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The Latina Playbook

The Latina Playbook

Written by: Monica Salazar-Jimenez
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About this listen

This podcast celebrates Latinas in sports — on the field, behind the scenes, and everywhere in between. From professional athletes and collegiate competitors to sports journalists, broadcasters, content creators, executives, and entrepreneurs, we amplify the voices of women shaping the future of the sports industry.

Latinas have always been part of the game. Yet representation in athletics, sports media, and sports business still has room to grow. Each episode blends culture, career conversations, and real, unfiltered stories from women breaking barriers across professional sports, college athletics, sports marketing, media production, and leadership roles.

We dive into athlete journeys, career pivots, mentorship, personal branding, networking in competitive spaces, and navigating identity as a Latina in predominantly male industries. Whether it’s discussing life as a first-generation professional, balancing cultura and ambition, building confidence in sports broadcasting, or launching a career in sports marketing, these conversations highlight the pathways that often go unseen.

This is a space for women in sports who are ambitious, driven, and redefining leadership. We talk about breaking into sports media, building a career in sports communications, negotiating salaries, overcoming imposter syndrome, and creating community in rooms where we are often underrepresented.

If you’re an aspiring athlete, sports journalist, sports marketer, executive, or creative professional, this podcast offers insight, inspiration, and actionable advice. If you’re passionate about diversity in sports, women in athletics, Latina leadership, and representation in sports media, you’ll find stories here that reflect your experience.

We believe sports are more than competition — they are culture, storytelling, identity, and opportunity. And Latinas deserve to see themselves in every arena: on the court, on the sidelines, in the front office, in the newsroom, and in ownership conversations.

Through honest dialogue, career insight, and community-centered storytelling, this podcast reminds listeners that their voice matters, their ambition is valid, and their presence in sports is necessary.

Because Latinas don’t just belong in the stands.

We belong in the playbook.

Monica Salazar-Jimenez 2026
Politics & Government
Episodes
  • A Journey into the Sports Industry w/ Vianca Fuster
    Apr 22 2026

    In this episode we talk to Video Producer for the Milwaukee Bucks, Vianca Fuster. She talks about her journey throughout college, into the film industry, and making her own documentary for her break into the sports industry.

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    27 mins
  • Building a Community w/ Jennifer Yepez Part 2
    Apr 22 2026

    This is an interview with the co-founder of WEAREDRAFTECO we touch on the start of the company, building community, being a mom, and how identity affects the workplace.

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    9 mins
  • Building a Community w/ Jennifer Yepez Blundell
    Apr 22 2026

    This is an interview with the co-founder of WEAREDRAFTECO we touch on the start of the company, building community, being a mom, and how identity affects the workplace.

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    26 mins
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