The Instagram Coach Problem

I'm back after a week off — and I'm starting with the London weekend: my longest run to date (18.5km along the Thames at half five in the morning, first time ever running topless — and a painful lesson in nipple chafing), followed by a full-day strength seminar. Honest reflections on that too, including why I say don't meet your idols — and how the day actually gave me more confidence in my own coaching.

Then the main event: the Instagram coach problem. The fitness side of Instagram is full of incredible physiques — but a great physique doesn't make a great coach. In this episode I break down why you'll never get someone's results by buying their program, what those physiques actually take to build (genetics, years of training, and in plenty of cases, steroids), and why your training program has to reflect the time YOU actually have — not the life of someone who's paid to train.

In this episode:

• The London run, the seminar, and a manic week that meant no upload
• Why buying an influencer's program won't give you their physique
• Training two hours a week? Why a full-body split beats cherry-picking a 5-day program
• The fastest way to spot a decent coach: do they post about themselves, or their clients?
• Why the parent training twice a week around a full-time job is more inspiring than any shredded influencer

My one-to-one slots are currently full, but online coaching is open. DM me BUILD on Instagram @fittonofficial, or head to fitt-on.co.uk for the £50 Kickstart Session — consultation, nutritional breakdown, and everything you need to get started.

Build. Believe. Become.

ABOUT YOUR HOST Alan Fitton is a Personal Trainer, Nutritional Coach, Life Coach and Online Coach who lost 7 stone himself. HE gives real talk on fat loss, training and mindset on how to begin your Build, Believe, Become journey.

SUPPORT BREAST CANCER NOW This episode mentions Sally's incredible journey through triple negative breast cancer, her fundraising hike and Alans first Half Marathon for Breast Cancer Now. If you'd like to support the charity visit alans Instagram on @fittonofficial

WORK WITH ALAN 🌐 www.fitt-on.co.uk @fittonofficial 📱 +447739045159 📧 alan@fitt-on.co.uk

LISTEN & FOLLOW 🎙️ Spotify | Apple Podcasts | RSS.com 📱 Instagram: @buildbelievebecomethepodcast 👕 Clothing: @buildbelievebecome