I’d like to share a dead simple and barbarically “low-tech” research system with you that can cut the time it takes you to write a sales promo in half...and double your productivity in the process!

I learned it from the great Elizabeth Gilbert, author of the 2006 bestseller Eat, Pray, Love (which was later turned into a movie starring Julia Roberts), which has sold over 12 million copies in over 30 different languages.

But don’t think she’s just some slouch “one-hit wonder” who happened to get lucky one day 15 years ago.

Gilbert has also written nine other bestselling books since then that have netted her a very pretty Sacagawea Dollar!

And with each of these bestsellers, she used the exact same “low-tech” research method that can be used by anyone--even newly literate toddlers and senior citizens who have never used a computer in their lives--to bang out successful ads, sales letters, web pages, social media posts, and jackpot marketing copy of any kind!
 
In this video, you'll discover this “easy-as-pie” research system that can help you write higher converting sales/fundraising copy in half the time and boost your sales and donations!

===

Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?

Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!

When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!

Subscribe now: https://davidlowenthal.substack.com/

Gary Bencivenga has been called the world’s greatest living copywriter, even by people who could also be called the same!

He’s written some of the most successful ads and sales letters in human history, from the famous “Do you make these mistakes in job interviews?” ad, as well as massive hits like “The Greatest Ham I’ve Ever Tasted!” and many, many more.

But nothing beats the online sales letter he wrote for the Fresh-Pressed Olive Oil Club.

Why?

Because there is a Mt. Everest-sized chunk of marketing and persuasion embedded within this letter, brilliantly combining “infotaining” content and selling completely seamlessly!

And there is no ad or sales letter I’ve ever read that has taken something so seemingly boring and turned it into a “gotta-gotta-gotta have it!” so quickly and effectively for me as this one.

In this episode, you'll discover why I believe this is perhaps one of the best sales letters ever created!

===

Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?

Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!

When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!

Subscribe now: https://davidlowenthal.substack.com/

Perhaps no newspaper in the world is more synonymous with the world “tabloid” than the UK newspaper, The Daily Mail. In fact, I would go so far as to say that “the Mail” INVENTED the tabloid news industry or at least the 20th-century version of it.

If you’re not a devoted reader of the Mail, chances are that you stumbled across many, many of their viral stories that routinely get reposted on internet news aggregators and social media, racking up millions of likes, comments, and shares.

And I think the reason for the paper’s 125-year success was best summed up by one of its writers when she said:

“And despite sneers from the achingly trendy, we have never deviated from championing the underdog, the ordinary David being crushed by the State’s overweening Goliath.

“....News is what somebody, somewhere wants to suppress.”

In this episode, you'll find out why you should leverage your market’s enemies for your own benefit!

===

Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?

Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!

When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!

Subscribe now: https://davidlowenthal.substack.com/