The Head of Instagram does his weekly Ask Me Anything, answering questions like "can I still post memes on Instagram?" and "tips for meme accounts to stay original?". He also talks about the most common traits in successful creators and if Instagram Verification prevents you from having your account suspended.

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The team at Instagram is going to start penalizing aggregators who don't make original content, and just take content from others. Additionally, the team at YouTube is going to stop sending push notifications to subscribers after 1 month of not clicking on them, and will communicate new videos through the YouTube Inbox (the bell!) instead. Also the CEO of Snap, Evan Spiegel, explains what it's like to have Instagram and Meta copy all your ideas.

Links:

Instagram: Everything you need to know about original content (Instagram)

YouTube: Notifications, Generative Instrumentals, Comment Search - Creator Newsflash (YouTube)

Snap: The AI era has made distribution the most important moat | Evan Spiegel (YouTube)

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The Instagram team has improved insights, making it easier to find the data you need to figure out how your content is performing. The Edits team has added some improvements, including the ability to duplicate videos so you can A/B test content without needing to remake it.

Links:

Instagram: Updates to Insights (Instagram)

Edits: Updates to Edits (Instagram)

Instagram: How To Keep Followers Engaged (Instagram)

Wednesday Waffle:

Hear Me Out - A Night of Wild Takes (Instagram)

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