• #43 - Steve Fortino: Revolutionizing Sales Through Automation
    Nov 22 2025

    www.lifeblood.com

    Hosted by Giovanni Lauricella, in this episode we interview Steve Fortino, Business Development Manager for Zapyrus. Steve shares his story transitioning from academia to MedTech sales. Giovanni and Steve explore corporate strategic onboarding, transitioning from academia to industry, regional MedTech Hubs, automation in sales, triathlons, and more.

    This episode is sponsored by Zapyrus, a business development and business intelligence software company based out of Toronto, Canada. To learn more about Zapyrus and the services they offer visit welcome.zapyrus.com

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    2 hrs and 47 mins
  • #42 - John Brumfield: Redefining Care Through Bold Launch
    Nov 15 2025

    www.lifeblood.com

    Hosted by Giovanni Lauricella, in this episode we interview John Brumfield, CEO of Berlin Heals. John shares his story of leading multiple medical device companies. Giovanni and John discuss launching a medical device, going to market, acquisition integration, startup vs corporate business lessons, new CEO advice, woodworking, and more.

    To learn more about Berlin Heals and their implantable device for heart failure therapy, visit www.berlinheals.com

    This episode is sponsored by Goodwin, a lifecycle legal firm with a specialized MedTech practice. To learn more about Goodwin's MedTech practice, visit www.goodwinlaw.com/en/people/g/gomez-martin or by emailing Martin Gomez directly at mgomez@goodwinlaw.com

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    3 hrs and 15 mins
  • #41 - Filippo Piatti: From Academia to Action
    Nov 8 2025

    www.lifeblood.com

    Hosted by Giovanni Lauricella, in this episode we interview Filippo Piatti, CEO and Co-Founder of ARTINESS. Filippo shares his story of transitioning from academia to entrepreneurship. Giovanni and Filippo discuss the PhD experience, academic theory vs practical entrepreneurship, leadership and building teams, fundraising, accelerators, running and water polo, and more.

    You can learn more about ARTINESS and their AI-powered augmented reality technology at www.artinessreality.com

    This episode is sponsored by Prolucid, a software commercialization company based out of Toronto, Canada. To learn more about Prolucid and the services they offer visit www.prolucid.ca

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    2 hrs and 45 mins
  • #40 - Sophie Cunningham: Wired for Customer Success
    Nov 1 2025

    www.lifeblood.com

    Hosted by Giovanni Lauricella, in this episode we interview Sophie Cunningham, Customer Success Manager for Zapyrus. Sophie shares her story of global travel and customer success. Giovanni and Sophie explore cultural nuances and recruitment, Biotech vs MedTechh, CRM vs Business Development Tools, life in Cananda, and more.

    This episode is sponsored by Zapyrus, a business development and business intelligence software company based out of Toronto, Canada. To learn more about Zapyrus and the services they offer visit welcome.zapyrus.com

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    2 hrs and 29 mins
  • #39 - Teresa Prego: Integration Drives the Outcome
    Oct 25 2025

    www.lifeblood.com

    Hosted by Giovanni Lauricella, in this episode we interview Teresa Prego, CEO of EpiWatch. Teresa shares her story of building early stage companies. Giovanni and Teresa discuss the acquisitions and integration challenges, retail vs reimbursed medical devices, wearables and neuromodulation, building a company that can be acquired, and more.

    You can learn more about EpiWatch and their wearable technology for seizure detection at www.epiwatch.com

    This episode is sponsored by Prolucid, a software commercialization company based out of Toronto, Canada. To learn more about Prolucid and the services they offer visit www.prolucid.ca

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    2 hrs and 44 mins
  • #38 - Nicole Latimer: Effective Leadership Creates Measurable Outcomes
    Oct 18 2025

    www.lifeblood.com

    Hosted by Giovanni Lauricella, in this episode we interview Nicole Latimer, Former CEO of Medrio. Nicole shares her insights as a leader in the MedTech industry. Giovanni and Nicole explore employee retention through recognition and growth, outcome-based leadership, data as the new oil, AI's impact on service businesses, how to scale a company, and more.

    You can learn more about Medrio and their clinical research solutions at www.medrio.com

    This episode is sponsored by Zapyrus, a business development and business intelligence software company based out of Toronto, Canada. To learn more about Zapyrus and the services they offer visit welcome.zapyrus.com

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    2 hrs and 40 mins
  • #37 - Werner Vorster: Persistence is Vitl
    Oct 11 2025

    www.lifeblood.com

    Hosted by Giovanni Lauricella, in this episode we interview Werner Vorster, Founder and CEO of Vitls. Werner shares the story of his South African roots and starting a US medical device company. Giovanni and Werner discuss entrepreneurial DNA, raising capital, working with your spouse, MedTech accelerators, legal representation and IP, parenting as an entrepreneur, and more.

    To learn more about Vitls and their wearable device for continuous monitoring, visit www.vitlsinc.com

    This episode is sponsored by Goodwin, a lifecycle legal firm with a specialized MedTech practice. To learn more about Goodwin's MedTech practice, visit www.goodwinlaw.com/en/people/g/gomez-martin or by emailing Martin Gomez directly at mgomez@goodwinlaw.com

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    2 hrs and 58 mins
  • #36 - Steve Arless: MedTech Success is an Addiction
    Oct 4 2025

    www.lifeblood.com

    Hosted by Giovanni Lauricella, in this episode we interview Steve Arless, Co-Founder of Vitaa Medical. Steve shares his story of serial entrepreneurship, exiting 5 companies and now working on his 6th. Giovanni and Steve discuss the acquisition experience, private vs public companies, MedTech in Canada vs US, startups vs corporates, AI in healthcare, and more.

    You can learn more about Vitaa Medical and their aneurysm detection technology at www.vitaamedical.com

    This episode is sponsored by Prolucid, a software commercialization company based out of Toronto, Canada. To learn more about Prolucid and the services they offer visit www.prolucid.ca

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    2 hrs and 28 mins