I’d like to share a dead simple and barbarically “low-tech” research system with you that can cut the time it takes you to write a sales promo in half...and double your productivity in the process!

I learned it from the great Elizabeth Gilbert, author of the 2006 bestseller Eat, Pray, Love (which was later turned into a movie starring Julia Roberts), which has sold over 12 million copies in over 30 different languages.

But don’t think she’s just some slouch “one-hit wonder” who happened to get lucky one day 15 years ago.

Gilbert has also written nine other bestselling books since then that have netted her a very pretty Sacagawea Dollar!

And with each of these bestsellers, she used the exact same “low-tech” research method that can be used by anyone--even newly literate toddlers and senior citizens who have never used a computer in their lives--to bang out successful ads, sales letters, web pages, social media posts, and jackpot marketing copy of any kind!
 
In this video, you'll discover this “easy-as-pie” research system that can help you write higher converting sales/fundraising copy in half the time and boost your sales and donations!

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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?

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When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!

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Gary Bencivenga has been called the world’s greatest living copywriter, even by people who could also be called the same!

He’s written some of the most successful ads and sales letters in human history, from the famous “Do you make these mistakes in job interviews?” ad, as well as massive hits like “The Greatest Ham I’ve Ever Tasted!” and many, many more.

But nothing beats the online sales letter he wrote for the Fresh-Pressed Olive Oil Club.

Why?

Because there is a Mt. Everest-sized chunk of marketing and persuasion embedded within this letter, brilliantly combining “infotaining” content and selling completely seamlessly!

And there is no ad or sales letter I’ve ever read that has taken something so seemingly boring and turned it into a “gotta-gotta-gotta have it!” so quickly and effectively for me as this one.

In this episode, you'll discover why I believe this is perhaps one of the best sales letters ever created!

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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?

Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!

When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!

Subscribe now: https://davidlowenthal.substack.com/

Perhaps no newspaper in the world is more synonymous with the world “tabloid” than the UK newspaper, The Daily Mail. In fact, I would go so far as to say that “the Mail” INVENTED the tabloid news industry or at least the 20th-century version of it.

If you’re not a devoted reader of the Mail, chances are that you stumbled across many, many of their viral stories that routinely get reposted on internet news aggregators and social media, racking up millions of likes, comments, and shares.

And I think the reason for the paper’s 125-year success was best summed up by one of its writers when she said:

“And despite sneers from the achingly trendy, we have never deviated from championing the underdog, the ordinary David being crushed by the State’s overweening Goliath.

“....News is what somebody, somewhere wants to suppress.”

In this episode, you'll find out why you should leverage your market’s enemies for your own benefit!

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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?

Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!

When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!

Subscribe now: https://davidlowenthal.substack.com/

"I wouldn't be friends with somebody who watched my show!"

That’s what Jerry Springer--America’s most raunchy daytime network TV host--said in response to a friend of his who adamantly declared she hated his show.

But know that his first show bombed and was more boring than listening to Hillary Clinton talking about the technological intricacies of mass email deletion?

It’s true!

Springer only became the infamous and insanely popular host after he adopted an all-too-often-overlooked direct response marketing principle that took him from the ratings swamp...all the way to the ratings stars!

This principle is so common sense and is so effective at creating profitable success that it’s a real noggin-scratcher why so many direct response copywriters and entrepreneurs miss it.

In this episode,  you'll discover the Springer example of just how successful you can be when you start applying this obvious principle to your business or nonprofit!

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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?

Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!

When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!

Subscribe now: https://davidlowenthal.substack.com/

It’s hard to believe now but the United States of America––the only country to put the words “life, liberty, and the pursuit of happiness” as its founding slogan––actually managed to get a constitutional amendment passed that banned alcohol for close to 15 years from 1919 to 1933.

The decision took millions of Americans by surprise. But for one group, it was the culmination of a political plan that was three decades in the making.

The Anti-Saloon League (ASL) was created in 1893 with the mission of banning the selling and drinking of alcohol nationwide. And while it wasn’t the first activist organization to call for national prohibition, its founder, Reverend Howard Hyde Russell, discovered that the reason why the movement had failed was because no organization was solely dedicated to the cause by itself.

The ASL started its own publishing company in 1909 next to its headquarters in Westerville, Ohio that would soon produce so much marketing material that it would make the League into a media empire (they produced and mailed over 40 tons of promotional materials PER MONTH, which made Westerville the smallest town to have a first-class post office in the country).

The league’s campaign literature ranged from cartoons and newspapers, to anti-alcohol encyclopedias, fliers, print advertisements, and even stories and songs celebrating sobriety!

Here are the 3 irresistible marketing principles that ran through all the League’s messaging always had three key persuasion principles that changed America (for the worse), and can be used in any industry selling any product, service, cause, or whatever.

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Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!

When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!

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One of the greatest consumer psychology books you could ever read is Robert Cialdini’s Influence: The Psychology of Persuasion. If you’ve never read the book (and you SHOULD read it), it’s about how “compliance practitioners” (Cialdini’s term for people whose job it is to persuade people) like salespeople, advertisers, negotiators, lawyers, politicians, tabloid journalists, etc. use certain rhetorical “weapons of influence” to “produce a distinct kind of automatic, mindless compliance from people...without thinking first.”

While Cialdini talks about several of these persuasive “weapons,” the one I want to talk about here with you is the one he calls “the friendly thief,” which simply means that we are much more likely to buy from somebody we already know and like.

It seems like a self-evident point to say now in the age of the internet, social media, algorithms, affiliate marketing, mass targeted content/advertising, that “liking” has become the universally-known currency of the modern 21st-century economy.

But the cracking of the “liking code” happened long before the internet, way back in the 1940s and 50s with the invention of the “party selling plan.”

Here’s the story.

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If you’re a direct response marketing copywriter or entrepreneur who writes their own sales copy and wants to learn how to write better copies that maximize your sales and income, you should study the Admiral Byrd expedition letter.

No less an authority than Gary Halbert—one of the top direct response copywriters in world history—decreed that it is one of the nine exclusive ads he recommends studying to boost your copywriting skills.

Why?

Because even though it’s a donation letter (rather than a commercial sales letter), it does a better job “selling” its prospect than the vast majority of sales letters from for-profit companies do today!

In this podcast episode, you'll discover why and how you write this same excitement into your fundraising and sales letter!

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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?

Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!

When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!

Subscribe now: https://davidlowenthal.substack.com/

Here’s the story:

Back in the 1920s and 30s, most American homes were heated with coal-fire furnaces because it was the cheapest and most efficient option.

However, one particularly nasty side effect of the coal furnaces was that the soot that burned off from coal would stick to the wallpapers of people’s houses, staining it and leaving behind an ugly black residue.

At the time, the best way to clean it off was with a manufactured piece of clay that you could rub on the wallpaper to remove all the coal stains. And because so many homes in those days had coal furnaces, it was quite a profitable product to sell. 

But, by the end of World War II, coal-fired furnaces were increasingly being replaced by clean-burning oil and gas furnaces that left no residue behind. And sales of wallpaper cleaner were further crippled by the invention of vinyl wallpaper, which only needed a quick rub with soap and water to be cleaned.

This endangered hundreds of businesses who made and sold the old wallpaper cleaner––businesses like the one owned by Cleo and Noah McVicker.

The McVicker brothers owned a soap company that made wallpaper cleaning products that they sold to grocery stores but ran into financial trouble when the orders stopped coming.

The result was the invention (or reinvention, more specifically) of the kids sculpting toy called Play Doh, which is a real life example of what Eugene Schwartz--the world’s greatest copywriter--called a “5th Stage” product--by far the toughest kind of product to sell.

In this episode, you'll discover the secret of how to sell the toughest type of product, service, candidate, and social/political cause there is!

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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?

Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!

When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!

Subscribe now: https://davidlowenthal.substack.com/