The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth cover art

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth

Written by: Fexingo
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Every marketing team wants higher open rates, but the metrics that actually matter — list churn, segment responsiveness, and deliverability decay — rarely make it into the headlines. In each episode, Lucas and Luna cut through the email-marketing noise, dissecting real newsletter strategies from brands like Morning Brew, The Hustle, and Substack’s top earners. They walk through specific A/B test results (subject-line length, send-time windows, preview-text impact), debate the trade-offs between daily and weekly cadences, and map out how subscriber-growth tactics shift when a list grows from 1,000 to 100,000. Luna challenges Lucas to defend his skepticism of open-rate benchmarks, while Lucas pushes Luna to prove that sequencing and automation deliver more than one-off blasts. They name the tools they trust (and the ones they don't), cite actual case studies from B2C and B2B campaigns, and never resort to vague 'best practices.' Together, they figure out what separates a newsletter people delete from one they forward. After listening, you'll know exactly which levers to pull in your next campaign — and why the industry's standard advice often leads you astray. #EmailMarketing #NewsletterGrowth #OpenRates #SubscriberStrategy #MarketingPodcast #LucasAndLuna #FexingoBusiness #BusinessPodcast #EmailStrategy #Deliverability #ABTesting #Segmentation #Substack #TheHustle #MorningBrew #B2BEmail #B2CMarketing #MarketingAnalytics Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How Email Attribution Is Breaking Your Growth

    How Email Attribution Is Breaking Your Growth
    Oct 22 2026
    Most marketers are still using last-click attribution to measure email revenue, which systematically undervalues the nurture sequences that actually build trust. In this episode, Lucas and Luna break down why this legacy metric distorts budget decisions, using a specific case of a mid-market SaaS company that shifted to multi-touch attribution and saw their perceived email ROI jump by forty percent overnight. We explore how to calculate true subscriber lifetime value when you stop rewarding only the final click, and what data infrastructure changes are required to make it work in October twenty twenty six. #EmailMarketing #AttributionModeling #MarketingAnalytics #SubscriberGrowth #DataInfrastructure #CustomerJourney #ROIOptimization #SaaSMetrics #LastClickBias #MultiTouchAttribution #ConversionFunnel #MarketingStrategy #FexingoBusiness #BusinessPodcast #DigitalMarketing #RevenueOperations #EmailMetrics #GrowthHacking Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How Email Data Cleanliness Actually Drives Revenue

    How Email Data Cleanliness Actually Drives Revenue
    Oct 21 2026
    We are looking at the hidden cost of dirty data in your email marketing stack. Most marketers obsess over open rates and subject lines, but the real revenue leak is often subscriber decay and inactive segments. In this episode, we break down why cleaning your list might actually hurt short-term metrics while boosting long-term lifetime value. We discuss specific strategies for identifying dormant subscribers and how to handle re-engagement campaigns without damaging your sender reputation. This is a practical guide to building a healthier email ecosystem that pays dividends over time. #EmailMarketing #SubscriberGrowth #ListHygiene #DataCleanliness #RevenueGrowth #EmailStrategy #DormantSubscribers #SenderReputation #MarketingAnalytics #CustomerRetention #EmailDecay #LifetimeValue #FexingoBusiness #BusinessPodcast #MarketingTips #DigitalStrategy #EmailMetrics #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
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    12 mins
  • How Email Design Drives Revenue

    How Email Design Drives Revenue
    Oct 20 2026
    We explore the often-overlooked world of email design and how it impacts revenue. From responsive layouts to dark mode optimization, we break down the technical details that make or break your email campaigns. Join us as we dive into the specifics of email design and its role in driving subscriber engagement and conversions. #EmailDesign #ResponsiveLayouts #DarkModeOptimization #MobileFirst #UserExperience #ConversionRates #EmailMarketing #FexingoBusiness #BusinessPodcast #DigitalMarketing #WebDesign #TechTrends #OnlineRetail #Ecommerce #MarketingStrategy #ConsumerBehavior #DataDriven #GrowthHacking Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
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