Janelle Page is a marketing and business growth strategist who helps creators and brands scale revenue through effective positioning, storytelling, and launch strategy. As an entrepreneur, she has founded and led multiple successful ventures, consulted for hundreds of companies across Amazon and e-commerce, and created high-impact courses and coaching programs. Additionally, Janelle is the Owner of Pagination Company, a Utah-based administrative and management services firm, and is widely recognized for her expertise in branding, digital strategy, and online business growth.

Building a standout brand in a crowded market takes more than a great product — it requires clarity, connection, and resilience. For entrepreneurs and Amazon sellers ready to elevate their brands, earn audience trust, and scale with confidence, the real question becomes: how do you craft a powerful story, sharpen product-market fit, and unlock sustainable growth, especially through moments of change and challenge?

Marketing and brand strategist Janelle Page, an expert in e-commerce launches, personal branding, and monetization, explains how resilience, storytelling, and audience-first thinking unlock growth. Janelle shares how preselling products, leveraging creators' audiences, and focusing on transformation — not just features — reduce risk and improve launches. She emphasizes building demand off-platform, using Amazon as a capture channel, and crafting premium positioning through clear niche targeting and authentic personal branding.

In this episode of The Launch Lab, Colin Raja interviews Janelle Page, a seasoned marketing and business growth strategist, about building resilient, premium brands in e-commerce. Janelle discusses overcoming adversity, creating million-dollar launches with creators, using storytelling to drive demand, navigating shiny object syndrome, and why personal branding is essential for long-term success.

Rafay is a TikTok marketing specialist at Uptik, a mentorship program that helps brands harness TikTok traffic to drive sales. With nine years of e-commerce experience, he has helped launch over 80 brands on TikTok Shop, consistently taking them from zero to over $500,000 per month in revenue, and has played a pivotal role in leveraging social commerce strategies to generate millions in sales across various niches. Rafay is recognized for his expertise in influencer and affiliate marketing, paid ads, short-form content, and pioneering hybrid approaches that bridge TikTok and Amazon for maximum impact.

Launching a brand on TikTok Shop sounds promising, but for many e-commerce founders, it quickly turns into a costly and frustrating experience. With no search intent to rely on, brands are left confused about how to drive demand, track progress, or get their product in front of the right audience. How do you build momentum, avoid failure, and get results on TikTok Shop?

TikTok growth strategist and e-commerce expert Rafay shares the three-part framework he leverages to take brands from zero to $500k per month. Rafay emphasizes the importance of selecting demonstrable products, building early traction through shoppable videos, and reaching product-content-market fit before investing in paid ads. He also breaks down how to find and activate quality creators, what KPIs to watch in the first 30 days, and how to make TikTok work alongside Amazon for sustainable, hybrid brand growth.

In this episode of The Launch Lab, Colin Raja interviews Rafay, TikTok marketing strategist and e-commerce mentor at The Uptik, about launching and scaling brands through TikTok Shop. Rafay shares how video-first discovery is reshaping e-commerce and why brands must adapt. He also talks about using AI-generated content, leveraging TikTok SEO, and common mistakes to avoid during product launches.

Colin Raja is a seasoned Amazon Growth Consultant at The Launch Lab, where he helps brands scale their e-commerce businesses. A product launch expert and entrepreneur, Colin has successfully built multiple seven-figure brands on Amazon. With a background in data analysis and software development, he leverages backend SEO strategies to optimize product rankings and maximize sales. Colin is also the host of The Launch Lab Podcast, where he shares data-driven strategies, revealing his secrets to explosive product growth.

Many Amazon sellers struggle to generate long-term growth and profitable rankings despite investing heavily in PPC and launch campaigns. Sales may spike temporarily, only to crash due to backend listing issues, poor keyword strategy, or misaligned categories. How can you ensure a stable, scalable product launch that builds momentum rather than burns through budgets?

Colin Raja, an Amazon growth strategist and data-driven e-commerce expert, shares his insights on how to structure winning launches using backend optimization, keyword intent, and conversion-driven metrics. Colin recommends focusing on backend attributes like browse nodes, product types, and geo-data to prevent keyword de-indexing and sales drops. He also explains how a phased approach to launches, with deep tracking of over 350 data points, helps identify quick wins and failures early. Colin emphasizes that success lies in launching keywords — not just products — and using both Amazon and external traffic sources like TikTok when appropriate.

In this episode of The Launch Lab, Chad Franzen of Rise25 interviews Colin Raja, Amazon Growth Consultant at The Launch Lab, about building scalable and sustainable Amazon brands through data and backend alignment. Colin discusses how to identify high-intent keywords, when to use external traffic sources like TikTok, and why most PPC-only launches fall flat. He also demystifies product testing phases, Amazon algorithm changes, and how to recover from a sales drop.