Kayleigh and Jae dig into one of the most overlooked pieces of building a fulfilling business: actually knowing who you're for. They unpack why "niching" isn't about narrowing your skills, but about understanding the people you're genuinely meant to serve.

In this episode, we talk about:

• Why niching is about meeting real needs, not specialising in a service

• "Unique choosing points" — a fresh way to think beyond the tired USP

• Practical, low-pressure ways to start building a client profile, from surveys to a full client avatar

• What's really at stake in your business if you skip this step altogether

  
  

Come sit with us.

Got a question, a reaction, or a story of your own after listening? We want to hear it — drop a comment or send us a message on Instagram. And if you're ready for a brand that reflects who you truly are, DM us "glow up" to start the conversation.

Connect with us:

Kayleigh Hall — ⁠hallcreative.co.uk⁠

Jae Gibbs — ⁠empoweringpurpose.co.uk⁠

Follow along on ⁠Instagram⁠ and LinkedIn

Keep glowing. In your own way, on your own terms.

In this episode, Kayleigh and Jae turn the mirror on themselves, tracing the very different paths that led them both to purpose-led, people-first work — from Jae's years shaping big drinks brands before taking redundancy and a Yoga training in India changed everything, to Kayleigh's route from a disillusioning agency job to building Hall Creative on word-of-mouth alone.

In this episode, we talk about:

• Jae's journey from corporate brand marketing to purpose-led brand strategy

• Kayleigh's path from agency burnout to building Hall Creative from scratch

• How they were connected through a mutual friend, and what changed once they started working together

• Practical ways to get curious about the clients who genuinely light you up.

  
  

Come sit with us.

Got a question, a reaction, or a story of your own after listening? We want to hear it — drop a comment or send us a message on Instagram. And if you're ready for a brand that reflects who you truly are, DM us "glow up" to start the conversation.

Connect with us:

Kayleigh Hall — ⁠hallcreative.co.uk⁠

Jae Gibbs — ⁠empoweringpurpose.co.uk⁠

Follow along on ⁠Instagram⁠ and LinkedIn

Keep glowing. In your own way, on your own terms.

In our very first Glow Up conversation, Kayleigh and Jae sit down to properly introduce themselves — who they are, what they do, and why this podcast exists in the first place.

It's a warm, honest arrival into the space they've been wanting to create for a long time: one where purpose-led founders can explore what it really means to build a brand aligned with you and your people.

In this episode, we talk about:

• Jae's work as a brand strategist and somatic coach, and how the two beautifully collide
• Kayleigh's journey building Hall Creative and what it means to "humanise" a brand and website
• Why lived experience and business experience are never really separate
• What to expect from The Glow Up Podcast going forward, including guest stories and real brand discovery journeys

Consider this your welcome hug. Come sit with us.

Got a question, a reaction, or a story of your own after listening? We want to hear it — drop a comment or send us a message on Instagram. And if you're ready for a brand that reflects who you truly are, DM us "glow up" to start the conversation.

Connect with us:

Kayleigh Hall — hallcreative.co.uk

Jae Gibbs — empoweringpurpose.co.uk

Follow along on Instagram and LinkedIn

Keep glowing. In your own way, on your own terms.