In Season 2, Episode 2 of The Margeteers Podcast, Margaret Bouse and Margaret Sherer explore the long-standing tension between sales and marketing—and how to move beyond it.

While both functions ultimately drive revenue, they are often structured, measured, and incentivized in ways that create friction rather than collaboration. This episode unpacks where that disconnect comes from and how organizations can build stronger alignment across teams.

Drawing on experience in startups and B2B environments, Margaret and Marg discuss:

• The evolution (and limitations) of MQL and SQL frameworks
• Why quality matters more than volume in lead generation
• The importance of shared definitions and feedback loops
• Attribution challenges across long and complex sales cycles
• Cultural differences between sales and marketing teams
• How leadership mindset shapes collaboration and performance

They also share differing perspectives on whether marketing should operate as a service organization—and what that means for strategy, autonomy, and results.

This episode is ideal for leaders and teams looking to create a more cohesive, collaborative approach to growth.

Your Hosts:

👉 Margaret Bouse ➜ https://www.linkedin.com/in/margaretbouse/

👉 Margaret Sherer ➜ https://www.linkedin.com/in/margaretsherer/

Podcast Producer:

👉 Jesse Walsh ➜ http://www.linkedin.com/in/jesse-walsh

📣 Please Subscribe and Share!

💥 Enjoying The Margeteers?

Don’t forget to subscribe to our channel and follow the podcast wherever you listen. Join us for deep dives, candid takes, and expert insights on creative operations, strategy, and what’s next in marketing.

⚡ Visit us at https://www.themargeteers.com to find us everywhere you listen to your favorite podcasts.

🎙️ Buzzsprout ➜ https://themargeteers.buzzsprout.com

🎥 YouTube ➜ https://www.youtube.com/@TheMargeteers

▶️ Rumble ➜ https://rumble.com/user/TheMargeteers

👉 Follow us on LinkedIn ➜ https://www.linkedin.com/company/the-margeteers

Season 2 of The Margeteers Podcast begins with a thoughtful conversation about one of marketing’s most challenging responsibilities: budgeting.

Hosts Margaret Bouse and Margaret Sherer unpack how marketing budgets are often built around outdated assumptions—and why flexibility, experimentation, and alignment to business objectives matter more than perfectly forecasted numbers.

Drawing from experience with early-stage companies and complex B2B environments, they discuss how marketers can balance financial accountability with the reality of long sales cycles, evolving channels, and the need to continuously test and learn.

Topics include:

• Treating marketing budgets as guidelines rather than hard limits
• Planning for experimentation and learning as a business objective
• Navigating CFO expectations and financial constraints
• Events vs digital marketing vs long-term nurture strategies
• Building trust across marketing, sales, and finance

This episode is ideal for marketing leaders who want to move beyond “last year plus a little more” budgeting and toward a smarter, more intentional approach to growth.

Your Hosts:

👉 Margaret Bouse ➜ https://www.linkedin.com/in/margaretbouse/

👉 Margaret Sherer ➜ https://www.linkedin.com/in/margaretsherer/

Podcast Producer:

👉 Jesse Walsh ➜ http://www.linkedin.com/in/jesse-walsh

📣 Please Subscribe and Share!

💥 Enjoying The Margeteers?

Don’t forget to subscribe to our channel and follow the podcast wherever you listen. Join us for deep dives, candid takes, and expert insights on creative operations, strategy, and what’s next in marketing.

⚡ Visit us at https://www.themargeteers.com to find us everywhere you listen to your favorite podcasts.

🎙️ Buzzsprout ➜ https://themargeteers.buzzsprout.com

🎥 YouTube ➜ https://www.youtube.com/@TheMargeteers

▶️ Rumble ➜ https://rumble.com/user/TheMargeteers

👉 Follow us on LinkedIn ➜ https://www.linkedin.com/company/the-margeteers

In the final episode of this series for The Margeteers, the Margarets focus on how to avoid wasting marketing budgets, regardless of company size. They explore common pitfalls, from over-collaboration and extended approval processes in large companies to over-investing in the wrong priorities for startups.

They also discuss how to recycle and scale content, the importance of setting realistic expectations for ROI, and how partnerships can help stretch your budget further.

Key Takeaways:

• Small companies often waste money by skipping foundational work or investing in short-lived assets.
• Large companies face risks of time and resource waste due to over-complexity, excessive collaboration, and slow decision-making.
• The value of partnerships and collaborations to maximize reach and impact while sharing costs.
• How to balance subjective feedback with actionable, value-driven changes to creative projects.
• Tips for creating scalable content and leveraging it across multiple platforms to amplify impact.

Visit us at https://www.themargeteers.com to find us everywhere you listen to your favorite podcasts.

Your Hosts:

👉 Margaret Bouse ➜ https://www.linkedin.com/in/margaretbouse/

👉 Margaret Sherer ➜ https://www.linkedin.com/in/margaretsherer/

Podcast Producer:

👉 Jesse Walsh ➜ http://www.linkedin.com/in/jesse-walsh

📣 Please Subscribe and Share!

💥 Enjoying The Margeteers?

Don’t forget to subscribe to our channel and follow the podcast wherever you listen. Join us for deep dives, candid takes, and expert insights on creative operations, strategy, and what’s next in marketing.

⚡ Visit us at https://www.themargeteers.com to find us everywhere you listen to your favorite podcasts.

🎙️ Buzzsprout ➜ https://themargeteers.buzzsprout.com

🎥 YouTube ➜ https://www.youtube.com/@TheMargeteers

▶️ Rumble ➜ https://rumble.com/user/TheMargeteers

👉 Follow us on LinkedIn ➜ https://www.linkedin.com/company/the-margeteers