In 1950, an 18-year-old joined his father’s sleepy Chelsea estate agency and decided to break every rule of the trade. Instead of dressing up damp basements as “characterful,” he called them revolting. Instead of polishing the truth, he weaponised it, and ended up gentrifying half of West London. This week, the story of Roy Brooks, the rudest estate agent in London, and why telling the unvarnished truth might just be the most powerful marketing strategy you’re not using.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

Burnout is becoming the norm in estate agency—but it doesn’t have to be.

In this episode, I sit down with Sarka Wilde to talk about the reality of building a business, managing pressure, and what it actually takes to succeed in 2026.

From feeling stretched and overwhelmed… to taking on one of her biggest personal challenges—climbing the highest point in America—this is a conversation about resilience, perspective, and performance.

We also dive into:
•What really causes burnout in estate agency
•How to take back control of your time and energy
•The traits that define a great estate agent in 2026
•The challenges of moving to a new country and building a business from scratch in the UK
•Why success without balance isn’t actually success

This is a must-watch if you’re feeling the pressure of being “always on” and want to build a sustainable, high-performing business.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

In this episode, we break down the real mental game behind running a letting agency, the pressure, the unpredictability, and why mindset is often the difference between burnout and sustainable growth.

You’ll learn why strategy and skillset alone aren’t enough, how your thinking shapes your decisions, your team, and your results, and practical ways to stay resilient when the business tests you.

If you’ve ever felt the highs, lows, and constant pace of agency life, this episode will help you reframe the challenge and give you the edge to stay in the game long enough to win.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

What do you do when the results just aren’t coming—and it starts to affect your confidence?

In this episode, we respond to a powerful question from someone who’s had a tough year in business, facing rejection, low deal flow, and growing pressure from all sides.

We dive into:

• What it really feels like when confidence takes a hit
• The gap between social media perception and reality
• Why focusing on outputs (not just outcomes) matters
• How to keep moving forward when motivation is low
• A more grounded way to measure progress during difficult periods

If you’ve ever questioned whether to keep going, this episode offers perspective and a way to reset your focus.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

Lettings doesn’t switch off, and neither do most agents.

In this episode, we unpack what commitment really looks like in a modern letting agency, why so many business owners end up overwhelmed, and how to shift from constant firefighting to building a business that actually fits your life.

We explore the difference between sustainable commitment and burnout, how to set boundaries without sacrificing service, and why the most successful agents aren’t working less, they’re working differently.

If you want to stay in the game long term without the business taking over your life, this episode is for you.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

Most sellers don’t know what questions to ask when choosing an estate agent—and that’s exactly where the opportunity lies.

In this episode, we break down why homeowners default to asking about price and fees (and what they should be asking instead). More importantly, we explore how you can guide those questions in a way that positions you as the obvious choice.

You’ll learn:

* Why sellers struggle to evaluate agents properly
* The key questions that actually matter in a property sale
* How to introduce those questions before the valuation
* How to position your strengths so you stand out from the competition
* Simple ways to “stack the odds” in your favour without being pushy

If you want to improve your instruction rate and take control of the valuation process, this episode shows you how to do it strategically.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

On Black Friday 2011, the outdoor brand Patagonia took out a full-page advert in The New York Times telling its customers, in giant black capitals, not to buy their bestselling jacket. What happened next rewrote the rulebook on honesty in advertising — and ended up making the company hundreds of millions of pounds. This week Toby unpacks the counterintuitive story behind one of the most studied marketing moments of the century, digs into the behavioural psychology that makes reverse-psychology work, and explores why telling customers ‘no’ can be the most persuasive thing an estate agent ever does.

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

If you’re an estate agent trying to win more instructions, close more deals, and actually stand out… this episode is a must-watch.

I sat down with Victoria Lambden, who’s spent over 20 years in the industry, to break down what really separates average agents from the ones clients remember (and recommend).

We go deep on:
•Why most agents are still getting the basics wrong
•The simple changes that can increase property value instantly
•What great agents do differently during sales progression
•Why home staging is massively underused (and costing sellers money)
•How tech and automation can save hours every week
•The real reason clients get frustrated—and how to fix it

📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?

✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.

📥 Want FREE materials to help get you your next instruction?
Head to: https://www.estateagentconsultancy.com/freeintro

💻 Want to launch or scale your own estate agency business?
Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation

🎓 To access to our ‘Your First £100,000 Estate Agency’ video course.
Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course

📅 Want to join our next free webinar?
Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar

👥 Thinking of launching your own property coaching business?
See how to partner with us to help you: https://www.estateagentconsultancy.com/partnerwithus

Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com