Janelle Page is a marketing and business growth strategist who helps creators and brands scale revenue through effective positioning, storytelling, and launch strategy. As an entrepreneur, she has founded and led multiple successful ventures, consulted for hundreds of companies across Amazon and e-commerce, and created high-impact courses and coaching programs. Additionally, Janelle is the Owner of Pagination Company, a Utah-based administrative and management services firm, and is widely recognized for her expertise in branding, digital strategy, and online business growth.

Building a standout brand in a crowded market takes more than a great product — it requires clarity, connection, and resilience. For entrepreneurs and Amazon sellers ready to elevate their brands, earn audience trust, and scale with confidence, the real question becomes: how do you craft a powerful story, sharpen product-market fit, and unlock sustainable growth, especially through moments of change and challenge?

Marketing and brand strategist Janelle Page, an expert in e-commerce launches, personal branding, and monetization, explains how resilience, storytelling, and audience-first thinking unlock growth. Janelle shares how preselling products, leveraging creators' audiences, and focusing on transformation — not just features — reduce risk and improve launches. She emphasizes building demand off-platform, using Amazon as a capture channel, and crafting premium positioning through clear niche targeting and authentic personal branding.

In this episode of The Launch Lab, Colin Raja interviews Janelle Page, a seasoned marketing and business growth strategist, about building resilient, premium brands in e-commerce. Janelle discusses overcoming adversity, creating million-dollar launches with creators, using storytelling to drive demand, navigating shiny object syndrome, and why personal branding is essential for long-term success.

Rafay is a TikTok marketing specialist at Uptik, a mentorship program that helps brands harness TikTok traffic to drive sales. With nine years of e-commerce experience, he has helped launch over 80 brands on TikTok Shop, consistently taking them from zero to over $500,000 per month in revenue, and has played a pivotal role in leveraging social commerce strategies to generate millions in sales across various niches. Rafay is recognized for his expertise in influencer and affiliate marketing, paid ads, short-form content, and pioneering hybrid approaches that bridge TikTok and Amazon for maximum impact.

Launching a brand on TikTok Shop sounds promising, but for many e-commerce founders, it quickly turns into a costly and frustrating experience. With no search intent to rely on, brands are left confused about how to drive demand, track progress, or get their product in front of the right audience. How do you build momentum, avoid failure, and get results on TikTok Shop?

TikTok growth strategist and e-commerce expert Rafay shares the three-part framework he leverages to take brands from zero to $500k per month. Rafay emphasizes the importance of selecting demonstrable products, building early traction through shoppable videos, and reaching product-content-market fit before investing in paid ads. He also breaks down how to find and activate quality creators, what KPIs to watch in the first 30 days, and how to make TikTok work alongside Amazon for sustainable, hybrid brand growth.

In this episode of The Launch Lab, Colin Raja interviews Rafay, TikTok marketing strategist and e-commerce mentor at The Uptik, about launching and scaling brands through TikTok Shop. Rafay shares how video-first discovery is reshaping e-commerce and why brands must adapt. He also talks about using AI-generated content, leveraging TikTok SEO, and common mistakes to avoid during product launches.

Colin Raja is a seasoned Amazon Growth Consultant at The Launch Lab, where he helps brands scale their e-commerce businesses. A product launch expert and entrepreneur, Colin has successfully built multiple seven-figure brands on Amazon. With a background in data analysis and software development, he leverages backend SEO strategies to optimize product rankings and maximize sales. Colin is also the host of The Launch Lab Podcast, where he shares data-driven strategies, revealing his secrets to explosive product growth.

Many Amazon sellers struggle to generate long-term growth and profitable rankings despite investing heavily in PPC and launch campaigns. Sales may spike temporarily, only to crash due to backend listing issues, poor keyword strategy, or misaligned categories. How can you ensure a stable, scalable product launch that builds momentum rather than burns through budgets?

Colin Raja, an Amazon growth strategist and data-driven e-commerce expert, shares his insights on how to structure winning launches using backend optimization, keyword intent, and conversion-driven metrics. Colin recommends focusing on backend attributes like browse nodes, product types, and geo-data to prevent keyword de-indexing and sales drops. He also explains how a phased approach to launches, with deep tracking of over 350 data points, helps identify quick wins and failures early. Colin emphasizes that success lies in launching keywords — not just products — and using both Amazon and external traffic sources like TikTok when appropriate.

In this episode of The Launch Lab, Chad Franzen of Rise25 interviews Colin Raja, Amazon Growth Consultant at The Launch Lab, about building scalable and sustainable Amazon brands through data and backend alignment. Colin discusses how to identify high-intent keywords, when to use external traffic sources like TikTok, and why most PPC-only launches fall flat. He also demystifies product testing phases, Amazon algorithm changes, and how to recover from a sales drop.

Colin Raja is a seasoned Amazon Growth Consultant at The Launch Lab, where he helps brands scale their e-commerce businesses. A product launch expert and entrepreneur, Colin has successfully built multiple seven-figure brands on Amazon. With a background in data analysis and software development, he leverages backend SEO strategies to optimize product rankings and maximize sales. Colin is also the host of The Launch Lab Podcast, where he shares data-driven strategies, revealing his secrets to explosive product growth.

Many high-achieving individuals find themselves chasing future goals without ever feeling truly fulfilled. They hit external milestones — wealth, success, and relationships — yet remain disconnected from themselves, trapped in cycles of burnout, depression, and emotional isolation. What happens when striving for more no longer brings meaning, and the inner void becomes too loud to ignore?

Colin Raja, e-commerce entrepreneur and transformation coach, shares his journey through emotional crisis, spiritual exploration, and self-reclamation. Colin details how he overcame a life of "zombie living" by focusing on internal and external fulfillment, the value of setting clear boundaries in relationships, shifting away from the "nice guy" mentality, and seeking genuine connections built on honesty and respect. He explains how creating physical and emotional boundaries, staying grounded in the present moment, and shifting from performance-driven living to purpose-led existence changed his life. According to Colin, overcoming social anxiety hinges on actionable methods like exposure challenges — such as talking to 30 strangers a day — to rebuild authentic confidence.

In this episode of The Launch Lab, Chad Franzen of Rise25 interviews Colin Raja, Amazon Growth Consultant at The Launch Lab, about breaking free from internal pain and rediscovering meaning after personal and professional collapse. Colin shares how spiritual healing, emotional honesty, and consistent self-work helped him reclaim his sense of self. He also discusses overcoming introversion, setting clear boundaries, and redefining success from the inside out.

Rolando Rosas is the Founder of Global Teck Worldwide, which offers business and office technology for seamless customer communications. He leads his team to provide insights on e-commerce trends, digital marketplace strategies, and client success metrics. Rolando is also the Founder of CircuitLoops, which uses AI to match businesses to the lowest-priced internet service provider. As an entrepreneur, he has founded three startups and hosts the What The Teck? podcast.

Building a successful business sounds glamorous online, but the reality is often far more complex. Many entrepreneurs face burnout, financial uncertainty, and the constant pressure of keeping up with competition while trying to scale. How can business owners balance growth, cash flow, and personal resilience in a rapidly changing marketplace?

Rolando Rosas, an experienced e-commerce entrepreneur, shares his journey from humble beginnings to navigating complex business challenges. He emphasizes the importance of self-awareness, consistency, and understanding personal seasons to maintain long-term motivation. Outlining his data-driven approach to Amazon product launches, Rolando illustrates how he leverages AI tools to analyze customer profiles, optimize listings, and accelerate sales velocity. He also highlights the critical role of managing inventory and cash flow, stressing that mastering these "boring" fundamentals is essential to sustainable growth. Relationships, both personal and professional, have been pivotal for Rolando, providing support, mentorship, and business opportunities throughout his journey.

In this episode of The Launch Lab, Colin Raja interviews Rolando Rosas, Founder of Global Teck Worldwide, on overcoming business setbacks and scaling e-commerce brands. Rolando discusses AI-powered product launches, navigating cash flow crises, and the power of relationships. He also delves into childhood influences on entrepreneurial mindset, inventory management, and future trends in AI for Amazon sellers.

Leo Sgovio is a digital marketing innovator and serial entrepreneur with over 16 years of experience in e-commerce and SEO. He is the Founder of Spliced, a platform that helps Amazon sellers scale through affiliate and influencer marketing across multiple channels. Before founding Spliced, Leo launched Convomat, an automation tool for Amazon promotions, and served as Head of Innovation at Viral Launch. Known for his deep expertise in Amazon's A9 algorithm and ranking strategies, Leo is a sought-after speaker at global e-commerce conferences.

Cracking the Amazon marketplace can feel like a moving target — what worked yesterday might tank your ranking today. With evolving algorithms, rising competition, and the integration of AI tools, many sellers struggle to launch effectively, scale profitably, or even stay visible. So, how can today's brands build long-term momentum while keeping up with constant change?

Leo Sgovio, an Amazon SEO expert and founder of Spliced, shares a data-driven and future-forward approach to solving these challenges. Leo emphasizes the importance of external traffic, particularly through TikTok and Google Ads, and how semantic SEO and sales velocity at the keyword level are now essential for ranking success. He outlines the transition from basic keyword tactics to holistic semantic strategies and AI-enhanced listing optimization, offering practical tips like leveraging affiliate marketing for product launches and monitoring engagement signals over time to maintain growth.

In this episode of The Launch Lab, Colin Raja interviews Leo Sgovio, Founder of Spliced, about staying competitive in the ever-changing Amazon landscape. Leo discusses ranking strategies in the age of AI, the importance of early sales momentum, and the power of TikTok-fueled virality. He also dives into semantic SEO, the role of tools like Rufus and Cosmo, and how affiliate networks can supercharge product launches.

Matt Kostan is the CEO and Co-founder of ProductPinion, a platform that empowers Amazon sellers to optimize their listings through real shopper feedback and A/B testing. With over a decade of experience in e-commerce, he has built and scaled multiple seven-figure brands across Amazon, Kickstarter, and other retail channels. Matt is a sought-after speaker at global conferences, known for his data-driven strategies that help brands convert insights into sales. His work has been featured in Forbes, Business Insider, and Entrepreneur.

Many brands face the challenge of launching successful products on Amazon due to unclear branding, weak product differentiation, and a lack of reliable feedback. The marketplace is crowded, competition is fierce, and data is often underutilized. How can sellers overcome analysis paralysis, test product concepts effectively, and build products that sell?

Matt Kostan, a seasoned e-commerce entrepreneur and expert in product validation, shares how embracing a test-and-learn mindset helped him transition from generic product selling to building sustainable brands.. Matt emphasizes the power of data-driven decision-making, including why consistent testing of product images, packaging, and messaging is essential. He also shares how early experiments with Groupon and Kickstarter gave him a foundation for iterating quickly and learning directly from real customers. His advice? Don't wait for perfection — launch fast, gather feedback, and use that data to refine continuously.

In this episode of The Launch Lab, Colin Raja interviews Matt Kostan, CEO and Co-founder of ProductPinion, about how to win on Amazon through data and experimentation. Matt discusses building DTC brands, overcoming fear of failure, and testing everything from branding to packaging. He also dives into the value of networking, product development insights, and why pattern interruption can make or break your Amazon listing.

Colin Raja is a seasoned Amazon Growth Consultant at The Launch Lab, where he helps brands scale their e-commerce businesses. A product launch expert and entrepreneur, Colin has successfully built multiple seven-figure brands on Amazon. With a background in data analysis and software development, he leverages backend SEO strategies to optimize product rankings and maximize sales. Colin is also the host of The Launch Lab Podcast, where he shares data-driven strategies, revealing his secrets to explosive product growth.

Many Amazon sellers struggle to convert paid traffic into lasting rankings, often spending thousands on PPC without seeing a return. They face backend listing errors, missed keyword opportunities, and lack a clear diagnostic process to understand why their products stall. How can sellers fix these hidden problems and create listings that consistently climb Amazon's search results?

Colin Raja, an Amazon SEO expert and product launch strategist, shares his proven framework for uncovering and correcting the root causes of poor sales performance. Colin explains the importance of backend optimization — including alignment of product type, item type, and refinements — as foundational to ranking success. He emphasizes using a 350-point monitoring system to catch small listing issues before they cause major revenue loss, and offers specific insights on the difference between browse and purchase keywords. Colin also outlines proven digital for various stages of launch, from product validation to ongoing PPC maintenance.

In this episode of The Launch Lab, Dr. Jeremy Weisz of Rise25 interviews Colin Raja, Amazon Growth Consultant at The Launch Lab, about scaling brands with backend optimization. Colin explains how a water bottle brand grew from $50K to $500K/month, and shares insights on backend diagnostics, ranking strategies, and PPC missteps. He also delves into keyword intent, tool stacks, and the importance of data over emotion.