Is Iris Science irresistible? Marissé Masís Solano deals with annoying investors, entrepreneurial hurdles and growing a business all while also treating glaucoma. Learn about eye science, integration with tech/AI and more on this episode of the Irresistible Podcast.

The entrepreneurial path is both challenging and rewarding. Success requires a mix of clear strategies, strong relationships, and emotional resilience.

Joining me is Stephanie Sebag, an executive coach, author, and dedicated board member of Friends of Duvdevan. Since 2018, she’s been helping individuals navigate transitions, secure support for PTSD treatment, and foster meaningful relationships.

Stephanie brings a wealth of knowledge and practical tools to help entrepreneurs overcome the loneliness often felt in their journey. She explains how to effectively prioritize tasks using the Eisenhower Matrix, how to reframe rejection in sales, and the importance of consistent communication with investors and loved ones. Her insights emphasize the power of small wins and strong connections to keep moving forward, even when the road gets tough.

Don’t miss this opportunity to gain strategies that can reshape your entrepreneurial journey. Listen now!

Specifically, this episode highlights the following themes:

• Managing rejection as a natural part of selling and growth
• Strengthening personal and professional relationships amidst entrepreneurial challenges
• Strategies for creating balance and clarity in work-life integration

Links from this episode:

• Get to know more about Stephanie Sebag: https://www.linkedin.com/in/stephanie-sebag
• Follow Stephanie on Instagram: https://www.instagram.com/stephaniesebag
• Order Stephanie’s book, Fully Charged: https://www.amazon.com/Fully-Charged-Charging-Guilt-Free-Unstoppable/dp/1956649727/ref=sr_1_1?crid=3RDCI40XJEI2M&dib=eyJ2IjoiMSJ9.e0H9_KOP1ZrXqA-HdHnZCCSnhEv-iRkt9Z0IhCqTnLaifnjiY5JANtV3dsZZ8GC_jyErS2AOBQULcKtMKHnLbg.JrB1pbhqeq-tahGdYZ2tw7mkk5ox8MPGZjPHg5O3k2Q&dib_tag=se&keywords=fully+charged+stephanie+sebag&qid=1733835721&sprefix=Fully+Charged++ste%2Caps%2C100&sr=8-1

Subscribe to the Podcast:

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• Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-irresistible-

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Growth can be tough to sustain without the right strategies in place. Whether you're a fledgling startup or an established company, understanding how to effectively market and scale is key to success.

In this episode, I’m joined by Zack Dugow, founder and CEO of The COOL Company. Zack has spent over a decade helping brands navigate the complexities of advertising and marketing technology. We break down how startups can optimize their marketing budgets, demystify adtech and martech, and discuss the importance of storytelling in branding. Zack also shares his personal journey, including the challenges he faced

We also explore how companies can scale their efforts once they’ve built a strong foundation. Zack’s candid insights and examples offer a practical guide for startups looking to master marketing and sales without breaking the bank.

Tune in to learn how you can transform your marketing strategy and start building real growth today!

Specifically, this episode highlights the following themes:

• The essentials of adtech and martech for startups
• Practical tips for crafting a budget-friendly marketing strategy
• The role of storytelling in building a strong brand presence

Links from this episode:

• Get to know more about Zack Dugow: https://www.linkedin.com/in/zackarydugow
• Check out Zack’s website: https://www.zackdugow.com
• Follow Zack on Instagram: https://www.instagram.com/zackdugow/?hl=en
• Learn more about The COOL Company: https://cool.co
• Learn more about Irresistible Company: https://www.irresistible-company.com
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Subscribe to the Podcast:

• YouTube:https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w
• Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-irresistible-

Follow us on Social Media:

• Instagram: https://instagram.com/tiepodcast_?utm_source=qr
• Facebook: https://www.facebook.com/profile.php?id=100090429932666
• TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pc
• Twitter: https://twitter.com/TIEPodcast_
• LinkedIn: https://www.linkedin.com/company/the-irresistible-company