The Last Click Problem in Marketing

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The Last Click Problem in Marketing

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Last click attribution still dominates digital spend, but it systematically undervalues the awareness and consideration stages of the customer journey. In this episode, we break down why relying solely on the final touchpoint distorts marketing ROI, using a specific case study from a mid-sized e-commerce brand that saw its customer acquisition costs spike after shifting budget away from upper-funnel content. Lucas and Luna explore how multi-touch attribution models like time-decay and position-based provide a more accurate picture of campaign performance, helping marketers allocate budget to channels that actually drive long-term growth rather than just closing deals. #MarketingAnalytics #AttributionModeling #DigitalMarketing #CustomerJourney #LastClickProblem #MultiTouchAttribution #MarketingROI #DataDrivenDecisions #BrandAwareness #ConversionOptimization #MarketingStrategy #FexingoBusiness #BusinessPodcast #GrowthMarketing #PerformanceMarketing #MarketingMetrics #LucasAndLuna #Episode215 Keep every episode free: buymeacoffee.com/fexingo

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