In this episode, I’m joined by John Foster, Founder of Fosters Financial.

John runs a financial services business and has worked alongside estate agents for years, giving him a unique perspective on how mindset, decision-making, and financial understanding impact long-term success in property.

We talk about the patterns John sees in high-performing agents, the difference between being busy and actually building a business, and why many professionals hold themselves back — even when the opportunity is right in front of them.

We also touch on the current mortgage market, and how a better understanding of the wider financial picture can genuinely help buyers put themselves in a stronger position when purchasing property — not just secure a mortgage, but secure the right home.

A thoughtful, practical conversation for estate agents, business owners, and anyone navigating today’s property market.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

If your lettings marketing feels busy but ineffective this episode is for you.

Much of what letting agents were told to do to win landlords no longer works.
And some of it is actively holding agencies back.

In this episode, we break down seven outdated lettings marketing mistakes that are still everywhere in the industry and explain what successful, ambitious agencies are doing differently right now.

We cover:

• Why the “one size fits all” approach fails modern landlords
• The mistake of leading with your services instead of landlord problems
• Why having no clear value proposition makes you invisible
• How missing digital integration weakens trust before first contact
• Why most agents lose leads in the follow-up (not the first enquiry)
• How ignoring design psychology damages credibility
• And why targeting “everyone” guarantees average results

Then we flip the conversation and focus on what’s actually working for landlord leads today, including:

• Value-first content marketing that builds trust before the instruction
• Strategic partnerships that generate warm, qualified enquiries
• Reputation engineering that does the selling for you
• Premium positioning that attracts better-fit landlords — not price shoppers

This episode isn’t about chasing more leads.
It’s about attracting the right landlords, consistently, without burning time or discounting fees.

And if listening to this highlights gaps in your current marketing approach, submit a question for a future episode.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

In this episode, we talk about a mistake many business owners and agents make without realising it — building their entire visibility on one social media platform.

Algorithms change. Accounts get restricted. Platforms lose relevance or shut features down. And when that happens, businesses that rely on a single platform can lose years of momentum overnight.

This episode breaks down why you shouldn’t have a favourite social media platform — and why a diversified online presence acts as insurance for your business.

This isn’t about doing more social media — it’s about being smarter with it.
If your business depends on visibility, this episode will help you think more strategically about where — and how — you show up online.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com