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The Expert's Journey: Helping Speakers & Authors Succeed!

The Expert's Journey: Helping Speakers & Authors Succeed!

Written by: Dixie Maria Carlton Brad Hauck
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The Expert's Journey: How Authors & Speakers Build Profitable Businesses with Books & Marketing

Turn your book into a business-building asset. Learn proven strategies to leverage your expertise, get booked as a speaker, and create multiple income streams beyond the page.


Are you an author, speaker, or expert who wants to use your book as a powerful marketing tool to book speaking gigs, grow your authority, and build a profitable business? This podcast delivers the strategies you need to transform from writer to sought-after thought leader.


Hosted by Brad Hauck (author of AI Powered Profits and international digital marketing expert "Mr Web Marketing") and Dixie Carlton (publisher and author of Start With the Draft), this show provides actionable insights to help experts monetize their knowledge through books, speaking, and smart marketing.


What You'll Learn:


✅ Book marketing for speakers – Turn your book into a lead generation machine that attracts high-paying speaking opportunities
✅ Author platform building – Create a strong personal brand that positions you as the go-to expert in your industry
✅ How to write a book – Practical strategies to plan, write, and publish books that build authority and credibility
✅ Speaker marketing strategies – Leverage your published work to get booked for conferences, corporate events, and keynotes
✅ AI-powered content creation – Use artificial intelligence to streamline writing, marketing, and audience growth
✅ Thought leadership – Establish yourself as an industry influencer who shapes conversations, not just joins them
✅ Multiple income streams – Create coaching programs, online courses, membership sites, and subscription models from your expertise
✅ Book to business blueprint – Extend your influence beyond book sales into speaking fees, consulting, and digital products
✅ Publishing and self-publishing – Navigate the publishing landscape to maximize your book's business impact


Perfect for:

  • Published authors looking to monetize their books beyond sales
  • Aspiring authors building their expert platform
  • Speakers who want to write books to boost their speaking career
  • Experts and consultants ready to establish thought leadership
  • Non-fiction authors seeking to turn books into business assets
  • Solopreneurs building authority-based businesses
  • Conference speakers positioning themselves for higher fees


Each episode features conversations on author success, expert positioning, content marketing, and the intersection of writing, speaking, and entrepreneurship. You'll discover how to use your book as the foundation for a multi-six-figure expert business that generates income through speaking, coaching, digital products, and more.


Whether you're writing your first book or scaling your existing author platform, The Expert's Journey provides the roadmap to transform your expertise into influence and income.


New episodes weekly. Subscribe now and start your journey from author to authority.

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Episodes
  • Transform Your Amazon Listings: Simple Ways to Skyrocket Book Sales

    Transform Your Amazon Listings: Simple Ways to Skyrocket Book Sales
    Jan 21 2026

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    In this episode, we explore strategies to boost your book sales for the new year. Join Brad and Dixie as they discuss how to improve your book's online presence, optimize Amazon listings, and increase your chances of getting more reviews.

    Learn the importance of selecting the right marketplace, updating book descriptions, and leveraging Amazon ads. Tune in to gain insight into maximizing your book's impact and reach. Don't miss Dixie's expert tips for nonfiction authors looking to enhance their speaking careers and market presence. Subscribe for more valuable advice!

    The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

    Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

    Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

    Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

    FIND US

    Brad Hauck Proficlix.com.au
    Dixie Carlton Indieexpertspublishing.com
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    19 mins
  • Mastering Your Critical Collateral for Success in 2026

    Mastering Your Critical Collateral for Success in 2026
    Jan 14 2026

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    In this episode of Experts Journey, hosts Brad Hauck and Dixie Carlton discuss the essential elements critical collateral for speakers and authors need to focus on to kickstart 2026 effectively.

    They discuss the importance of having a strong lead magnet, a well-developed landing page, and an updated speaker one-sheet. The discussion emphasizes the significance of evolving your branding while maintaining consistency, reviewing past strategies, and ensuring your marketing efforts are targeted and effective.

    They also touch on the importance of periodically reassessing your market and refining your niche to stay relevant and competitive.

    The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

    Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

    Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

    Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

    FIND US

    Brad Hauck Proficlix.com.au
    Dixie Carlton Indieexpertspublishing.com
    Show More Show Less
    26 mins
  • Wrapping Up the 2025 Year

    Wrapping Up the 2025 Year
    Dec 27 2025

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    In this episode of 'The Experts Journey,' hosts Brad and Dixie reflect on the highs and achievements of 2025, discussing past experiences and future plans. They highlight the milestones of their podcast, now at 46 episodes, and ongoing projects like their 'Conference in a Book' series. They discuss their personal routines over the holiday season, the benefits of using AI in business, and future goals. Listeners are encouraged to set goals and prepare for the new year with actionable steps. The episode wraps up with holiday greetings and a call to subscribe and check out their published books.

    The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

    Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

    Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

    Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

    FIND US

    Brad Hauck Proficlix.com.au
    Dixie Carlton Indieexpertspublishing.com
    Show More Show Less
    19 mins
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