We've talked about it a ton on this podcast. Sometimes the best inspiration comes from seeing sponsorships outside of your own sport.

Sometimes, it involves jumping out of your whole sporting event structure.

On this episode, we dive into NASCAR and what we can learn for how the sport and organization activates brand sponsors on race day.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds & Lakers and Nick Lawson, Co-founder of SQWAD.

The price of sports sponsorships have gone up dramatically over the last 10 years. Which makes sense. Sports have never been more popular and viewed.

But what does this mean for the whole ecosystem? And how might smaller teams take advantage of this?

In this episode of The Inches, we dive into conversation around how high prices means a fragmented market, and how your brand or team can navigate it.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Coachella & Stagecoach, 2 concerts that consume the city of Indio in the Coachella Valley. The city almost doubles in size across 2 weekends.

Brands notice...and they put their creative hats on to stand out and activate.

So what can we learn in sponsorships from these activations?

Luckily we have boots on the ground with Rich Franklin, and on this episode of the Inches we dive into what he's noticing around the event and how it can help you rethink your sponsorships.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.