Summary

This episode, sponsored by Lumina Growth Lab, explores strategies for professional learning and development consultants to achieve steady lead flow, consistent revenue, and scalability. The discussion highlights the importance of strategic decisions and AI technologies in creating sustainable growth.

Keywords

Lumina Growth Lab, professional learning, development consultants, lead flow, revenue, scalability, AI technologies, strategic decisions, sustainable growth, business potential

Takeaways

• Lumina Growth Lab helps consultants with lead flow and revenue.
• Strategic decisions are key to business growth.
• AI technologies enable sustainable revenue generation.
• Healthy margins allow for more strategic decisions.
• Frustration often arises from reliance on word-of-mouth growth.
• Adding new lead generation channels is crucial.
• AI makes growth cheaper than ever before.
• Consistent revenue leads to business scalability.
• Connecting on LinkedIn can unlock business potential.
• Support and strategy are essential for confidence in growth.

Chapters

• 00:00:01 Introduction to Lumina Growth Lab
• 00:00:19 Challenges Faced by Consultants
• 00:00:26 Strategies for Sustainable Growth
• 00:00:39 Connecting for Business Potential

FOLLOW BENOY!

https://www.linkedin.com/in/benoytamang/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix

In this episode of the Marketing Matrix, host Lisanne Murphy is joined by Bryon Morrison, co-founder and CEO of Proxy. They discuss the challenges and strategies for small to medium-sized businesses (SMBs) in scaling and preparing for exits. Bryon shares insights on the importance of operational excellence, the execution gap, and how Proxy helps businesses thrive by embedding strategists and integrators. The conversation also touches on the unique approach of Proxy in providing continuous support and the significance of strategic partnerships.

Keywords

Marketing Matrix, Bryon Morrison, Proxy, SMBs, scaling, exits, operational excellence, execution gap, strategists, integrators, strategic partnerships

Takeaways

• Operational excellence is key for SMBs to scale and prepare for exits.
• Proxy embeds strategists and integrators to help businesses thrive.
• The execution gap is a common challenge for SMB leaders.
• Strategic partnerships are crucial for Proxy's success.
• Proxy offers a unique approach with continuous support.
• Brian Morrison emphasizes the importance of operational discipline.
• Proxy focuses on pre-due diligence for business readiness.
• The role of Proxy is to act as an executive multiplier.
• Proxy's model includes flat rate pricing and no long-term contracts.
• Brian Morrison shares insights on category creation challenges.

Chapters

• 00:00:01 Introduction to Lumina Growth Lab
• 00:00:25 Welcome to the Marketing Matrix
• 00:00:53 Introducing Brian Morrison
• 00:02:36 Brian's Journey and Experience
• 00:06:00 Challenges and Strategies for SMBs
• 00:09:00 Proxy's Unique Approach
• 00:12:27 Operational Excellence and Execution Gap
• 00:17:20 Proxy's Role and Continuous Support
• 00:25:09 Category Creation and Strategic Partnerships
• 00:31:46 Future Goals and Rebranding

FOLLOW BRYRON!

https://proxxy.com/

https://leaderslist.show/

https://www.linkedin.com/in/bryonmorrison/

https://www.youtube.com/@leaderslist

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!

Lisanne Murphy speaks with Aaron Robbins, co-founder of Intrinsic First and creator of Proactor, a role-play software built for leadership development. Aaron shares his journey from mechanical engineering into leadership roles, his deep interest in motivation theory, and how these experiences led to the creation of Proactor. The conversation highlights why consistent practice is critical in leadership training, along with real-world insights into the sales and marketing challenges faced by tech-driven solutions.

Keywords

Marketing Matrix, Aaron Robbins, Intrinsic First, Proactor, leadership development, motivation theory, role-play software, sales challenges, tech industry, practice in training

Takeaways

• Aaron Robbins transitioned from mechanical engineering to leadership roles.
• Proactor is a role-play software for leadership development.
• Motivation theory is foundational to Aaron's work.
• Practice is crucial in leadership training.
• Sales and marketing are challenging in the tech industry.
• Intrinsic First aims to improve workplace environments.
• AI accelerates capabilities in software development.
• Aaron values practice and feedback in learning.
• Proactor offers universal leadership training frameworks.
• Aaron balances multiple roles and projects.

Chapters

• 00:00:01 Introduction to Aaron Robbins
• 00:00:26 Aaron's Journey to Leadership
• 00:00:49 The Development of Proactor
• 00:02:30 Challenges in Sales and Marketing
• 00:03:00 The Role of Practice in Leadership
• 00:03:30 Balancing Multiple Roles
  

FOLLOW AARON!

https://intrinsicfirst.com; https://proactr.com
https://www.linkedin.com/company/proactr
https://www.linkedin.com/company/intrinsic-first

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!