How to be proud of your website
In this episode of The Independent Minds, host Michael Millward speaks with Jonny Ross, digital marketing expert and author of WebProud, about what it really takes for businesses to build a website they can be proud of.
Jonny shares his journey from launching a successful e‑commerce sunglasses business in the dot‑com boom to discovering the hard way how devastating poor SEO can be—and how that experience inspired him to help businesses understand “what this Google game is all about.”
Together, Michael and Jonny explore why most business owners aren’t proud of their websites, how websites often fail to reflect the true personality and capability of a business, and why “it’s your shop front”—a place where trust, credibility and human connection must shine through.
Jonny breaks down the five‑step WebProud roadmap, including:
- Website health checks
- Building trust signals
- Attracting the right visitors
- Converting traffic into leads
- Maintaining a fresh, authentic web presence
Packed with practical, bite‑sized actions, real‑world examples, and insights into SEO, personal branding, content strategy, and digital trust-building, this episode is essential listening for entrepreneurs, marketers, and anyone wanting to improve their website performance, conversion rates, and online credibility.
Whether your website is slow, outdated, overloaded with stock images, or simply not converting, this conversation will help you rethink your digital presence and start creating a WebProud site that truly represents your business.
Discover more about Jonny Ross, and Michael at Abeceder.co.uk
Audience Offers – listings include links that may create a small commission for The Independent Minds
The Independent Minds is made on Zencastr, because Zencastr really does make creating content so easy.
With discounted membership of the Ultimate Travel Club, you travel anywhere at trade prices.
Fit For Work We recommend The 39-health marker Annual Health Test from York Test. Visit York Testand use this discount code MIND25.
Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.
Being a Guest
We recommend the podcasting guest training programmes from Work Place Learning Centre.
Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.
We appreciate every like, download, and subscriber.
Thank you for listening.
Keywords
web presence, website conversion, SEO mistakes, digital marketing, Jonny Ross, WebProud, Fleek Marketing, website trust signals, online credibility, business website improvement, website health check, personal branding, content strategy, digital marketing tips, entrepreneur marketing, website optimisation, Leeds digital marketingx