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The FODcast

The FODcast

Written by: Tim Roedel and James Hodges
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In the FODcast (The Future of #DigitalCommerce) we explore the real career stories of the people who have made it to the very top of the sector and those who are working at the cutting edge of innovation and change right now. Listeners to the podcast gain insight into the journeys industry leaders have taken to be where they are today, the challenges they are facing now and their aims for the future.

© 2026 The FODcast
Economics Management Management & Leadership
Episodes
  • The Balancing Act Behind Food Waste, Availability and Smarter Stores with Alex Considine Tong, Retail Insight
    Aug 13 2026

    Food waste is not just a sustainability issue. It is an operational one too.

    In this latest episode of The FODcast, James sits down with Alex Considine Tong, Chief Product Officer at Retail Insight, to discuss how retailers are tackling food waste, on-shelf availability and smarter store operations.

    It’s an insightful chat that covers a lot of ground, including:

    • Why food waste remains such a significant issue for grocery retailers
    • The balance between availability, abundance and waste reduction
    • How better data can help retailers make more precise decisions
    • Why in-store operations are now a major area of opportunity
    • The role of AI, electronic shelf labels and emerging retail technology
    • How retailers can reduce waste while protecting margin and customer experience

    There is also a really interesting discussion around donation, store colleague productivity and how technology can free people up to focus on higher-value customer interactions.

    A great listen for anyone interested in grocery, retail operations, sustainability, data or the future of smarter stores.

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    #FODcast #Retail #FoodWaste #RetailTechnology #Sustainability #GroceryRetail #DigitalCommerce

    Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

    Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/




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    48 mins
  • Why Storytelling Is Becoming a Go-To-Market Advantage with Angeley Mullins, Aetheris Ventures
    Jul 28 2026

    Are product features enough to stand out anymore?

    On this week’s episode of The FODcast, Tim is joined by Angeley Mullins, Founder & CEO of Aetheris Ventures, to explore how founder-led branding, storytelling and AI are reshaping go-to-market strategy.

    From the rise of AI-generated content, through to changing buyer expectations and the growing demand for authenticity, this is a really interesting conversation about how businesses build trust in an increasingly noisy market.

    We also discuss:

    • Why founder-led branding is becoming more important
    • How storytelling is shifting from “nice to have” to strategic advantage
    • Why audiences are tired of purely feature-led messaging
    • How AI is changing sales, marketing and customer success roles
    • Why creativity, critical thinking and prompting are becoming key skills

    A really useful listen for founders, CEOs, marketers and growth leaders thinking about how to differentiate in a market where products and content can be replicated faster than ever.

    Listen | Share | Comment

    Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

    Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/




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    48 mins
  • Retail Media, In-Store Screens and the Fight for Attention - with Dean Harris, Co-op and Anders Henricson, Grassfish
    Jul 14 2026

    There’s a fine line between smart retail media and too much noise.

    On this episode of The FODcast, Tim is joined by Dean Harris, from Co-op Media Network, and Anders Henricson, from Grassfish, to unpack what that balance looks like in practice.

    The conversation gets into the commercial opportunity behind retail media, but also the customer experience risk if retailers allow short-term revenue to override shopper needs.

    From in-store screens and attention metrics, through to data, customer journeys and commercial layout, this is a really interesting conversation about how retailers can unlock new media revenue without compromising the shopping experience.

    We cover a whole host of topics including:

    • Why retail media has become such an important growth opportunity
    • The risk of communication overload in-store
    • How Co-op approaches campaign governance and customer experience
    • Why attention may matter more than impressions
    • How connected screens can support, rather than disrupt, the customer journey

    A strong listen for retailers, brands and anyone thinking about the future of in-store media, customer attention and connected retail experiences.

    Listen | Share | Comment

    Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

    Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/




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    53 mins
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