Non-response bias occurs when the responses collected in a survey or study are not representative of the entire population due to certain groups being more likely to respond than others. It can skew the results and lead to inaccurate conclusions.

The silent majority skews the story 📉🔇 When those who don't respond change the outcome more than those who do.

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Theory of mind refers to the ability to attribute mental states, such as beliefs, intentions, and emotions, to oneself and others and to understand that others have beliefs, desires, and perspectives different from one's own. It enables individuals to interpret and predict the behavior of others based on their mental states and is essential for social cognition and interpersonal relationships.

Reading minds—sort of 🧠👀 Understanding that others have thoughts, beliefs, and intentions different from your own.

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Satisficing is a decision-making strategy where individuals choose the first option that meets their minimum criteria or satisfices their needs, rather than seeking the best possible option. It involves making decisions that are good enough rather than optimal, often to conserve time and cognitive resources.

Good enough beats perfect ✅🧮 Choosing the first option that meets the minimum—especially under pressure.

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