Tomorrow, the journey begins.

In 2017, I couldn’t run a mile.

Now, I’m preparing to take on the Marathon des Sables — 250 kilometres across the Sahara Desert.

The Masterplan – A Journey to MDS is the story of how that transformation happened… and what it really takes to build something extraordinary from an ordinary starting point.

Episode 1 drops tomorrow: From Out of Shape to the Sahara.

Subscribe now — and join me as we build The Masterplan, one step at a time.

Episode 1 – From Out of Shape to the Sahara

In this first episode of The Masterplan – A Journey to MDS, David Hill sits down with Chris Morley of Shure to unpack the full story behind the transformation.

Back in 2017, David couldn’t run a mile. Out of shape, stuck, and searching for change, he took one small step that would quietly reshape everything. Since then, he’s completed 42 half marathons, 14 marathons, and ultramarathons up to 100 miles — and is now preparing to take on the Marathon des Sables, a 250km race across the Sahara Desert.

In this episode, we cover:

• What life looked like before running

• The turning point that sparked change

• How consistency became identity

• Lessons from marathons and ultras

• The mindset shift that made extreme challenges possible

• And why the desert is next

This isn’t just about running. It’s about transformation, discipline, and building something from nothing.

If you’ve ever doubted what you’re capable of — this episode is for you.

🏜️ Subscribe and follow the journey to MDS.

Because every step is part of The Masterplan.