This week on LKN w/ Tay, I sat down with Annie, the owner of Mind Block Media, and her perspective on social media and marketing is one every small business owner needs to hear.

After 10 years in corporate marketing, Annie took everything she learned and brought those same high-level strategies to small businesses, helping them show up with intention, clarity, and results.

From social media management to full campaigns, her approach is thoughtful, strategic, and built to actually move the needle. And she shared something new on this episode first, the Deep Dive Data Club, which is going to be such a game changer.

If you’ve ever felt overwhelmed by social media or unsure what’s actually working, this conversation is for you.

Tune in to hear her story, her approach, and what’s coming next, you’re going to take so much away from this one.

This week on LKN w/ Tay, I sat down with Elizabeth, the heart behind Nina’s Boutique and her story is just as beautiful as the space she’s created.

What started as inspiration from her father’s haberdashery has turned into something so special right here in Lake Norman… a place where style meets connection, confidence, and community.

From thoughtfully curated pieces (XS–3X) to a space that truly feels like home, Nina’s is so much more than a boutique, it’s an experience. And hearing how deeply Elizabeth pours into this community makes you love it even more.

If you’ve ever stepped into Nina’s, you know… and if you haven’t yet, this is your sign.

Tune in to hear her story, what inspired it all, and the impact she’s making locally, you’re going to love this one.

In this episode of LKNwithTay, we’re kicking off our Community Builder Spotlight series with a true Lake Norman native — Cayce Blackley of @livinginlakenorman.

Born and raised right here in LKN and now a Mooresville resident, Cayce has built a trusted local platform sharing daily events, business features, and all the hidden gems around the lake. Whether she’s sipping a seasonal latte at a local coffee shop, enjoying a glass of cab at a wine bar, or checking out the latest hot spot restaurant (especially if there’s an event involved), Cayce is always in the know.

Beyond Instagram, she’s a full-time higher education professional who loves spending time with her husband and rescue dog, working out, gardening, and tending to her pet chickens.

We’re talking about building community, supporting local, balancing a full-time career with a passion project, and what it really means to be “Lake Norman grown.”

Be sure to follow @livinginlakenorman to stay up to date on daily happenings around LKN.