On this episode of The Entrepreneur's Blueprint, I sit down with Garrett Perkins, Chief Revenue Officer at Givingtons, a company I've had the pleasure of working with for years. After starting with a vision to help nonprofits generate revenue through e-commerce, Garrett and his team quickly learned their initial problem wasn't the one that needed solving. What began as a pivot to fulfillment services became a strategic climb up the supply chain—listening to client pain points at each stage and building new revenue verticals to solve them. Today, Givingtons is a $20 million enterprise serving content brands from concept to customer.

In our conversation, Garrett shares:

• How they built three profitable revenue verticals by working their way up the supply chain—from fulfillment to product development to brand licensing—each time solving problems they witnessed firsthand from their clients

• The importance of sustainable growth over explosive growth, and why they've prioritized profitability at every stage while building something they're genuinely proud of

• How he navigates leading with his faith in a diverse workplace, finding courage to stay grounded in his values while embracing nuance and letting God do the work through him

Garrett's story is one of patient pivoting, strategic expansion, and building with integrity. Whether you're considering adding new revenue streams, learning to pivot without panic, or wrestling with how to lead authentically in complex environments, this episode offers both practical business strategy and thoughtful leadership insights.

After 15 years working with e-commerce brands, product-based businesses, and Christian authors, Courtney Cook knows that the most valuable conversations aren't about how someone built their empire five years ago. They're about what founders are wrestling with right now.

In this trailer episode, Courtney introduces The Entrepreneurs Blueprint, a podcast designed for Christian business owners who are in the thick of it. This isn't about polished case studies or highlight reels. It's about the operational challenges keeping you up at night, the strategic decisions you're trying to make, and what you're talking to God about as you navigate it all.

What You'll Learn in This Episode:

The podcast focuses on real operational and leadership challenges that Christian business owners are navigating today, including:

• Team structure and when to hire

• Inventory planning and product development workflows

• KPIs that guide decisions instead of creating stress

• Launch strategies that work for your actual capacity

• Operations that scale without burning you out

About Courtney:

Courtney runs Monarch COO, where she helps busy creative founders build the systems, structure, and aligned teams they need so their business runs smoothly without them in every detail. She's helped brands save millions of dollars, streamline product development, and turn operational chaos into clockwork efficiency.

What Makes This Podcast Different:

Every week, Courtney sits down with a Christian business owner for strategic shop talk about real challenges. Using the Monarch method, she brings her operational brain to the table, asking tactical questions and offering insights. But the conversations also go deeper, exploring how faith shapes leadership, decision-making, and the definition of success.

Think of this as a strategic coffee chat where you leave smarter, solve actual problems instead of just talking about business in theory, and remember that God is in the details of what you're building.

Key Takeaway:

This podcast is for you if you're ready for strategic conversations that actually help your business run smoother, if you want to learn from business owners navigating real challenges right now, and if you're building something that honors God.

New episodes drop every single week.

In this solo episode, host Courtney Cook tackles a challenge most founders know all too well: feeling like they can’t take a real vacation. If the thought of being unreachable for even a day makes you panic, this episode is your wake-up call. With the holiday season approaching, Courtney walks through a practical framework to help you loosen your grip on daily operations and reclaim the freedom you built your business for.

She breaks down the real cost of being your company’s bottleneck—the mental weight, stalled growth, and loss of joy—and then lays out five steps to shift from reactive to empowered leadership. From documenting repetitive work to delegating true ownership, you’ll learn how to build systems that keep your business running smoothly while you step away.

By the end, you’ll have a roadmap to make this holiday season the first one where you can actually rest—without your laptop.

Episode Links:

• Monarch COO: www.monarchcoo.com

• Follow on Instagram: @monarchcoo

In this episode of The Entrepreneur’s Blueprint, Courtney sits down with Mandy Morris, LPC — a licensed therapist, executive psychology coach, and co-founder of SoFree, a neuroscience-based app designed to help users reset their nervous system in under two minutes.

Mandy shares how her work as a trauma therapist led her into the executive space, helping high-achieving leaders uncover their blind spots, overcome internal blocks, and align their inner and outer worlds. Her journey from running a private practice to building a mental health tech startup is both deeply personal and inspiring — sparked by the loss of her brother and her desire to make stress relief more accessible to everyone.

She also opens up about the realities of entrepreneurship — the uncertainty, self-doubt, and resilience required to keep going year after year. From learning to reframe fear into adventure, to the power of consistency and community support, Mandy’s wisdom is a reminder that emotional and mental health are not just personal pursuits — they’re business strategies.

Episode Links:

• Mandy’s Website: mandyemorris.com

• SoFree App (Beta Access): getsofree.com

• Instagram: @therapist_mandy

• Courtney’s Website: www.monarchcoo.com

In this episode of The Entrepreneur’s Blueprint, Courtney breaks down one of the most critical and often overlooked relationships in business: the connection between marketing and operations. While marketing drives demand and brings customers in the door, operations fulfills that demand and ensures promises are delivered. When these two functions operate in silos, businesses waste money, lose trust, and miss out on growth opportunities.

Courtney shares real examples of what happens when marketing and operations are out of sync—from overselling inventory to under-communicating lead times—and explains how to bridge the gap. She highlights the ripple effect misalignment can have on customer satisfaction, cash flow, and brand reputation, showing why a cohesive rhythm between the two teams is essential for scaling sustainably.

You’ll walk away with practical strategies to create alignment across both functions, including shared planning rhythms, transparent data sharing, and cross-functional accountability. Courtney also offers simple, actionable steps you can take this week to help your marketing and operations move in sync—so your business can grow stronger, run smoother, and deliver consistently on its promises.

In this episode, I sit down with Sarah Wells—founder of Sarah Wells Bags, a mission-driven brand serving new and breastfeeding moms with beautifully designed, truly functional pump bags, cooler bags, wet/dry bags, and nursing/pumping bras. We talk about how a personal pain point became a product line, how to stay mission-anchored when business is hard, and why relationships (with customers, banks, carriers, and community) are the hidden engine of small-business growth.

What we cover

• The origin story: turning a working-mom problem into a polished, practical product line
• Resilience in 2025: navigating costs, demand shifts, and inventory realities
• Tactical relationship-building: bankers, carriers, policymakers, and why it matters before you need them

Episode links

• Sarah’s website: https://sarahwellsbags.com
• Instagram: @sarahwellsbags
• My website: https://monarchcoo.com

In this solo episode of The Entrepreneur’s Blueprint, Courtney Cook breaks down one of the simplest yet most transformative tools you can use to run your business with clarity: a scorecard.

Without one, you’re making decisions based on gut feel, urgency, or emotion. With one, you have clear numbers guiding every step. Courtney explains what life looks like without a scorecard, what to measure first, and how your business transforms once you start tracking the right KPIs.

You’ll learn:

• Why relying on instinct leads to exhaustion and wasted money

• Which KPIs to track across marketing, email, paid ads, product development, and customer support

• How to avoid common mistakes like under-buying, over-buying, or running unprofitable ads

• The “tough truths” your scorecard might reveal about profitability and growth

• Three steps to start implementing a scorecard in your business today

By the end, you’ll see how this tool moves you from chaos to clarity and helps every team member take ownership of the numbers that matter.

Episode Links:

Free KPI Guide: https://www.monarchcoo.com/kpi-cheat-sheet

Monarch COO Website: www.monarchcoo.com

Instagram: @monarch_coo

Blog Post: https://www.monarchcoo.com/blog/How-a-Scorecard-Changes-Everything

On this episode of The Entrepreneur’s Blueprint, I sit down with Lisa Simone, founder of Pearl Spark Pages and creator of the Female Founders Journal. After 20 years in PR and marketing, Lisa felt the need for reinvention. What started as a moment of doubt on stage in front of 150 female founders became the spark for her newest venture: creating a luxury guided journal designed to help women business owners navigate self-confidence, reflection, and growth.

In our conversation, Lisa shares:

• How she went from idea to prototype to fully funded Kickstarter in just a few months
• Why clarity of vision matters when building a luxury brand
• The role of community and resilience in navigating the entrepreneurial roller coaster

Lisa’s story is one of bold reinvention, rapid execution, and building with a long-term vision. Whether you’re navigating imposter syndrome, pivoting your business, or dreaming about your next product idea, this episode is packed with encouragement and practical takeaways.

Episode Links:

Website: pearlsparkpages.com
Instagram: @pearlsparkpages
Free 7-Day Journal Sample: femalefoundersjournal.com
Courtney’s website: monarchcoo.com