The Gen Z Shift: European leadership cecoded

An essential audio series by Benoît Vancauwenberghe, founder of 20Something, realized by an AI podcast by NotebookKLM. These audio explore the transformative influence of Generation Z on the hospitality industry, analyzing their dual role as consumers and employees. As customers, these digital natives favor technological experiences, shareable aesthetics on social media, and authenticity, while remaining highly sensitive to price and cleanliness. Professionally, they are redefining work norms by demanding greater flexibility, horizontal management, and concrete commitments to social responsibility. Although they strongly value sustainability, a gap remains between their eco-friendly intentions and their actual purchasing behaviors. To succeed, the industry must therefore balance digital innovation with rewarding work environments to appeal to this pivotal generation.

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An essential audio series by Benoît Vancauwenberghe, founder of 20Something.
Research and original content by Benoît Vancauwenberghe.
This episode is produced and narrated using an AI podcast format by NotebookKLM.

This work by Benoît Vancauwenberghe explores the profound transformation of professional career paths under the influence of Generation Z—shifting from a traditional linear trajectory to a circular career model.

The author introduces a renewed vision of the employee experience cycle, in which every stage—from attraction to engagement and retention—becomes a tangible proof of authenticity and cultural coherence for organizations.

Unlike previous generations, young talents now demand radical transparency, immediate human recognition, and continuous opportunities for growth. The concept of the “Boomerang” career highlights that leaving an organization is no longer a definitive break, but rather a transition within an ecosystem built on mutual trust.

Ultimately, this perspective calls on organizations to move away from rigid processes and instead build cultures rooted in purpose, meaning, and ongoing dialogue.

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The Gen Z Shift: European leadership cecoded

An essential audio series by Benoît Vancauwenberghe, founder of 20Something, produced by NotebookKLM's AI podcast. Benoit Vancauwenberghe explores the complex relationship between Gen Z's digital upbringing and their professional behaviors, highlighting a paradox where extreme online connectivity leads to real-world isolation. The text traces how specific technological milestones, such as the rise of social media metrics and smartphones, rewired the developmental experiences of young people by replacing physical play with performative digital environments. This shift has resulted in significant workplace challenges, including heightened social anxiety, fragile resilience, and fragmented attention spans caused by a lack of traditional conflict-resolution practice. However, the author emphasizes that these digital natives also possess unique strengths, such as exceptional digital fluency, rapid learning capabilities, and a keen sense of global empathy. Ultimately, the source argues that managers must adapt by implementing structured rituals and clear boundaries to transform these generational vulnerabilities into organizational assets. Success depends on moving beyond viewing these traits as deficits and instead reconnecting this generation through purposeful, authentic community.

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