacy & connect:

1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co
2. Subscribe to never miss an episode and get exclusive content
3. Share this trailer with three people who need to hear it

Remember: Your influence is just the beginning. Your legacy is the destination.

See you soon, where influence meets legacy.

In this season finale of the Elevate Collection podcast, the hosts reflect on their transformative journey throughout the first season, highlighting the impactful moments and connections made with guests. They express gratitude for the experiences that have shaped their growth and the community they are building. The conversation also touches on their plans for season two, encouraging listeners to pursue their passions and share their stories.

Before you go - here are three ways to continue elevating your legacy & connect:

1. Follow @ElevateCollection.co on Instagram along with your host, @alexandriareed.co & @Jordanhawkins.co
2. Subscribe to never miss an episode and get exclusive content
3. Share this trailer with three people who need to hear it

Remember: Your influence is just the beginning. Your legacy is the destination.

See you soon, where influence meets legacy.