Learn how to choose a clear, searchable business name and create a one-page brand identity you can use everywhere.

In this episode, we walk through five naming paths and three quick tests to help you choose a clear, effective name for your business. Then we build your brand starter: voice, values, visuals, and a one-sentence brand story that explains who you serve, the problem you solve, and the outcome you deliver.

You’ll also hear practical tips for basic availability checks, when a DBA or trademark search may be appropriate, and how to stay consistent across your website, email, and social profiles. Perfect for new small business owners or a smart refresh for rebrands. Pull up a seat at the table and let’s dive in!

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If today’s episode sparked ideas and you’d like a calm space to keep building, off social media, come join us in The Growth Table Small Business Collective. We host monthly workshops, keep a growing resource library, and offer peer-to-peer support, plus access to me for questions and simple guidance. It’s a low-pressure way to get consistent help while you grow your business. You’ll find us at GrowthTableSBC.com.

Turn your idea into a simple, testable business model fast.

In this episode, you’ll learn how to define one audience, one problem, and one clear promise, then package your offer with delivery and starter pricing. We walk through a one-page model and show practical ways to validate in 7–14 days.

You’ll also hear what counts as real proof of concept versus vanity signals, plus tips for narrowing scope so you don’t overspend before demand is confirmed. Perfect for new solopreneurs and microbusiness owners who want to validate a business idea, choose pricing with confidence, and launch a lean offer without guesswork.

Pull up a seat at the table and let’s dive in!

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If today’s episode sparked ideas or maybe now you have more questions, and you’d like a super supportive space to keep building check out The Growth Table Small Business Collective.

We host monthly workshops, keep a growing resource library, offer peer-to-peer support, plus you have access to me for questions and guidance. It’s a low-pressure way to get consistent help while you start and grow your business.

You can check it out at GrowthTableSBC.com.

If you’re dreaming about starting a business or you’ve already started and you’re knee-deep in the busywork, today we get clear. Because when you know exactly why you’re doing this, decisions stop feeling like guesswork and start feeling like a plan.

Your why is more than a motivational poster. Knowing your why is a decision tool. When you clearly define why you are starting your business, it becomes a simple set of filters when we have to make decisions about our workload or our investments or our systems: Does this move me toward my version of success? Does it fit my life? Is it worth it at this stage of my business?

Today, I’ll help you put that that set of filters onto paper so you can have a simple north star you can point to every time a choice feels kind of murky.

If you want a steady place to learn and connect with other small business owners without the noise of social media, I invite you to check out The Growth Table Small Business Collective. You’ll get monthly workshops, practical templates, and a supportive community of solopreneurs and microbusiness owners, including me, to help when you need it. You can check it out at GrowthTableSBC.com.

If you’re building a business around your passion but feel buried in the day-to-day grind, you’re not alone.

Welcome to The Growth Table: Simplifying Small Business.

I’m Karin Velez, a multi-passionate entrepreneur with over 25 years of experience starting, growing, and guiding small businesses just like yours.

Each week, I’ll help you cut through the chaos, breaking down the systems, strategies, and mindset shifts that make running your business simpler, smarter, and a whole lot more sustainable.

Whether you’re a one-person show or leading a small team, this is your seat at the table, where we turn big ideas into practical action for a business your size.

I give you quick wins you can apply right away, and just the right amount of big sister motivation (and occasional kick in the pants) that you need to keep you moving forward.

Stop spinning your wheels and start building the business you actually enjoy running. Pull up a chair every Wednesday for bite-sized business lessons at The Growth Table and let’s simplify your small business.