Episodes

  • How to Become a Thought Leader in the B2B Space [Mark Raffan]

    How to Become a Thought Leader in the B2B Space [Mark Raffan]
    May 12 2022
    Join Andrei and our guest on todayโ€™s episode, โ€‹โ€‹๐Œ๐š๐ซ๐ค ๐‘๐š๐Ÿ๐Ÿ๐š๐ง, as they will be discussing turning B2B brands into category thought leaders through little known content marketing strategies. ๐Œ๐š๐ซ๐ค is the founder and CEO of Content Callout and a successful podcast host himself. ๐‚๐จ๐ง๐ง๐ž๐œ๐ญ ๐ฐ๐ข๐ญ๐ก โ€‹โ€‹โ€‹โ€‹๐Œ๐š๐ซ๐ค: ๐‘Š๐‘’๐‘๐‘ ๐‘–๐‘ก๐‘’: https://www.contentcallout.com/ ๐‘€๐‘Ž๐‘Ÿ๐‘˜ ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐ผ๐‘›: https://www.linkedin.com/in/markraffan/ ๐‚๐จ๐ง๐ง๐ž๐œ๐ญ ๐ฐ๐ข๐ญ๐ก ๐€๐ง๐๐ซ๐ž๐ข: ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข: https://marketiu.com / https://marketiu.ro ๐ด๐‘›๐‘‘๐‘Ÿ๐‘’๐‘– ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐‘–๐‘›: https://www.linkedin.com/in/andreitiu/ ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐‘–๐‘›: https://www.linkedin.com/company/marketiu ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐‘‡๐‘ค๐‘–๐‘ก๐‘ก๐‘’๐‘Ÿ: https://twitter.com/marketiuagency ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐ผ๐‘›๐‘ ๐‘ก๐‘Ž๐‘”๐‘Ÿ๐‘Ž๐‘š: https://www.instagram.com/marketiuagency/ ๐ธ๐‘š๐‘Ž๐‘–๐‘™ ๐‘Ž๐‘ก hello@marketiu.ro ๐‹๐ข๐ฌ๐ญ๐ž๐ง ๐ญ๐จ ๐ญ๐ก๐ž ๐ž๐ฉ๐ข๐ฌ๐จ๐๐ž ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐Ÿ๐š๐ฏ๐จ๐ฎ๐ซ๐ข๐ญ๐ž ๐ฉ๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ: โ–ถ๏ธWatch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube โ–ถ๏ธ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show โ–ถ๏ธ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean โ–ถ๏ธ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify โ–ถ๏ธ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer โ–ถ๏ธ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher โ–ถ๏ธ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox Episode transcript: Mark They realise, hey, the investment for digital is oftentimes significantly less than the investment for conferences and trade shows, and the ROI is about the same or better. And so when you think of it from that perspective, a lot of companies, I think are still gonna go back and add in a conference or a trade show here and there. Don't get me wrong, I think they're still really, really good for a well-rounded programme. But I think that it's going to be less and you're going to see a lot more companies invest in digital, especially when it comes to content and social and trying to leverage social. Andrei Tiu Hi, there! This is Andrei, and you're on a new episode of The Marketing Innovation Podcast Show. Our special guest today is Mark Raffan, the CEO of Content Callout and a successful podcast host himself. He turns B2B brands into category thought leaders through little known content marketing strategies, which is exactly what we'll be discussing today. So without further ado, Mark, it's a pleasure to have you on the show, pumped to see how our discussion goes and what secrets we find from you. How are you? How's the morning been for you? Mark Yeah, fantastic. Thank you so much for having me, Andrei, I appreciate it. Andrei Tiu Pleasure is all mine. Looking forward to catching up on the geeky stuff here in the B2B content marketing? Subject line. First of all, let's start with a quick introduction so our listeners here can get to know you a little bit and for them to know you as a person, and what was your journey as a marketing leader, and then entrepreneur. As well as podcaster if not. We can talk about your podcast as well because I had to look at some of the episodes and they are pretty cool. Why not talk about that as well? Mark Sure. Thank you very much. So, my background is actually not in marketing. I actually come from a sales and procurement background. That's where I spent most of my career. And then five years ago started a company called Negotiations Ninja, which is a negotiation training and coaching business, which also has a podcast. And that's how we gain notoriety. That's how we built our thought leadership. That's how we grew that brand, through the podcast. And then just over two years ago, we started Content Callout, because we thought: Hey if we can do it for one brand, but we could do it for other brands, too. We started Content Callout with the intention of building that for other companies. And now we do B2B content marketing, which is basically anything in and around the content space. So if you think of blogs, white papers, case studies, anything that's written on social media, any kind of social media management, and then also any kind of video content, what we do not do is we're not a PPC shop. We don't do any kind of serious SEM programmes. We don't do full-scale demand jams, primarily focusing on content and content production. That's our jam. We've been doing that for just over two years. And we work...
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    43 mins
  • Business Strategies for Uncertain Times [Stuart Leo]

    Business Strategies for Uncertain Times [Stuart Leo]
    Apr 28 2022
    Join Andrei and our guest on todayโ€™s episode, โ€‹โ€‹๐’๐ญ๐ฎ๐š๐ซ๐ญ ๐‹๐ž๐จ, as they will be discussing business growth, strategy, resilience building and leadership development in the current still uncertain global market. ๐’๐ญ๐ฎ๐š๐ซ๐ญ is the founder and CEO of Waymaker, an intelligent business management platform that helps leaders build a better business in 30 days. ๐‚๐จ๐ง๐ง๐ž๐œ๐ญ ๐ฐ๐ข๐ญ๐ก โ€‹โ€‹๐’๐ญ๐ฎ๐š๐ซ๐ญ: ๐‘Š๐‘’๐‘๐‘ ๐‘–๐‘ก๐‘’: https://waymaker.io/ ๐‘†๐‘ก๐‘ข๐‘Ž๐‘Ÿ๐‘ก ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐ผ๐‘›: https://www.linkedin.com/in/stuartleo/ ๐‚๐จ๐ง๐ง๐ž๐œ๐ญ ๐ฐ๐ข๐ญ๐ก ๐€๐ง๐๐ซ๐ž๐ข: ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข: https://marketiu.com / https://marketiu.ro ๐ด๐‘›๐‘‘๐‘Ÿ๐‘’๐‘– ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐‘–๐‘›: https://www.linkedin.com/in/andreitiu/ ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐‘–๐‘›: https://www.linkedin.com/company/marketiu ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐‘‡๐‘ค๐‘–๐‘ก๐‘ก๐‘’๐‘Ÿ: https://twitter.com/marketiuagency ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐ผ๐‘›๐‘ ๐‘ก๐‘Ž๐‘”๐‘Ÿ๐‘Ž๐‘š: https://www.instagram.com/marketiuagency/ ๐ธ๐‘š๐‘Ž๐‘–๐‘™ ๐‘Ž๐‘ก hello@marketiu.ro ๐‹๐ข๐ฌ๐ญ๐ž๐ง ๐ญ๐จ ๐ญ๐ก๐ž ๐ž๐ฉ๐ข๐ฌ๐จ๐๐ž ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐Ÿ๐š๐ฏ๐จ๐ฎ๐ซ๐ข๐ญ๐ž ๐ฉ๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ: โ–ถ๏ธWatch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube โ–ถ๏ธ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show โ–ถ๏ธ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean โ–ถ๏ธ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify โ–ถ๏ธ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer โ–ถ๏ธ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher โ–ถ๏ธ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox Episode transcript: โ€‹โ€‹Stuart Leo But at the end of the day, the job of a business is to solve a problem for customers go get more of those customers solving that problem and deliver value back to the community, society and shareholders. And that actually is a very fun journey. And the marketing discipline is central to that journey. So I love it. At some point, every business and business leader will get stuck. And we've developed an interesting set of tools and processes and algorithms that help those businesses get unstuck. Andrei Tiu Hi, there! This is Andrei and you are on a new episode of The Marketing Innovation Podcast Show. Our special guest today is Stuart Leo, who is the founder and CEO of Waymaker, an intelligent business management platform that helps leaders build a better business in 30 days. And today, we'll discuss business growth, strategy, resilience building and leadership development in the current still uncertain global market. Stewart, it's a pleasure to have you on the show. How are you? Let's rock it all. Stuart Leo Andrei, it's a pleasure to be here. Thank you so much for having me. Andrei Tiu Pleasure is all mine. So let's see where we start because we have so many interesting topics that I hope we'd have time to go through today. I mean, probably a good starting point, actually, would be to introduce you a bit more to the audience. So giving you the stage a bit to tell us about your background, your story and the interesting stuff that you are doing at the moment. Stuart Leo Okay. Well, I'll start with the now and then I'll move back to how I got to the now how does that sound? Now I'm a startup founder, we have a platform called waymaker.io, which is an intelligent business management platform, there are some fluffy words, let me break that down and make it concrete. It's really four things. It's a method, it's a way of doing high-value strategic decision making. A method that gives you the highest value course of action every single time you go through the process. Two, it's a software platform that is designed to run that, that process and embed continuous improvement and strategic compounding results across your business. And we might talk about how we achieve that. Three, we're an education community, sitting behind waymaker is a digital Academy, Waymaker Academy. That is a bunch of course content, toolkits, playbook frameworks, and stuff that helps people build a better business. And fourthly, whilst we're a startup, we are now a growing emerging community of leaders who love business and want to build better businesses and help leaders become better leaders in London, the US, Ireland, Scotland, Australia, New Zealand, and what unifies all of us is that passion for working with people and helping them find the clarity, alignment and outcomes to deliver some special results. That's what I do now. For about 10 or so years, I ran my own ...
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    50 mins
  • What makes a blockchain project successful? [Vlad Faraon]

    What makes a blockchain project successful? [Vlad Faraon]
    Apr 14 2022
    Join Andrei and our guest on todayโ€™s episode, Vlad Faraon, as they will be discussing building and launching successful blockchain projects, from the idea to the growth through marketing and communities. Vlad is the Co-Founder and CBO of Coreto, a project that aims to be THE benchmark of trust and performance in the crypto and blockchain space. ๐‚๐จ๐ง๐ง๐ž๐œ๐ญ ๐ฐ๐ข๐ญ๐ก ๐•๐ฅ๐š๐: ๐‘Š๐‘’๐‘๐‘ ๐‘–๐‘ก๐‘’: www.coreto.io ๐‘‰๐‘™๐‘Ž๐‘‘ ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐ผ๐‘›: https://www.linkedin.com/in/vladfaraon/ ๐‚๐จ๐ง๐ง๐ž๐œ๐ญ ๐ฐ๐ข๐ญ๐ก ๐€๐ง๐๐ซ๐ž๐ข: ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข: https://marketiu.com / https://marketiu.ro ๐ด๐‘›๐‘‘๐‘Ÿ๐‘’๐‘– ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐‘–๐‘›: https://www.linkedin.com/in/andreitiu/ ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐‘–๐‘›: https://www.linkedin.com/company/marketiu ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐‘‡๐‘ค๐‘–๐‘ก๐‘ก๐‘’๐‘Ÿ: https://twitter.com/marketiuagency ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐ผ๐‘›๐‘ ๐‘ก๐‘Ž๐‘”๐‘Ÿ๐‘Ž๐‘š: https://www.instagram.com/marketiuagency/ ๐ธ๐‘š๐‘Ž๐‘–๐‘™ ๐‘Ž๐‘ก hello@marketiu.ro ๐‹๐ข๐ฌ๐ญ๐ž๐ง ๐ญ๐จ ๐ญ๐ก๐ž ๐ž๐ฉ๐ข๐ฌ๐จ๐๐ž ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐Ÿ๐š๐ฏ๐จ๐ฎ๐ซ๐ข๐ญ๐ž ๐ฉ๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ: โ–ถ๏ธWatch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube โ–ถ๏ธ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show โ–ถ๏ธ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean โ–ถ๏ธ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify โ–ถ๏ธ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer โ–ถ๏ธ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher โ–ถ๏ธ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox Episode transcript: Andrei Tiu Hi there! This is Andrei and you are on an episode of The Marketing Innovation podcast show. Our special guest today is Vlad Faraon, who is the co-founder and CEO of Coreto. A blockchain project that aims to be THE benchmark of trust and performance in the crypto and blockchain space. Today, we'll discuss building and launching successful blockchain projects from idea to growth through marketing and communities. So without further ado, Vlad, it's a pleasure to meet again and a pleasure to have you on the show. How are you? How's the day going? And how's the market at the moment? Vlad Yeah, hi, Andrei. Thank you for the introduction. Really happy to be here. I'm really excited as well to talk about blockchain, talk about Coreto. It's been a long day up to this point, but I still have some energy, I will always have the energy to talk about what we are building. The markets are looking good. If you are too, if you are to have a look at the charts, it looks promising you are on the right track. But we will get there I believe in our on our call right here. Andrei Tiu Nice. Nice, nice. Okay. Yeah, I know you guys have a lot of things cooking with the project as well. So maybe we'll touch on some of those as much as you want to share. I won't be very pushy. But yeah, I think just to get started and for the audience to get to know you a little bit as a person as well as to get a feel about the project and potentially as well as the blockchain space in general, since many of the people that tuned in today might not be very much into the space, although I know that many of us here on the podcast are interested about the blockchain space, and we have previous episodes. So I think this would be a great opportunity for us to get a bit of insight from you, since you've been here from you know, like for a very long while. And you also have the history of building Colorado and interacting with a lot of projects as well as with a lot of marketing influencers, people, and communities. So exciting times. But first things first. What's your story? And how did you go into the space? How did crypto come about? Vlad Well, first, like you said, Yes, my name is blood. I am 38 years old, still young, still in power? I said Yes, exactly. So I am in crypto since 2017, early 2017, something like that. Previously, I spent my last 1416 years in corporate business development. And to be honest, I got sick and tired to be sick and tired. Although I love big companies, especially big tech companies, as we see that they constantly evolve and develop a lot of useful apps or platforms that we are all using. When I came into when I discovered Well, I know about blockchain, I believe, since 2013 2014, something like that. I had some friends that were mining Bitcoin. And they told me about Bitcoin told me the idea of decentralisation. But at that point, my mind was in a totally different place than right now. So of course, like I believe a lot of people did back then I ...
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    1 hr and 4 mins
  • How to Advertise in The Metaverse [Mike Charalambous]

    How to Advertise in The Metaverse [Mike Charalambous]
    Mar 17 2022
    Join Andrei and our guest on todayโ€™s episode, Mike Charalambous, as they will be discussing The Metaverse, NFTs, marketing in this upcoming realm, as well as opportunities for early adopter brands. Mike is the CEO of Threedium, one of London's leading 3D technology solutions for e-Comm, display and AR. ๐‚๐จ๐ง๐ง๐ž๐œ๐ญ ๐ฐ๐ข๐ญ๐ก ๐Œ๐ข๐ค๐ž: ๐‘Š๐‘’๐‘๐‘ ๐‘–๐‘ก๐‘’: https://threedium.co.uk/ ๐‘€๐‘–๐‘˜๐‘’: ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐ผ๐‘›: https://www.linkedin.com/in/mikechara/ ๐‚๐จ๐ง๐ง๐ž๐œ๐ญ ๐ฐ๐ข๐ญ๐ก ๐€๐ง๐๐ซ๐ž๐ข: ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข: https://marketiu.com / https://marketiu.ro ๐ด๐‘›๐‘‘๐‘Ÿ๐‘’๐‘– ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐‘–๐‘›: https://www.linkedin.com/in/andreitiu/ ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐‘–๐‘›: https://www.linkedin.com/company/marketiu ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐‘‡๐‘ค๐‘–๐‘ก๐‘ก๐‘’๐‘Ÿ: https://twitter.com/marketiuagency ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐ผ๐‘›๐‘ ๐‘ก๐‘Ž๐‘”๐‘Ÿ๐‘Ž๐‘š: https://www.instagram.com/marketiuagency/ ๐ธ๐‘š๐‘Ž๐‘–๐‘™ ๐‘Ž๐‘ก hello@marketiu.ro ๐‹๐ข๐ฌ๐ญ๐ž๐ง ๐ญ๐จ ๐ญ๐ก๐ž ๐ž๐ฉ๐ข๐ฌ๐จ๐๐ž ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐Ÿ๐š๐ฏ๐จ๐ฎ๐ซ๐ข๐ญ๐ž ๐ฉ๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ: โ–ถ๏ธWatch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube โ–ถ๏ธ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show โ–ถ๏ธ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean โ–ถ๏ธ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify โ–ถ๏ธ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer โ–ถ๏ธ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher โ–ถ๏ธ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox Episode transcript: Andrei Tiu Hi, there! This is Andrei, and you're on The Marketing Innovation Podcast Show. Our special guest today is Mike Charalambous, who is an old friend of mine, a serial entrepreneur and founder of Threedium, one of London's leading 3D technology solutions for e-Comm, display and AR. And today we'll discuss the metaverse, NFTs, marketing in this upcoming realm, as well as opportunities for early adopter brands. Mike, really nice catching up! It's been a while. How are you? Mike It's a pleasure, man. It's a pleasure. I think last time we were organising to catch up over beers in a physical bar, next time is going to be in a digital bar, in the metaverse. So times are changing fast. Andrei Tiu Yeah. See you at the central end? Actually, it's been a couple of years, maybe at least two since we last spoke. So that is sinking up, well not nice. But you thinking up with the start of the pandemic, and everything that came with that. And you have developed some really cool things meanwhile. I was following you mostly on LinkedIn and looking into what you guys were doing with Threedium. And I think this is going to be a really fun episode because it aligns very much with the specific of our episodes here on the podcast, which is getting our listeners closer to the innovation that is happening within the tech space and marketing specifically. And I think it's gonna be a lot of insight and learnings to take away for you guys out there that are looking to see any opportunities or are maybe interested in this web 3.0, the metaverse, NFTs and how the brands that you are marketing or your own companies can leverage the changing customer behaviour or, you know, this space in general. So, Mike, let's talk a bit about you. Let's introduce you to the audience. What's your story was story behind Threedium? Mike We started 3d zoom over beers and nachos in a nice diner in London. But rewinding back, I was very much involved in the consumer electronics, and agency world back in the day. So I used to work with Nokia, on the tech scout team, finding different software and hardware, solutions that could work for the Lumia phones. Then I changed shapes, I joined Wonder Man in WPP, we were still working with Nokia and some other consumer electronic companies, trying to support them on the brand strategy side about rolling different consumer products across different markets. And that's where we started seeing that e-Commerce, and in general, digital engagement was becoming very critical, very important for the brands. As a side hassle, we were meeting with a few friends, all of them were, experienced in different fields in their own ways. And we were thinking about ways to how we can further elevate the digital experience as to how brands can engage with users from a product display perspective, but also from creating commerce experiences that can elevate the purchase intention and trust for users to put their credit cards and buy products. So this is how Threedium was formed. With our mission ...
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    44 mins
  • The Power of Storytelling in Marketing [Jack Murray]

    The Power of Storytelling in Marketing [Jack Murray]
    Mar 3 2022
    Join Andrei and our guest on todayโ€™s episode, Jack Murray, as they will be discussing modern PR and the science behind storytelling in marketing. Jack is the CEO of MediaHQ, a SaaS company of media contacts and a press release distribution platform. But not only he has also released his business book, โ€œThe Magic Slides: How to master the art of storytelling for businessโ€, a bestseller in 3 categories in its first week from release. ๐‚๐จ๐ง๐ง๐ž๐œ๐ญ ๐ฐ๐ข๐ญ๐ก ๐‰๐š๐œ๐ค: ๐‘Š๐‘’๐‘๐‘ ๐‘–๐‘ก๐‘’: https://www.murraystory.com/ ๐ฝ๐‘Ž๐‘๐‘˜ ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐ผ๐‘›: https://www.linkedin.com/in/jackmurrays/ ๐‚๐จ๐ง๐ง๐ž๐œ๐ญ ๐ฐ๐ข๐ญ๐ก ๐€๐ง๐๐ซ๐ž๐ข: ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข: https://marketiu.com / https://marketiu.ro ๐ด๐‘›๐‘‘๐‘Ÿ๐‘’๐‘– ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐‘–๐‘›: https://www.linkedin.com/in/andreitiu/ ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐‘–๐‘›: https://www.linkedin.com/company/marketiu ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐‘‡๐‘ค๐‘–๐‘ก๐‘ก๐‘’๐‘Ÿ: https://twitter.com/marketiuagency ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐ผ๐‘›๐‘ ๐‘ก๐‘Ž๐‘”๐‘Ÿ๐‘Ž๐‘š: https://www.instagram.com/marketiuagency/ ๐ธ๐‘š๐‘Ž๐‘–๐‘™ ๐‘Ž๐‘ก hello@marketiu.ro ๐‹๐ข๐ฌ๐ญ๐ž๐ง ๐ญ๐จ ๐ญ๐ก๐ž ๐ž๐ฉ๐ข๐ฌ๐จ๐๐ž ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐Ÿ๐š๐ฏ๐จ๐ฎ๐ซ๐ข๐ญ๐ž ๐ฉ๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ: โ–ถ๏ธWatch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube โ–ถ๏ธ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show โ–ถ๏ธ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean โ–ถ๏ธ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify โ–ถ๏ธ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer โ–ถ๏ธ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher โ–ถ๏ธ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox Episode transcript: Andrei Tiu Hi, there! This is Andrei, and you are on The Marketing Innovation Podcast Show. Our special guest today is Jack Murray. Who is the CEO of Media HQ, a SaaS press release distribution platform that provides media contacts to marketers and media professionals. But not only. He has also released his business book, The Magic Slides: How to Master the Art of Storytelling for Business, which has become an Amazon bestseller in 3 categories in its first week from release. And today we will discuss modern PR, as well as the science behind storytelling in marketing. Jack, welcome to the show! Congrats for the book release. How are you? How's the energy on your front? Jack Murray It's really good today, Andrei! The minute of we finished recording where I'm sitting right now is beside the Atlantic Ocean. And it's very cold. But the minute we finished recording, I'm getting into the ocean for a swim. So I'm very looking forward to our discussion. But I'm also very looking forward to that. Andrei Tiu Crazy, like, how cold is it right there? Because I think it's like below zero degrees? Jack Murray Well, yeah, the water is probably about seven degrees. So yeah, I have a lot of hot water in the tank. So I'll be having a bath when I get back up. But it's like, look, you know, it's great to see it live. And when you go into the ocean and the waves are crashing. So the high tide is in about 20 minutes, and the waves will be crashing over me. So I'm really looking forward to that. Andrei Tiu Crazy man. Okay, nice. Thank you for being on the show today. We already found out an interesting fact about you, looking forward to, you know, picking your brains on PR and storytelling and everything that we just mentioned here, briefly, in the intro, because you have a wealth of experience. You know, you've been in the industry for over 15 years, you've been an entrepreneur for forever, really. So from the beginning of your career. And, you know, as we briefly discussed before the call, your family has been having this background as well. So really looking forward to hearing your thoughts, hearing your story, as well as discuss trends, and maybe tips and tricks that our audience can take away after this episode. First of all, I will let you tell us a bit more about you like: who is Jack, what's your story? What's your background? Maybe a bit about the book a bit about the company as well, as much as you'd like to share at this point. Jack Murray So I would describe myself as a marketeer, an entrepreneur, and a storyteller. And as long as I can remember my family has been involved in business. And if I was to share with the audience to spark that got me involved in business and in storytelling. It's a story that my father used to tell us when we were small. And I have an older sister and a younger brother. Ireland was very poor in the 1880s. And my great grandfather was ...
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    41 mins
  • SEO & Content Marketing Trends for 2022 [James Scherer]

    SEO & Content Marketing Trends for 2022 [James Scherer]
    Feb 17 2022
    Join Andrei and our guest, James Scherer, on todayโ€™s episode, as they will dive deep into content marketing trends for 2022. From strategy shifts to AI and SEO drove content production. James is the VP of Growth at Codeless. He's helped 10 figure brands like monday.com or Nextiva dominate categories with content marketing at a massive scale. ๐‚๐จ๐ง๐ง๐ž๐œ๐ญ ๐ฐ๐ข๐ญ๐ก ๐‰๐š๐ฆ๐ž๐ฌ: ๐‘Š๐‘’๐‘๐‘ ๐‘–๐‘ก๐‘’: codeless.io ๐ฝ๐‘Ž๐‘š๐‘’๐‘  ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐ผ๐‘›: https://www.linkedin.com/in/james-scherer-94709830/ ๐ฝ๐‘Ž๐‘š๐‘’๐‘  ๐‘œ๐‘› ๐‘‡๐‘ค๐‘–๐‘ก๐‘ก๐‘’๐‘Ÿ: @JDScherer ๐‚๐จ๐ง๐ง๐ž๐œ๐ญ ๐ฐ๐ข๐ญ๐ก ๐€๐ง๐๐ซ๐ž๐ข: ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข: https://marketiu.com / https://marketiu.ro ๐ด๐‘›๐‘‘๐‘Ÿ๐‘’๐‘– ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐‘–๐‘›: https://www.linkedin.com/in/andreitiu/ ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐‘–๐‘›: https://www.linkedin.com/company/marketiu ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐‘‡๐‘ค๐‘–๐‘ก๐‘ก๐‘’๐‘Ÿ: https://twitter.com/marketiuagency ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐ผ๐‘›๐‘ ๐‘ก๐‘Ž๐‘”๐‘Ÿ๐‘Ž๐‘š: https://www.instagram.com/marketiuagency/ ๐ธ๐‘š๐‘Ž๐‘–๐‘™ ๐‘Ž๐‘ก hello@marketiu.ro ๐‹๐ข๐ฌ๐ญ๐ž๐ง ๐ญ๐จ ๐ญ๐ก๐ž ๐ž๐ฉ๐ข๐ฌ๐จ๐๐ž ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐Ÿ๐š๐ฏ๐จ๐ฎ๐ซ๐ข๐ญ๐ž ๐ฉ๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ: โ–ถ๏ธWatch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube โ–ถ๏ธ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show โ–ถ๏ธ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean โ–ถ๏ธ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify โ–ถ๏ธ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer โ–ถ๏ธ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher โ–ถ๏ธ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox Useful links: Monday.com: https://monday.com/ MarketingMuse: https://www.marketmuse.com/ Clearscope: https://www.clearscope.io/ Episode transcript: Andrei Tiu Hi, there! This is Andrei, and you are on The Marketing Innovation Podcast Show. Our special guest today is James Scherer, VP of growth at Codeless. He's helped 10 figure brands like monday.com or Nextiva dominate categories with content marketing at a massive scale. And today we'll dive deep into content marketing trends for 2022. From strategy shifts to AI and SEO drove content production. Exciting times, a very insightful and practical discussion today. James, it's a pleasure to have you here on the show! How are you? How's it going? James Scherer It's going very well. Thank you for having me. I'm excited about this. Andrei Tiu Yeah, same here. Thank you for being on the show. Let's see. So without further ado, let's bring a bit of your background to the table. So I'd like for you to maybe make a quick intro. Let people get to know you a little bit. Tell us how you started in marketing. What was your journey so far? Maybe a couple of highlights. And then we have some really interesting case studies that we were discussing just before the show, so I'm really excited to get into them and talk a bit about, you know, hands-on marketing. James Scherer Yeah, absolutely. Okay, so a bit about me. My name is James Scherer. I'm currently the VP of growth at Codeless, which is a Content Marketing agency. I started marketing in 2013, I was an English graduate. And when I graduated, like a lot of liberal arts majors, I didn't really know exactly what I was going to do. And I fell into Content Marketing and writing totally haphazardly at a startup in Vancouver, Canada, where I was living, and really, really enjoyed it and suddenly had something to do with my degree, which was handy. And I moved from writer at a startup there to editor and then Head of Inbound. So when I left in 2018, that was kind of my role. And that was, you know, a lot of really good foundational understanding of digital marketing because I was writing on a lot of different digital marketing subjects because our agency or the company I worked for, did a broad spectrum of stuff. And then I went kind of remote, my wife and I started travelling the world a little bit. So I was writing. And I, again, kind of fell into writing for this content marketing agency. And then when I kind of settled back down here in the UK with my wife, back in 2019, I moved to Director of an editorial at Codeless. And then just in January, a VP of Growth. So my role here is really kind of revolves around. Initially, it was managing the editorial staff and the writers. And now it's more our internal growth, as well as kind of the strategies that we add on behalf of our clients. And we make recommendations to our clients and how they can grow through contact content and inbound. So that's...
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    43 mins
  • Using event technology to redefine human connection in B2B businesses [Julius Solaris]

    Using event technology to redefine human connection in B2B businesses [Julius Solaris]
    Feb 3 2022
    Join Andrei and our guest on todayโ€™s episode, Julius Solaris, as they will be discussing how to best use shared online experiences and events technology to redefine human connection in B2B businesses. Julius is the VP of Marketing Strategy and Events at Hopin, Europe's fastest-growing startup of all time,โ€‹โ€‹ as well as a world-renowned event influencer. ๐‚๐จ๐ง๐ง๐ž๐œ๐ญ ๐ฐ๐ข๐ญ๐ก ๐‰๐ฎ๐ฅ๐ข๐ฎ๐ฌ: ๐‘Š๐‘’๐‘๐‘ ๐‘–๐‘ก๐‘’: hopin.com ๐ฝ๐‘ข๐‘™๐‘–๐‘ข๐‘  ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐ผ๐‘›: https://www.linkedin.com/in/juliussolaris/ ๐‚๐จ๐ง๐ง๐ž๐œ๐ญ ๐ฐ๐ข๐ญ๐ก ๐€๐ง๐๐ซ๐ž๐ข: ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข: https://marketiu.com / https://marketiu.ro ๐ด๐‘›๐‘‘๐‘Ÿ๐‘’๐‘– ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐‘–๐‘›: https://www.linkedin.com/in/andreitiu/ ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐‘–๐‘›: https://www.linkedin.com/company/marketiu ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐‘‡๐‘ค๐‘–๐‘ก๐‘ก๐‘’๐‘Ÿ: https://twitter.com/marketiuagency ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐ผ๐‘›๐‘ ๐‘ก๐‘Ž๐‘”๐‘Ÿ๐‘Ž๐‘š: https://www.instagram.com/marketiuagency/ ๐ธ๐‘š๐‘Ž๐‘–๐‘™ ๐‘Ž๐‘ก hello@marketiu.ro ๐‹๐ข๐ฌ๐ญ๐ž๐ง ๐ญ๐จ ๐ญ๐ก๐ž ๐ž๐ฉ๐ข๐ฌ๐จ๐๐ž ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐Ÿ๐š๐ฏ๐จ๐ฎ๐ซ๐ข๐ญ๐ž ๐ฉ๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ: โ–ถ๏ธWatch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube โ–ถ๏ธ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show โ–ถ๏ธ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean โ–ถ๏ธ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify โ–ถ๏ธ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer โ–ถ๏ธ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher โ–ถ๏ธ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox Episode transcript: Andrei Tiu Hi, there! This is Andrei, welcoming you to a new episode of The Marketing Innovation Podcast Show. Our special guest today is Julius Solaris, who is the VP of Marketing Strategy and Events at Hopin, Europe's fastest-growing startup of all time. And today, we'll discuss how to best use shared online experiences and events technology to redefine human connection in B2B businesses. Without further ado, Julius is a pleasure to have you on the show. How are you? How's the year started for you? I know you are in LA at the moment. So how was the weather there? Julius Solaris Thank you, Andrei, thank you for having me. It's such a pleasure to be with you. And, you know, the very exciting start of the year, as you know, we navigate through the uncertainty and you know, whatever prospect is out there, everybody's excited. In the marketing and events industry to kind of go back to in-person everybody's looking at virtual as well as a long term solution to the issue. So we're navigating for both personally. The United States is slightly different from the rest of the world. So I've been able been fortunate enough to attend several in-person events, one of those last weeks for 3000 people. So yeah, lots of insights, we're definitely going back to in-person, it's not as fast as we wanted it to be. But at the same time, you know, there's a lot of innovation happening in virtual so I'm stimulated by both parts, I guess, you know, I come from them in person. Ward, I come from analysing in person, the business of events. But I've always had a passion in technology. Therefore, I'm like, drawn into this battle between virtual and in-person that is happening right now. Yeah, so exciting times. Andrei Tiu Yes, definitely. And I feel with, you know, with coming from the live space, and now going to digital and are coming back to life I think, however, that some changes are here to stay when it comes to the innovation that has been happening and the way that customers or actually people in general, as well as transposing the b2b space, have adapted to the COVID pandemic, and now going out of it, how they see events as part of their marketing strategy. So I'm really hyped for us to go through the ins and outs and have your insights from a technology point of view, as well as adoption and what you guys are developing at the moment. Let's see if we will go into AR and that side of things as well, if you want to, then that'd be really, really interesting. Because as you also know, this is a very hot subject nowadays, between our marketing audience. So exciting. I think a very good starting point would be to introduce yourself a bit to the audience. Tell us a bit more about Hopin, how you've come to be Europe's fastest-growing startup of all time because that's a huge statement. And I know from our discussion just a couple of minutes before, it's impressive as well. So if you'd like to take over the stage, it is all yours. Julius Solaris...
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    39 mins
  • Influencer Marketing Trends 2022 [Igor Fedenkoff]

    Influencer Marketing Trends 2022 [Igor Fedenkoff]
    Jan 20 2022
    Join Andrei and our guest on todayโ€™s episode, Igor Fedenkoff, as they will be discussing influencer marketing insights from 2021, trends for 2022, as well as how to best integrate this channel in your overall 2022 digital marketing strategy. Igor is a serial entrepreneur and the CEO and co-founder of brybe.com, a platform for remote professionals and social media influencers looking for brand collaborations. ๐‚๐จ๐ง๐ง๐ž๐œ๐ญ ๐ฐ๐ข๐ญ๐ก ๐ˆ๐ ๐จ๐ซ: ๐‘Š๐‘’๐‘๐‘ ๐‘–๐‘ก๐‘’: https://brybe.com ๐ผ๐‘”๐‘œ๐‘Ÿ ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐ผ๐‘›: https://www.linkedin.com/in/igorfedenkoff/ ๐‚๐จ๐ง๐ง๐ž๐œ๐ญ ๐ฐ๐ข๐ญ๐ก ๐€๐ง๐๐ซ๐ž๐ข: ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข: https://marketiu.com / https://marketiu.ro ๐ด๐‘›๐‘‘๐‘Ÿ๐‘’๐‘– ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐‘–๐‘›: https://www.linkedin.com/in/andreitiu/ ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐ฟ๐‘–๐‘›๐‘˜๐‘’๐‘‘๐‘–๐‘›: https://www.linkedin.com/company/marketiu ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐‘‡๐‘ค๐‘–๐‘ก๐‘ก๐‘’๐‘Ÿ: https://twitter.com/marketiuagency ๐‘€๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘–๐‘ข ๐‘œ๐‘› ๐ผ๐‘›๐‘ ๐‘ก๐‘Ž๐‘”๐‘Ÿ๐‘Ž๐‘š: https://www.instagram.com/marketiuagency/ ๐ธ๐‘š๐‘Ž๐‘–๐‘™ ๐‘Ž๐‘ก hello@marketiu.ro ๐‹๐ข๐ฌ๐ญ๐ž๐ง ๐ญ๐จ ๐ญ๐ก๐ž ๐ž๐ฉ๐ข๐ฌ๐จ๐๐ž ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐Ÿ๐š๐ฏ๐จ๐ฎ๐ซ๐ข๐ญ๐ž ๐ฉ๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ: โ–ถ๏ธWatch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube โ–ถ๏ธ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show โ–ถ๏ธ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean โ–ถ๏ธ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify โ–ถ๏ธ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer โ–ถ๏ธ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher โ–ถ๏ธ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox Episode transcript: Andrei Tiu Hi, guys! This is Andrei, and you're on a brand new episode of The Marketing Innovation Podcast Show. Welcome to a new season! Our special guest today is Igor, a serial entrepreneur and the CEO and co-founder of brybe.com, a platform for remote professionals and social media influencers looking for brand collaborations. Today, we'll discuss influencer marketing insights from 2021, trends for 2022, as well as how to best integrate this channel in your overall 2022 digital marketing strategy. So without further ado, Igor, it's a pleasure to have you here on the show. Welcome to a new year, how is January been treating you so far? How's everything going? Igor Fedenkoff Thank you so much for having me, Andrei, is definitely a pleasure. This has been a very, very fast start of the year because we are, as a company pursuing, some new avenues of the business. So the developers are hating me already, because they just got out of you know, the partying mode, but you gotta do what you got to do. This is going to be a great year for the industry. This is a great year for the company. Definitely excited about it. Andrei Tiu Exciting! So what have you been guys doing? Or do you mention new avenues? First of all, if you want to present yourself a bit to our listeners, so they know a bit about your background, as well as what brybe.com does. And what are you guys preparing for this month or this year? Igor Fedenkoff Absolutely. I am the co-founder, part of the four guys that co-founded Brybe two and a half years ago. And this company originally was a pet project, actually. I was working for a different company, I was a CMO for a technology company. And for their marketing efforts, which subsequently we were able to bring him out like 10x, I think almost, we ran a few influencer campaigns very quickly realise that a lot of platforms on the market weren't really serving the purpose of what we had to do. So we started building our own inventory of influencers. And I have a hospitality background is to the club in Los Angeles. So definitely dove into our regular warm network and got a lot of people that when you were to promote the company. It was very, very productive, really cool. So the database has grown over time. And then with additional investment, we sort of came up with an MVP, basically, as a side project. That started enjoying really good organic growth. And when the pandemic - I mean, obviously, for a lot of industries, it has been not the best development - but when anything online, including influencer marketing and freelancer markets, this has been quite an amazing, you know, change in opportunities and systems and platforms. So we were fortunate enough to receive router investments, proceeded with the developments. And basically, last year has been the year of us working on both verticals: on the freelancer vertical on the influence of vertical, gain ourselves positioned...
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    53 mins