Send us Fan Mail

What if the biggest thing holding your business back isn't your marketing but your mindset about money?

Too many heart-led entrepreneurs believe that making a bigger impact means making less profit. I don't buy it.

That's why I invited Randall Avery, founder of Deasil Wealth Management, to unpack one of the biggest myths in business. We talk about why charging what you're worth isn't selfish, how profit fuels greater impact, and why purpose and profit were never meant to compete.

If you've ever hesitated to raise your prices or wondered whether you can grow your business without compromising your values, this conversation is one you won't want to miss.

🎧 Press play and discover why leading with your heart might be the smartest business strategy you'll ever have.

❤️ Know a heart-led entrepreneur who needs to hear this? Share this episode, subscribe, and leave a review to help us reach more business owners!

📌Key Takeaways

• ✔️What a heart-led business really looks like
• ✔️Why profit fuels your purpose
• ✔️How undercharging holds you back
• ✔️Why niches create bigger opportunities
• ✔️How to build a business worth buying
• ✔️Why premium pricing attracts better clients
• ✔️How to scale without burnout

📌About the Guest
Randall Avery, CFP®, CFA, the principal and owner of Deasil Wealth Management in Atlanta, Georgia. With over 15 years of experience in financial planning, investment management, and strategic finance, he helps individuals, families, and business owners build long-term financial confidence through personalized wealth strategies.

📌Additional Resources

• 👉Website: www.deasilwm.com
• 👉LinkedIn: www.linkedin.com/in/randallavery
• 👉Facebook: www.facebook.com/DeasilWM
• 👉Instagram: www.instagram.com/rsadeasil50/?hl=en
• 👉Book: Hacking The System by Creating Your Own System

✨ Explore the Dialogue’s Treasures: Unearth the insights within! Tap HERE: https://tomjackobs.com/ep-152-heart-beats-profit-with-randall-avery/ to delve into the profound wisdom woven throughout our conversation.

Support the show

Consider supporting the continued efforts of the show in bringing great free content to you every week click SUPPORT THE SHOW to become a monthly supporter and get a shout-out on the next episode

Next Steps:

Subscribe to The Heart-Led Business Show on

• Spotify
• Apple Podcasts
• YouTube

Connect with me on social media:

• Facebook
• Tom Jackobs Business Page
• Instagram
• LinkedIn
• X (Formerly Twitter)

Teasers & Announcements:

• Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
• Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
• Need some recommendations on great tools to help with sales? Check out my preferred tools here: https://tomjackobs.com/resources

Send us Fan Mail

Why would someone walk away from a successful business?

Not because it was failing, but because it no longer aligned with their purpose.

In this episode of The Heart-Led Business Show, I sit down with Dr. Connor Ziegler, a board-certified orthopedic surgeon and founder of Vitality Orthopedics and Biologics, who left a thriving medical practice to build one centered on exceptional patient care.

We explore what it really means to build a heart-led business, one that puts people first without sacrificing profitability. Connor shares why delivering extraordinary value, taking calculated risks, and staying true to your mission became the foundation of both his impact and his success.

If you're an entrepreneur, healthcare professional, or business owner wondering whether you can build a business that's meaningful and profitable, this conversation is for you.

🎧 Watch now and discover why leading with heart might be your greatest competitive advantage.

📌Key Takeaways
✔️What a heart-led business looks like in modern medicine
✔️Why “industrialized orthopedics” leaves patients underserved
✔️The leap from insurance-based care to a concierge model
✔️Risk tolerance vs. responsible planning
✔️Delivering outcomes patients actually care about, not just procedures
✔️Why over-delivering makes price objections fade
✔️The future of hybrid healthcare models

📌About the Guest
Dr. Connor Ziegler is a board-certified orthopedic surgeon and founder of Vitality Orthopedics and Biologics. He specializes in concierge orthopedic care, regenerative orthobiologics, and advanced non-surgical and surgical treatments. Inspired by his humble upbringing, Dr. Ziegler is passionate about delivering compassionate, patient-centered care that helps people move better and live healthier lives.

📌Additional Resources
👉Website: www.connorzieglermd.com | www.vitalityorthopedics.com
👉LinkedIn: www.linkedin.com/in/connor-ziegler-3b1334b
👉Facebook: www.facebook.com/vitalityorthopedics
👉Instagram: www.instagram.com/connorzieglermd
👉Free Live Webinar: Avoid Surgery. Reclaim Your Mobility

✨ Explore the Dialogue’s Treasures: Unearth the insights within! Tap HERE: https://tomjackobs.com/heart-over-scalpel-with-dr-connor-ziegler/ to delve into the profound wisdom woven throughout our conversation.

✨Up Next…
~Tim Thomas, a former Special Forces Commando and founder of Breathwork in Bed, helping people reduce stress, sleep better, and improve their well-being through the power of breath.

Support the show

Consider supporting the continued efforts of the show in bringing great free content to you every week click SUPPORT THE SHOW to become a monthly supporter and get a shout-out on the next episode

Next Steps:

Subscribe to The Heart-Led Business Show on

• Spotify
• Apple Podcasts
• YouTube

Connect with me on social media:

• Facebook
• Tom Jackobs Business Page
• Instagram
• LinkedIn
• X (Formerly Twitter)

Teasers & Announcements:

• Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
• Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
• Need some recommendations on great tools to help with sales? Check out my preferred tools here: https://tomjackobs.com/resources