In this episode of The Fault Line, host Kim Scribner sits down with digital marketing and go to market expert Pat Fitzgerald to explore how AI is supporting modern digital go to market. They focus on practical use cases across product, marketing, SEO, workflow, and data, while addressing real risks like hallucination, bias, and data security. The conversation keeps the spotlight on judgment, integration, and how AI becomes a true accelerator when paired with experienced teams.

How your organization works on the inside is often how it feels to your customers on the outside.

In this episode, Gary and Kim explore how communication structures, incentives, culture, and organizational design directly shape customer experience. From Conway’s Law to real world examples in startups, hospitality, and large enterprises, they unpack why silos, misaligned objectives, and decision friction quietly show up in product and service interactions.

The conversation challenges leaders to rethink how teams are organized, how success is measured, and how employee experience ultimately becomes customer experience.

In this episode of The Fault Line, Gary Lancina and Kim Scribner discuss why all change ultimately comes down to choice, why compliance is not the same as commitment, and how leaders create the conditions for genuine buy-in. They unpack the emotional reality of change, the importance of transparency and trust, and how continuous feedback helps leaders adjust, align, and move people forward together.

If you’re leading through ambiguity and want change to stick, this conversation offers a practical, human framework for navigating what comes next.

In this episode of The Fault Line, Gary Lancina and Kim Scribner explore the tension between efficiency and resilience inside modern organizations. They unpack how lean operating models, private equity pressures, and capacity constraints can quietly introduce risk, and why resiliency requires intentional investment in people, clarity, and cross-functional trust. The conversation examines how leaders can balance financial discipline with long-term viability, avoid brittleness, and build organizations that can adapt when the unexpected inevitably arrives.

In this episode, Gary and Kim explore the signals leaders often overlook, from shifts in the data to subtle human behaviors to the power of silence inside an organization. They unpack how noise, routine, and overconfidence can cloud judgment and why humility, curiosity, and diverse perspectives are essential for strong signal detection. Through stories from disaster recovery, corporate disruptions, and moments when opportunity was hiding in plain sight, they offer practical steps leaders can use to prepare for the unexpected, sharpen awareness, and build a team that can respond with clarity and confidence.

Gary and Kim sit down with CMG colleague Ray Taylor to explore why pricing is more than a number. They discuss how price signals value, builds trust, and shapes customer behavior in both consumer and business markets. Ray breaks down the key elements of pricing signals and shares how organizations can diagnose what their pricing communicates today, redesign offers to reflect real value, and avoid common pitfalls. With practical examples and clear guidance, this conversation shows how smart pricing can unlock growth and strengthen customer relationships.

Trust can accelerate outcomes, strengthen teams, and transform how organizations deliver results. In this episode of The Fault Line, Gary and Kim welcome CMG collaborator and leadership coach Aniela Larson to explore the signals of trust, the fallout when it breaks, and how leaders can rebuild it in measurable, business-driving ways.

In the debut episode of The Fault Line, hosts Gary Lancina and Kim Scribner introduce CMG Consulting’s new podcast and the idea of the fault line, where business strategy meets real-world pressure. Through a candid conversation, they explore how purpose, trust, and human connection drive meaningful organizational change. Gary and Kim share their optimism for building a community of leaders who want to bridge the gap between plans and performance.