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The Franchise Marketing Podcast

The Franchise Marketing Podcast

Written by: Jordan Choo
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About this listen

Are you looking for ways to predictably scale your franchise’s marketing? Are you struggling with finding a sustainable way to generate profitable leads for your franchise?Join franchise marketing expert, Jordan Choo, who runs Kogneta, a franchise marketing agency, as he talks with franchise leaders and learns how they've managed to scale their franchise to success.© 2022 The Franchise Marketing Podcast Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Building a Franchise Brand With a Cause
    Jan 26 2022

    Join Jordan Choo and Austin Samuelson as he shares the making of Tacos 4 Life and how they connect with people from behind the counter to beneficiaries. As a franchisor, Austin explains what needs to work in a business model for it to become an attractive franchise. After he shares the origin of the inspiration behind Tacos 4 Life, listen as Austin talks about their three-point marketing campaign, the standard they stick to when choosing the right franchisee, and how they made a franchise that worked for all their stakeholders.

    In this episode, you'll learn:

    • Tacos 4 Life's one-to-one model
    • The more you can connect the mission to your stakeholders, the more real it becomes.
    • Three things that need to work on a food franchise
    • Austin Samuelson – on word of mouth, creating stories, and utilizing apps
    • Know who the right franchisee is
    • And so much more!
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    17 mins
  • How to Create a New Franchise Business Model to Disrupt an Industry
    Nov 17 2021

    Join Jordan Choo with Mike Hanrahan as they talk about creating a new franchise model to disrupt an industry. Mike is the founder and managing director of Maid2Clean, a UK domestic and home cleaning service provider. He shares the business model he built that ensured minimal risk, low operating cost, high-profit margin, and consistent residual income. 

    In this episode, you'll learn:

    • A business model unlike the traditional cleaning service model
    • The decision to franchise due to growth in employee numbers
    • Marketing analysis in terms of charged prices
    • A checking system using landline and cell phone service
    • How to franchise a business with only a shoestring budget
    • And so much more!
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    36 mins
  • How to Create a Talent Acquisition Pipeline to Set Your Franchise Apart From the Crowd
    Oct 27 2021

    Join Jordan Choo and Joe Delatte as they talk about how Home Clean Heroes runs the business, making it one of their areas' best home service companies even during COVID. With reputation and experience, Joe explains in this episode the core of a franchise business – the concept. As we go along, find out how Joe goes about talent acquisition with two critical focuses and how Home Clean Heroes leverage data to stay on track with customers, set their employees up for winning, and position their franchisees apart from the competition.

    In this episode, you'll learn:

    • Double Whammy: Cleaning homes and facing the employment crisis during COVID
    • What is involved in hiring top talents?
    • Joe Delatte – on Home Clean Heroes' cloud-based mobile-enabled three-way texting program
    • What do franchisors need to start doing to leverage data for their business?
    • As a starting franchisor, you need to look into your concept
    • And so much more!
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    22 mins
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