In this episode of The Fault Line, host Kim Scribner sits down with digital marketing and go to market expert Pat Fitzgerald to explore how AI is supporting modern digital go to market. They focus on practical use cases across product, marketing, SEO, workflow, and data, while addressing real risks like hallucination, bias, and data security. The conversation keeps the spotlight on judgment, integration, and how AI becomes a true accelerator when paired with experienced teams.

How your organization works on the inside is often how it feels to your customers on the outside.

In this episode, Gary and Kim explore how communication structures, incentives, culture, and organizational design directly shape customer experience. From Conway’s Law to real world examples in startups, hospitality, and large enterprises, they unpack why silos, misaligned objectives, and decision friction quietly show up in product and service interactions.

The conversation challenges leaders to rethink how teams are organized, how success is measured, and how employee experience ultimately becomes customer experience.

In this episode of The Fault Line, Gary Lancina and Kim Scribner discuss why all change ultimately comes down to choice, why compliance is not the same as commitment, and how leaders create the conditions for genuine buy-in. They unpack the emotional reality of change, the importance of transparency and trust, and how continuous feedback helps leaders adjust, align, and move people forward together.

If you’re leading through ambiguity and want change to stick, this conversation offers a practical, human framework for navigating what comes next.