Get a clear, strategic marketing plan that delivers real results. Book a call:

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Is scaling your solo store nationwide a risky leap…or the smartest move you’ll ever make for your brand? This episode breaks down the marketing playbook that helps founders expand without losing the magic that made their first store unforgettable.

◼️ Why your ‘why’ determines whether expansion succeeds

◼️ How documented processes protect your brand at scale

◼️ The three pillars of a nationwide marketing framework

◼️ Why social proof builds instant trust in new locations

◼️ How tech, automation and empowered teams make growth possible

Timestamps:

00:00:00 Introduction

00:00:42 - Why Your ‘Why’ Matters Before Expanding

00:02:05 - Documenting Your Brand And Processes

00:03:10 - Building A Nationwide Marketing Framework

00:04:40 - Using Social Proof To Build Trust

00:05:35 - Tech, Automation And Systems For Scaling

00:06:20 - Training And Empowering Local Teams

00:07:13 - Step By Step Nationwide Playbook

00:08:45 - Templates, Launch Calendars And Iteration

00:09:20 - Key Takeaways For Scaling Australia Wide

Follow The Marketing Factory:

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https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

DISCLAIMER

This content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training, and ongoing optimization. Always research tools thoroughly and test them with your team before full implementation. Consult with marketing professionals for strategies tailored to your specific needs.

Get a clear, strategic marketing plan that delivers real results. Book a call:

https://themarketingfactory.com.au/

🔗 TAKE ACTION:

Join Rebel Marketing Club: https://themarketingfactory.com.au/club

Are awards really just a vanity exercise…or one of the most profitable shortcuts in modern marketing? This episode breaks down why award entries can shift your credibility, your visibility, and your revenue faster than almost anything else you’re doing right now.

◼️ How awards create instant trust and authority

◼️ Why one win can outperform thousands in ad spend

◼️ The psychology behind credibility shortcuts

◼️ How awards attract top‑tier talent and strengthen culture

◼️ Why a single entry gives you a year of content

Timestamps:

00:00:00 Introduction

00:00:55 - Strategic Benefits of Awards

00:01:28 - Marketing Factory's Award Success

00:02:00 - Impact of Winning Awards

00:03:28 - Awards as Instant Credibility

00:04:32 - Awards vs. Traditional Advertising

00:05:05 - Cost-Effective Marketing with Awards

00:05:48 - Ongoing ROI from Awards

00:07:13 - Marketing Help and Call to Action

00:07:24 - Content Creation from Awards

00:08:07 - Reflection and Recognition through Awards

00:09:00 - Summary: Awards as a Marketing Strategy

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

DISCLAIMER

This content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training, and ongoing optimization. Always research tools thoroughly and test them with your team before full implementation. Consult with marketing professionals for strategies tailored to your specific needs.

Get a clear, strategic marketing plan that delivers real results. Book a call:

https://themarketingfactory.com.au/

🔗 TAKE ACTION:

Join Rebel Marketing Club: https://themarketingfactory.com.au/club

Is AI really going to replace marketers…or just change the way we work forever?

◼️ AI tools reshaping content and scheduling

◼️ Trust still drives marketing results

◼️ Human creativity plus AI efficiency

◼️ Coca‑Cola’s AI ad shows adoption with emotion

◼️ Meta’s “results machine” shifts ads, not strategy

Timestamps:

00:00:00 Introduction

00:01:22 - Embracing AI in Marketing

00:01:42 - Video Reaction: AI Tool for Social Media

00:02:05 - AI Tool Features Overview

00:03:29 - Trust in Marketing with AI

00:04:37 - Video Reaction: Coca-Cola Holiday Ad

00:05:20 - Emotional Impact of AI in Advertising

00:05:32 - AI in Animated Advertising

00:07:18 - Meta's Automated Ad System

00:08:01 - The Future of AI in Advertising

00:09:10 - Meta's Market Capture and Ad Complexity

00:11:21 - Evolution of Content: Photos to Interactive Media

00:12:16 - Mark Zuckerberg on the Future of AI and Social Media

00:12:59 - Importance of Adapting to AI in Business

00:13:31 - Homework: Creating Interactive Experiences

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

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https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

DISCLAIMER

This content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training, and ongoing optimization. Always research tools thoroughly and test them with your team before full implementation. Consult with marketing professionals for strategies tailored to your specific needs.

Get a clear, strategic marketing plan that delivers real results. Book a call:

https://themarketingfactory.com.au/

🔗 TAKE ACTION:

Join Rebel Marketing Club: https://themarketingfactory.com.au/club

The 10‑Minute Audit That Stops Your Business Bleeding Revenue…because friction kills growth faster than you think.

◼️ Why most “sales problems” are actually journey problems

◼️ How awareness, consideration, purchase, experience and retention reveal hidden leaks

◼️ Why broken funnels cost thousands in lost customers

◼️ The role consistency plays in building trust across every touchpoint

◼️ How retention strategies turn one‑time buyers into loyal advocates

Timestamps:

00:00:00 Introduction

0:01:26 - Why Customer Journey Audits Matter

00:02:08 - Stage 1: Awareness

00:03:36 - Stage 2: Consideration

00:04:52 - Stage 3: Purchase

00:06:27 - Stage 4: Experience

00:07:51 - Stage 5: Retention

00:09:26 - Conclusion and Next Steps

00:10:31 - Final Challenge: Share Your Journey

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

DISCLAIMER

This content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training, and ongoing optimization. Always research tools thoroughly and test them with your team before full implementation. Consult with marketing professionals for strategies tailored to your specific needs.

Get a clear, strategic marketing plan that delivers real results. Book a call:

https://themarketingfactory.com.au/

🔗 TAKE ACTION:

Join Rebel Marketing Club: https://themarketingfactory.com.au/club

The decline of Subway’s marketing…because relevance disappears faster than you think.

◼️ Why a once‑iconic brand slowly slipped out of the spotlight

◼️ How shifting perception can erode even the strongest positioning

◼️ Why consistency matters when a brand starts losing its edge

◼️ The role cultural relevance plays in staying front of mind

◼️ What every business can learn from Subway’s quiet decline

Timestamps:

00:00:00 Introduction

00:01:26 - Subway's Rise and Initial Success

00:02:19 - Core Problems Facing Subway

00:04:41 - Lessons for Brands from Subway's Experience

00:06:29 - Recommendations for Subway's Marketing Strategy

00:09:10 - The Importance of Consistency in Marketing

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

DISCLAIMER

This content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training, and ongoing optimization. Always research tools thoroughly and test them with your team before full implementation. Consult with marketing professionals for strategies tailored to your specific needs.

Get a clear, strategic marketing plan that delivers real results. Book a call:

https://themarketingfactory.com.au/

🔗 TAKE ACTION:

Join Rebel Marketing Club: https://themarketingfactory.com.au/club

The marketing strategy that works in every industry…because people buy with emotion first.

◼️ Why emotion beats features in every buying decision

◼️ How consistency builds trust faster than any tactic

◼️ Why reinforcement shapes customer behaviour more than logic

◼️ The role personality plays in creating attachment

◼️ How community turns customers into loyal advocates

Timestamps:

00:00:00 Introduction

00:00:17 – Why Dog Marketing Works Better Than Most Brands

00:01:26 – The Universal Psychology Behind All Buying Decisions

00:02:20 – Emotion Over Features: What Customers Really Respond To

00:03:53 – Consistency Creates Safety, Safety Creates Trust

00:04:26 – Reinforcing Customer Behaviour Through Rewards

00:05:31 – Why Personality Builds Attachment Faster Than Logic

00:06:24 – Community as a Shortcut to Belonging

00:07:17 – Storytelling and Why It Makes Brands Spread

00:08:08 – The Timeless Principles That Work in Every Industry

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

DISCLAIMER

This content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training, and ongoing optimization. Always research tools thoroughly and test them with your team before full implementation. Consult with marketing professionals for strategies tailored to your specific needs.

Get a clear, strategic marketing plan that delivers real results. Book a call:

https://themarketingfactory.com.au/

🔗 TAKE ACTION:

Join Rebel Marketing Club: https://themarketingfactory.com.au/club

Five marketing tools every business needs in 2026…boost efficiency by 40%.

◼️ AI-powered content creation: automate without losing your voice

◼️ Marketing automation: save hours each week on repetitive tasks

◼️ Customer data platforms: know your audience inside and out

◼️ Analytics & dashboards: make smarter, data-driven decisions

◼️ Project management: streamline team collaboration and execution

Timestamps:

00:00:00 Introduction

00:01:59 - Tool #1: AI-Powered Content Creation

00:03:15 - Tool #2: Marketing Automation

00:05:13 - Tool #3: Customer Data Platforms

00:06:28 - Tool #4: Analytics & Dashboards

00:07:18 - Tool #5: Project Management & Collaboration

00:09:32 - Bonus Tip: Integrate Everything

00:10:26 - Key Takeaways & Your Challenge

00:11:47 - How to Get Help With Your Marketing Stack

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

DISCLAIMER

This content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training, and ongoing optimization. Always research tools thoroughly and test them with your team before full implementation. Consult with marketing professionals for strategies tailored to your specific needs.

In this episode, Marissa reacts to the AI tools, trends and viral content shaping the future of marketing right now. From AI marketers that claim to replace entire teams, to hyper‑realistic AI product videos, to the rise of AI influencers predicted to dominate the next decade, she breaks down what’s real, what’s hype, and what business owners actually need to pay attention to.

You’ll learn how to use AI without losing your brand voice, why human oversight still matters, how to avoid sounding “AI‑generated”, and the mindset shifts leaders need to stay competitive as the landscape evolves. If you’ve been overwhelmed, sceptical, or unsure where to start with AI, this episode gives you the clarity and confidence to use it as an advantage, not a threat.

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:01:00 - The Rise of AI Tools: Head AI

00:02:26 - The Importance of Brand Voice and Naming

00:03:30 - AI: Enhancer, Not Replacer

00:05:01 - The Evolution of AI Content Creation

00:06:23 - Embracing AI for Competitive Advantage

00:07:01 - Improving AI-Generated Content

00:09:13 - The Future of AI Influencers

00:10:25 - Creating AI Characters for Your Brand