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The Marketing Factory

The Marketing Factory

Written by: Marissa Candy
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Welcome to The Marketing Factory, where we don’t blend in. I’m Marissa Candy, founder and award-winning marketer, here to help you think differently about marketing and achieve powerful results. For over two decades, I’ve driven business growth through tailored branding, lead generation, SEO, and Google Ads strategies. Join me as I break down custom marketing solutions, social media tactics, and website design tips that turn clarity into action. Ready to build profitable campaigns and grow your business? Let’s get started with The Marketing Factory Podcast.Copyright 2026 Marissa Candy Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • #068 - 10-Minute Audit To Stop Your Business Losing Thousands
    Jan 28 2026

    Get a clear, strategic marketing plan that delivers real results. Book a call:

    https://themarketingfactory.com.au/

    🔗 TAKE ACTION:

    Join Rebel Marketing Club: https://themarketingfactory.com.au/club

    The 10‑Minute Audit That Stops Your Business Bleeding Revenue…because friction kills growth faster than you think.

    ◼️ Why most “sales problems” are actually journey problems

    ◼️ How awareness, consideration, purchase, experience and retention reveal hidden leaks

    ◼️ Why broken funnels cost thousands in lost customers

    ◼️ The role consistency plays in building trust across every touchpoint

    ◼️ How retention strategies turn one‑time buyers into loyal advocates


    Timestamps:

    00:00:00 Introduction

    0:01:26 - Why Customer Journey Audits Matter

    00:02:08 - Stage 1: Awareness

    00:03:36 - Stage 2: Consideration

    00:04:52 - Stage 3: Purchase

    00:06:27 - Stage 4: Experience

    00:07:51 - Stage 5: Retention

    00:09:26 - Conclusion and Next Steps

    00:10:31 - Final Challenge: Share Your Journey



    Follow The Marketing Factory:

    https://www.youtube.com/@themarketingfactoryAUS

    https://www.instagram.com/themarketingfactoryaus/

    https://www.facebook.com/themarketingfactory

    https://www.tiktok.com/@themarketingfactoryaus


    Follow Marissa:

    https://www.instagram.com/mariscandy/

    https://www.linkedin.com/in/marissa-candy/

    DISCLAIMER

    This content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training, and ongoing optimization. Always research tools thoroughly and test them with your team before full implementation. Consult with marketing professionals for strategies tailored to your specific needs.

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    12 mins
  • #067 - The Decline of Subway's Marketing… What Happened?
    Jan 21 2026

    Get a clear, strategic marketing plan that delivers real results. Book a call:

    https://themarketingfactory.com.au/

    🔗 TAKE ACTION:

    Join Rebel Marketing Club: https://themarketingfactory.com.au/club

    The decline of Subway’s marketing…because relevance disappears faster than you think.

    ◼️ Why a once‑iconic brand slowly slipped out of the spotlight

    ◼️ How shifting perception can erode even the strongest positioning

    ◼️ Why consistency matters when a brand starts losing its edge

    ◼️ The role cultural relevance plays in staying front of mind

    ◼️ What every business can learn from Subway’s quiet decline

    Timestamps:

    00:00:00 Introduction

    Follow The Marketing Factory:

    https://www.youtube.com/@themarketingfactoryAUS

    https://www.instagram.com/themarketingfactoryaus/

    https://www.facebook.com/themarketingfactory

    https://www.tiktok.com/@themarketingfactoryaus

    Follow Marissa:

    https://www.instagram.com/mariscandy/

    https://www.linkedin.com/in/marissa-candy/

    DISCLAIMER

    This content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training, and ongoing optimization. Always research tools thoroughly and test them with your team before full implementation. Consult with marketing professionals for strategies tailored to your specific needs.


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    11 mins
  • #066 - This Marketing Strategy Works On Literally Anything
    Jan 14 2026

    Get a clear, strategic marketing plan that delivers real results. Book a call:

    https://themarketingfactory.com.au/

    🔗 TAKE ACTION:

    Join Rebel Marketing Club: https://themarketingfactory.com.au/club

    The marketing strategy that works in every industry…because people buy with emotion first.

    ◼️ Why emotion beats features in every buying decision

    ◼️ How consistency builds trust faster than any tactic

    ◼️ Why reinforcement shapes customer behaviour more than logic

    ◼️ The role personality plays in creating attachment

    ◼️ How community turns customers into loyal advocates

    Timestamps:

    00:00:00 Introduction

    00:00:17 – Why Dog Marketing Works Better Than Most Brands

    00:01:26 – The Universal Psychology Behind All Buying Decisions

    00:02:20 – Emotion Over Features: What Customers Really Respond To

    00:03:53 – Consistency Creates Safety, Safety Creates Trust

    00:04:26 – Reinforcing Customer Behaviour Through Rewards

    00:05:31 – Why Personality Builds Attachment Faster Than Logic

    00:06:24 – Community as a Shortcut to Belonging

    00:07:17 – Storytelling and Why It Makes Brands Spread

    00:08:08 – The Timeless Principles That Work in Every Industry

    Follow The Marketing Factory:

    https://www.youtube.com/@themarketingfactoryAUS

    https://www.instagram.com/themarketingfactoryaus/

    https://www.facebook.com/themarketingfactory

    https://www.tiktok.com/@themarketingfactoryaus

    Follow Marissa:

    https://www.instagram.com/mariscandy/

    https://www.linkedin.com/in/marissa-candy/

    DISCLAIMER

    This content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training, and ongoing optimization. Always research tools thoroughly and test them with your team before full implementation. Consult with marketing professionals for strategies tailored to your specific needs.


    Show More Show Less
    10 mins
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