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The Franklin Factor

The Franklin Factor

Written by: The Franklin Team
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About this listen

The Franklin Team has helped thousands of families navigate the Houston housing market — now we’re pulling back the curtain to share what we’ve learned. Whether you're in the business, buying, selling, or just real estate curious — you're in the right place. The Franklin Factor Podcast is your go-to resource for smart, honest conversations about the ins and outs of residential real estate, directly from Houston’s top-producing real estate team.


🔍 What You’ll Hear:

  • Real stories from the field — wins, challenges, and everything in between
  • Expert insights from the agents and pros behind The Franklin Team
  • Tips for buyers, sellers, and investors in today’s ever-changing market
  • Updates on new home construction, market trends, and neighborhood spotlights
  • Behind-the-scenes perspectives on what makes our team tick
© 2026 The Franklin Factor
Economics
Episodes
  • From the Classroom to Closings: Tiffiny Thrasher’s Rise in Real Estate
    Jan 14 2026

    🎙️In this episode of the Franklin Factor Podcast, guest Tiffiny Thrasher shares her inspiring transition from education and counseling into a thriving real estate career. She reflects on her rapid rise in the industry, growing from $3 million in production to an impressive $28 million this year. Tiffiny opens up about earning her real estate license during the pandemic, the challenges she faced along the way, and her specialized focus on 55+ communities. Drawing on her professional background, she explains how she builds meaningful, trust-based relationships with her clients. She also discusses the value of being part of a supportive real estate team, the importance of delivering highly personalized client care, and the powerful role consistent follow-ups and thoughtful client touchpoints play in long-term success. This episode delivers valuable insights for anyone considering a career in real estate or seeking to strengthen their client relationships.


    What We Discuss:

    00:00 - 00:57 Introduction to Tiffiny Thrasher

    00:58 - 02:30 Tiffiny's Background and Career Shift

    02:31 - 03:25 Getting the Real Estate License During COVID

    03:26 - 06:47 Transition to Real Estate and Initial Challenges

    06:48 - 08:17 First Listing Experience

    08:18 - 11:42 Working with 55 and Up Clients

    11:43 - 14:50 Overcoming Insecurities and Growth

    14:51 - 17:59 Client Communication and Relationship Building

    18:00 - 19:34 Using Counseling Skills in Real Estate

    19:35 - 21:16 Crazy Client Stories

    21:17 - 21:51 Assumptions and Infidelity

    21:52 - 22:11 Navigating Emotional Home Sales

    22:12 - 23:34 Market Realities and Pricing Strategies

    23:35 - 25:56 Personal Stories and Client Relations

    25:57 - 27:37 Programs for All Age Groups

    27:38 - 28:05 Building Long-Term Client Relationships

    28:06 - 32:04 Effective Client Follow-Up Strategies

    32:05 - 38:52 The Importance of Team Support

    38:53 - 39:57 Encouragement for Aspiring Agents

    39:58 - 40:35 Conclusion and Contact Information


    Guest Information:

    Sarah Savard, Host and Co-Owner – The Franklin Team

    Tiffiny Thrasher, Guest and Licensed Agent (Builder Division) - The Franklin Team


    Links and Resources:

    🌐 ⁠The Franklin Team⁠

    📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team


    Next Steps:

    🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.

    Leave a Review: Share your thoughts and feedback.

    📲 Follow Us: Connect with us on social media.

    📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ⁠click here!

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    41 mins
  • From Connections to Closings: Mastering Your Sphere of Influence
    Dec 17 2025

    🎙️In this episode of the Franklin Factor Podcast, co-host Danielle Weiss and Sarah Savard, co-owner of The Franklin Team, break down the essential role of a real estate agent’s sphere of influence (SOI) in building a thriving business. They define SOI as the network of people an agent knows and trusts, highlighting why it’s far more valuable than cold leads.

    The episode walks listeners through practical ways to identify, organize, and grow their SOI—leveraging social media, utilizing CRM systems, and focusing on genuine, ongoing relationship-building. Danielle and Sarah also emphasize offering consistent value, staying authentic, and overcoming common fears like rejection or lack of confidence when reaching out to your network.

    By the end, listeners are encouraged to adopt a service-driven, consistent approach to fully unlock the power of their SOI.


    What We Discuss:

    00:00 - 00:23 Introduction to the Franklin Factor Podcast

    00:24 - 01:31 Understanding Sphere of Influence in Real Estate

    01:32 - 02:17 Building and Utilizing Your Sphere of Influence

    02:18 - 04:45 The Importance of Relationships Over Leads

    04:46 - 12:45 Overcoming Challenges in Leveraging Your Sphere

    12:46 - 18:52 Practical Steps to Organize and Expand Your Network

    18:53 - 22:10 Using Social Media to Enhance Your Influence

    22:11 - 22:34 The Importance of Consistency in Social Media

    22:35 - 24:39 Engaging Content and Personal Stories

    24:40 - 27:35 Mindset and Confidence in Reaching Out

    27:36 - 29:31 Handling Existing Relationships and Competition

    29:32 - 31:08 Turning Conversations into Clients

    31:09 - 33:05 The Value of Authenticity and Consistency

    33:06 - 36:18 Conclusion and Final Thoughts


    Guest Information:

    Sarah Savard, Host and Co-Owner – The Franklin Team

    Danielle Weiss, Host and VP of Growth - The Franklin Team


    Links and Resources:

    🌐 ⁠The Franklin Team⁠

    📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team


    Next Steps:

    🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.

    Leave a Review: Share your thoughts and feedback.

    📲 Follow Us: Connect with us on social media.

    📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ⁠click here!

    Show More Show Less
    36 mins
  • Inside eXp: Growth, Opportunity and Agent Sucess
    Dec 3 2025

    🎙️In this episode of the Franklin Factor Podcast, hosts Sarah Savard and Danielle Weiss dive into the advantages of the eXp brokerage. Sarah shares her family’s journey to joining eXp, highlighting the company’s impressive growth from 13,000 agents in 2018 to more than 90,000 just seven years later. They break down the key benefits of eXp’s model—revenue share, the ICON Award, and the strong culture of collaboration and support among agents. The hosts also discuss common misconceptions and challenges agents face when considering a move to eXp, offering guidance and personal experiences that underscore the brokerage’s value. Listeners are encouraged to reach out for more information or support in transitioning to eXp.


    What We Discuss:

    00:00 - 00:26 Welcome

    00:27 - 01:10 Discussing the Value of eXp

    01:11 - 04:16 eXp's Growth and Market Presence

    04:17 - 07:30 The Power of Collaboration at eXp

    07:31 - 11:54 Understanding Revenue Share and Icon Award

    11:55 - 14:41 The Journey to Joining eXp

    14:42 - 17:30 Revenue Share Explained

    17:31 - 18:28 The Benefits of Joining eXp Realty

    18:29 - 18:45 Addressing Common Misconceptions

    18:46 - 21:01 The Financial Advantages

    21:02 - 25:28 Recruitment and Overcoming Objections

    25:29 - 28:44 Support and Resources

    28:45 - 32:32 The Tech-Driven Approach of eXp

    32:33 - 34:53 Advice for Agents Considering a Switch

    34:54 - 36:13 Final Thoughts and Contact Information


    Guest Information:

    Sarah Savard, Host and Co-Owner – The Franklin Team

    Danielle Weiss, Host and VP of Growth - The Franklin Team


    Links and Resources:

    🌐 ⁠The Franklin Team⁠

    📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team


    Next Steps:

    🔔 Subscribe: Hit the subscribe button to stay updated with our latest episodes.

    Leave a Review: Share your thoughts and feedback.

    📲 Follow Us: Connect with us on social media.

    📞 Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ⁠click here!

    Show More Show Less
    36 mins
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