The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy cover art

The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy

The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy

Written by: Fexingo
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Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a compounding asset — where every bid adjustment and ad copy test either strengthens or erodes your account's long-term efficiency. No generic tips. No 'hacks.' Just the unglamorous, repeatable work of making Google Ads deliver on its promise. What would it take for your last campaign to have been 30% more efficient? #GoogleAds #PPCStrategy #SearchAds #DisplayAds #PayPerClick #PaidSearch #AdWords #CampaignOptimization #BidManagement #QualityScore #ConversionRate #ROAS #DigitalMarketing #SEM #Marketing #FexingoBusiness #BusinessPodcast #Business Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • Google Ads Conversion Lag Fix

    Google Ads Conversion Lag Fix
    Oct 20 2026
    Most advertisers panic when their Google Ads dashboard shows a two-day lag in conversion reporting, assuming the algorithm is broken. But that delay is actually a feature of how Google tracks cross-device journeys and post-click interactions. In this episode, Lucas and Luna break down why last-click attribution hides your top-performing channels and how to use data-driven attribution models to see the full picture. They explore a specific case study where shifting budget from direct-response display to upper-funnel video ads revealed hidden lift, proving that immediate clicks aren't always the best indicator of long-term profit. If you're still optimizing for yesterday's data, you might be missing tomorrow's growth. #GoogleAds #ConversionTracking #AttributionModels #DataDrivenAttribution #PPCStrategy #MarketingAnalytics #CrossDeviceTracking #LastClickBias #DigitalMarketingTips #SearchAdvertising #DisplayCampaigns #VideoAds #ROASOptimization #FexingoBusiness #BusinessPodcast #MarketingGrowth #AdTechInsights #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • Why Google Ads Quality Score Is The Hidden Lever For Profit

    Why Google Ads Quality Score Is The Hidden Lever For Profit
    Oct 19 2026
    We drill into the often-overlooked mechanics of how Google Ads evaluates ad relevance and landing page experience to determine your actual cost per click. Using a specific case study of a regional HVAC provider, we show how improving text ad alignment and site speed can lower costs by up to twenty percent without changing bids. This episode moves beyond basic keyword matching to explore the structural integrity of your ad groups, explaining why a higher quality score isn't just a vanity metric but a direct driver of margin expansion in today's competitive digital landscape. #GoogleAds #PPCStrategy #QualityScore #DigitalMarketing #SearchAdvertising #AdRelevance #LandingPageExperience #CostPerClick #ROI #MarketingTips #SmallBusinessGrowth #PaidSearch #ConversionOptimization #FexingoBusiness #BusinessPodcast #MarketingNews #AdWords #SEM Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How Google Ads Uses Offline Data To Improve Online Performance

    How Google Ads Uses Offline Data To Improve Online Performance
    Oct 18 2026
    Most advertisers assume their Google Ads performance is entirely dictated by online signals — clicks, impressions, and digital conversions. But in this episode of The Google Ads Podcast with Fexingo, we break down how offline data integration changes the game for brick-and-mortar retailers and high-consideration service providers. We look at a specific case study where a regional home services company connected its point-of-sale system to Google Ads, revealing that only twenty percent of customers who clicked an ad actually converted online. By feeding those offline sales back into the algorithm, they didn't just improve attribution; they fundamentally changed which keywords triggered their ads. Lucas and Luna explore the mechanics of customer match uploads, the privacy safeguards involved, and why ignoring your physical store data leaves money on the table in today's hybrid economy. #GoogleAds #OfflineConversionTracking #DigitalMarketing #MarketingStrategy #DataIntegration #CustomerMatch #AttributionModeling #SmallBusinessGrowth #PPCManagement #SalesData #RetailAnalytics #SearchAdvertising #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingTips #EcommerceStrategy #BrickAndMortar Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
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