Today’s episode features Detlef Wilke, Vice President of Automotive Solutions at Smart Eye. With a degree in electrical engineering, Detlef has over 25 years of experience within the automotive industry with deep technical expertise in driver monitoring and interior sensing systems.

Listen to him speak about what he is working on at Smart Eye, how customers are using Smart Eye interior sensing technology, how it works, and what he sees as future trends in the automotive technology industry.

Links of interest:

• Smart Eye Announces Detlef Wilke as New VP of Automotive Solutions: https://smarteye.se/smart-eye-announces-detlef-wilke-as-new-vp-of-automotive-solutions/
• Advancing Road Safety – The State of Alcohol Intoxication Research: https://smarteye.se/advancing-road-safety-the-state-of-alcohol-intoxication-research/
• [eBook] How Euro NCAP will make DMS the New Safety Standard: https://smarteye.se/how-euro-ncap-will-make-dms-the-new-safety-standard/
• Smart Eye Driver Monitoring Systems: https://smarteye.se/solutions/automotive/driver-monitoring-system/
• Smart Eye Automotive Interior Sensing: https://smarteye.se/solutions/automotive/interior-sensing/

Today’s episode features Duncan Southgate, Senior Director, Creative and Media Solutions - Insights Division at Kantar. Duncan has over 25 years brand, communications and media research experience gathered in various European, US and global roles with Millward Brown and Kantar. He is currently responsible for growing the company’s global creative and media effectiveness business and his core focus is how media context and creative content can best work together.

We talked all about attention: what role expressiveness plays in relation to attention, where emotional engagement comes into play, and even how can brands can “predict” attention and impact in their advertising.

Links of interest:

• More about Kantar: https://www.kantar.com/campaigns/creative-effective
• Duncan’s LinkedIn bio: https://www.linkedin.com/in/dsouthgate/
• Affectiva facial coding AI: https://go.affectiva.com/affdex-for-market-research
• Mitre10 ad: https://www.youtube.com/watch?v=oJN4H5CTbCM

Today’s episode features the Founder & CEO of iMotions, and member of the Executive Management team in Smart Eye Group, Peter Hartzbech. Peter is an entrepreneur who is driven by using technology to make the world a better place. His company, iMotions, is a fully-integrated, hardware-agnostic software platform that allows researchers to use the power of any neuroscience technology, as well as traditional surveys and focus groups, to gain unparalleled insight into what people actual think and feel. Their customers use iMotions for everything from diagnosis of neurological diseases such as Parkinson, Schizophrenia, Autism and Alzheimers to personnel training, UX testing, advertising and military human research.

Peter and I talked about his backstory leading up to the genesis of iMotions, his prior synergies with Affectiva facial expression analysis and eye tracking technology in the Smart Eye group. Listen to learn more.

Links of Interest:

• iMotions: https://imotions.com/biosensor/eye-tracking-screen-based/
• Peter Hartzbech LinkedIn bio: https://www.linkedin.com/in/peter-hartzbech-the-entrepreneurial-gladiator/
• MIT Professor Jared R Curhan's work on Negotiation: https://web.mit.edu/curhan/www/biography.html