Perhaps a better way to move from Thought to Thing?
In this episode of The Independent Minds, host Michael Millward sits down with entrepreneur and author David Carson to explore a counterintuitive idea: sometimes the smartest way to solve a problem is to think dumb.
Drawing on examples from history like Ignaz-Semmelweis, innovative businesses and his own career building design‑led media businesses — and from the mental models behind his book Dummify: How Ridiculous Thinking Can Solve Big Problems — David explains why unconventional, naïve, even “ridiculous” ideas often outperform the polished, over‑engineered ones. As he puts it: “The things that felt silly or counterintuitive tended to be the things that worked more often than not.”
Together, Michael and David unpack why workplaces suppress these ideas, how fear and conditioning make people hide their curiosity, and what leaders can do to build cultures where “dumb thinking” becomes a powerful creative tool. From Airbnb’s air mattress origins to the accidental invention of the chocolate chip cookie, the conversation shows how breakthroughs often come from mistakes, missteps, and moments most people would dismiss.
This episode is for anyone interested in innovation, organisational culture, or simply rethinking how ideas become reality. As Michael notes, “We won’t be telling you what to think, but we are hoping to make you think.”
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