AI can write your prospectus, run your ads and answer your enquiries. So what actually makes someone trust you enough to buy a franchise?

Cat Robson-Scarborough, co-founder of Your Man With A Van, has helped build a national franchise network in under three years. In this episode we talk about why soft skills matter more than hard skills, how to lead franchisees through tough times, and what AI means for trust in franchising.

If you're recruiting franchisees, or wondering whether your business is ready to franchise, this one's for you.

We Talk About:

• Why she started a franchise community
• Relationships, soft skills and values
• Leadership and franchisee relationships
• Trust and authenticity
• Attracting the right franchisees
• AI and the future of franchising
• Gaps and opportunities in UK franchising
  What's next

Links
Your Man With A Van: https://yourmanwithavan.com/

Cat's book: Is Your Business Ready To Franchise?
The Franchised: thefranchised.com

In this episode of The Franchised Podcast, we interview franchise resale expert George Pomfret to unpack how franchise resales really work and why trust is the deciding factor for today’s buyers.

We explore:

• What motivates modern franchise resale buyers
• What instantly turns them off
• Why proof of performance and preparation matter more than price when selling a franchise.

A must-listen for franchisors, franchisees, and anyone exploring franchise resales, business exit strategies, or franchise investment opportunities.

In this episode of The Franchised Podcast, Ed Purnell sits down with Imogen Clarke to talk candidly about franchising, franchise development, recruitment, and the culture that underpins successful franchise networks.

Drawing on her experience at Home Instead, Imogen shares why franchising is ultimately about people and relationships, how strong culture becomes a competitive advantage, and why trusting your instincts matters when recruiting franchisees.

The conversation explores common recruitment mistakes, the responsibility of protecting brand integrity, and why negativity and gossip harm the franchising industry as a whole.

Beyond the business, Imogen reflects on personal growth, balancing career and parenting, and how music plays a role in motivation, leadership, and mindset.

This episode is for franchisors, franchise developers, and anyone considering franchising who wants a realistic, thoughtful look at what it takes to build and grow a franchise the right way.

In this episode, we cover:

• Franchise development and recruitment best practice

• The role of culture in successful franchise networks

• Learning from mistakes in franchisee recruitment

• Collaboration vs competition in franchising

• Protecting brand integrity and industry reputation

• Personal growth, parenting, and leadership

• Music as motivation and inspiration

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