This week, I’m talking about H-E-B’s wild heavy-metal T-shirt collab with designer Connor Dwyer. What started as a fun grocery-store-meets-metal-band mashup turned into one of the most viral merch drops of the year.

Here’s what’s happened:

• A fan design turned into an official partnership
• A charity angle raised $35,000 for Austin musicians
• A tech fail that left fans frustrated
• What small brands can learn about handling hype and demand

Hype is great—but make sure your system can take the hit. If your fans show up ready to buy, you’d better be ready for them.

---

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c.2025 Biggerfish, Dallas TX USA

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Dallas, Texas 75218 USA

‪@Chomps‬ the meat snack brand, pulled off one of the smartest pop-up activations of the year.

They took over an old gas station in Austin for a back-to-school event: they cleaned out parents’ cars, handed out free snacks and branded merch, and turned everyday stress into a shareable experience.

Experiential marketing like this works. It builds lasting brand equity. Small brands can learn from it.

---

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c.2025 Biggerfish, Dallas TX USA

381 Casa Linda Plaza, Suite 200

Dallas, Texas 75218 USA

When is “ask forgiveness, not permission” a good idea? Baggu found out the hard way.

At their new San Francisco store opening, the sustainable bag brand gave away BART-branded water bottles, hats, and stickers — without permission from Bay Area Rapid Transit.

It wasn't really BART merch, Baggu thought it was OK to knock off the BART logo and make it their own. Not good!

The stunt went viral, drew backlash, and pushed Baggu into crisis-control talks with BART about a legitimate merch partnership.

This breakdown covers how a giveaway meant to celebrate a store launch turned into a lesson on intellectual property, licensing, and how official collaborations can build more trust (and less chaos).

---

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---

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c.2025 Biggerfish, Dallas TX USA

381 Casa Linda Plaza, Suite 200

Dallas, Texas 75218 USA

King's Hawaiian just used branded merch to market a logo refresh at Chicago O’Hare Airport. Their team set up a booth with private changing rooms, and travelers swapped the clothes they were wearing for a free “soft-wear” sweatsuit.

King's also gave out snacks, plus a travel pillow and eye mask. All traded clothing went to a Chicago charity. Simple execution that people remembered.

https://kingshawaiian.com/products/merchandise/?limit=100

Want help planning a merch swap? We help business owners and marketers build smart campaigns with branded merch that people enjoy using. Hit me up!

---

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---

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c.2025 Biggerfish, Dallas TX USA

381 Casa Linda Plaza, Suite 200

Dallas, Texas 75218 USA

Spam's Musubi Maui fundraiser offers items like Musubi-shaped ottomans, mixing fun with philanthropy.

McDonald's and the US Open use collectible cups to increase customer engagement and sales.

Aldi and Trader Joe's go head to head on cooler bags. I look at L.L.Bean's tote bag rivalry with Lands End.

Gorton's is updating its image with retro-style merchandise for younger consumers.

Takeaways:

Try limited edition merch to support causes and generate interest in our brand

Consider collectible items that customers will keep and use often

Check our company's history for ideas when creating new merchandise

Include younger team members in design discussions to ensure we stay relevant

Think about unusual promotions like trade-in programs to stand out from competitors

---

0:00 This week's topics:

0:49 The Makers of the SPAM® Brand Unwrap Limited-Edition SPAM® Musubi Day Merch Collection Benefiting Maui

https://www.prnewswire.com/news-releases/the-makers-of-the-spam-brand-unwrap-limited-edition-spam-musubi-day-merch-collection-benefiting-maui-302218012.html

SPAM® Musubi Day | Spam

https://www.spam.com/spam-musubi-day

4:00 McDonald's Launches New Collector's Meal That Includes a Seriously Cool Collectable

https://www.foodandwine.com/mcdonalds-collectors-meal-cups-8691129

The $10 million cocktail everyone is drinking at the US Open

https://finance.yahoo.com/news/us-open-grey-goose-concocted-090020591.html?ncid=twitter_yahoonewst_sjwumo1bpf4

7:35 Sonny's Nashville https://www.sonnysnashville.com/

Our Giant Squeeze Boozy Lemonade

https://www.instagram.com/p/C6grhqQOT_o/

8:00 Aldi Has a Copycat of the Sold Out Trader Joe’s Cooler Bags

https://www.yahoo.com/lifestyle/aldi-copycat-sold-trader-joe-130000718.html?guccounter=1

9:08 Lands’ End wants to dethrone the L.L.Bean Boat and Tote

10:29 This fish stick company just released some shockingly good merch for Gen Z - Fast Company

https://www.fastcompany.com/91181834/gortons-fish-merch-for-gen-z

Fish, but make it fashion - Gorton's Seafood

https://www.gortons.com/shop/

---

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---

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📽...

Cheez-Its has rolled out an impressive line of merch, from Hawaiian shirts to nail polish, perfect for fans of the cheesy snack. They even took over a diner to provide a cheezy distraction to travelers.

Ore-Ida celebrates the 20th anniversary of Napoleon Dynamite with tot-protecting pants - supposedly they're 'crush proof'

Dunkin Donuts partnered with Scrub Daddy for unique donut-shaped scrubbers - and Scrub Daddy's merch game is on point!

The new wearable Dispicable Me 4 Popcorn Bucket is just weird — but the rule is, if there's a hot movie, there's gotta be a hot popcorn bucket.

Using nostalgic and pop culture references in your marketing can create memorable connections with your audience. Look for unexpected brand partnerships that align with your values and think creatively about themed merch for maximum impact.

---

0:00 This week's topics:

0:37 Cheez-It Opened the Cheez-In Diner in Woodstock, New York

https://www.foodandwine.com/cheez-it-cheez-in-diner-woodstock-new-york-8650808

Shop Cheez-It® Merchandise - Cheez-It® HQ

https://shop.cheezit.com/shop.html

3:52 'Napoleon Dynamite' and Ore-Ida Launch Tot-Protecting Pants for Film's 20th Anniversary

https://www.complex.com/pop-culture/a/jaelaniturnerwilliams/napoleon-dynamite-and-ore-ida-launch-tot-protecting-pants

Ore-Ida - "Napoleon Dynamite" Tot-Protecting Pants - Commercial - YouTube

https://www.youtube.com/watch?v=XsnuFsc_5V8&t=30s

5:55 Dunkin' and Scrub Daddy Announce Sponge Collaboration

https://www.foodandwine.com/dunkin-scrub-daddy-sponge-collaboration-8658750

Scrub Daddy X Dunkin' Donut Shaped Sponges - Scrub Daddy Smile Shop

https://smileshop.scrubdaddy.com/product/scrub-daddy-x-dunkin-donut-shaped-sponges/

7:53 Gru’s popcorn BabyBjörn is cinema’s latest savior

https://www.morningbrew.com/daily/stories/2024/07/03/grus-popcorn-babybjoern-cinema

Despicable Me 4 Minions Popcorn Buckets from AMC & Cinemark: Where to Buy Them

https://thedirect.com/article/despicable-me-4-popcorn-buckets-minions-amc-cinemark-where-to-buy

---

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---

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c.2025 Biggerfish, Dallas TX USA

381 Casa Linda Plaza, Suite 200

Dallas,...

The Cheesecake Factory has launched a new merch line for rewards members, featuring iconic brand designs on apparel, accessories, and home goods.

Pringles and Crocs teamed up for a fun collection including Pringles-inspired clogs, slides, and the standout Crush boot with a snack-holding heel.

Dunkin' faced delays with their popular DunKings Super Bowl tracksuits, but maintained customer trust by acknowledging the issue and offering gift cards.

Dramamine put a humorous spin on obsolete barf bags, repurposing them as collectible items like popcorn bags, chef hats, and puppets.

Catch this show every week: https://bigpromo.live/youtube

---

Shop your swag at http://bigpromo.link

For this month's code, go to https://bigpromo.link/code

---

Cheesecake Factory Drops New Limited-Edition Merch

https://www.foodandwine.com/cheesecake-factory-limited-edition-merch-8607799

The Cheesecake Factory Cake Merch 😀 Respect the Chain

https://www.youtube.com/watch?v=RzW71mn_jGg

Rewards | The Cheesecake Factory

https://www.thecheesecakefactory.com/rewards

Pringles Crocs: New shoes, ankle holster and crisp flavor unveiled

https://www.axios.com/2024/04/16/pringles-crocs-swicy-chips

HypeBeast on Instagram

https://www.instagram.com/p/C5rMWn3x16H/

Pringles X Crocs Classic Clog

https://www.crocs.com/p/pringles-x-crocs-classic-clog/209642.html?cgid=pringles&cid=6AD

Dunkin' customers still haven't received their DunKings tracksuits

https://www.boston.com/food/food-news/2024/04/05/dunkin-customers-havent-received-dunkings-tracksuits/

Delivery Challenges Undermine Dunkin’s Viral ‘DunKings’ Merch | PPAI Media

https://media.ppai.org/ppai-newslink/delivery-challenges-undermine-dunkin-s-viral-dunkings-merch/

DunKings on 𝕏

https://twitter.com/search?q=DunKings&src=typed_query&f=live

Dramamine's new ad is an ode to motion skickness - Fast Company

https://www.fastcompany.com/91076960/is-modern-science-making-the-barf-bag-obsolete

Air Sickness Bag Museum - Air Sickness Bag Museum

https://www.barfbags.com/

The Last Barf Bag

https://www.thelastbarfbag.com/

---

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---

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📽...

Jimmy John's Capri salami pesto sandwich-inspired silk scarf is expensive at $75, but versatile and some proceeds go to their foundation. Applebee's introduced Bacardi tropical rum buckets, though you can't take them home. Jollibee Foods launched a merch line with cool items like an all-over print tote bag and shirts with printed pockets in sizes up to 5X for the same base price.

Brands like Krispy Kreme, Snapple, Sun Chips, Blue Moon beer, and Moon Pies have creative eclipse-themed products and gimmicks. I'm disappointed that the advertised Moon Pie "solar eclipse survival kit" didn't actually include eclipse glasses.

Brands can create themed merch and promotions tied to seasonal events, limited-time offerings, or special occurrences to drive interest and sales. The key takeaway is finding creative ways to align your brand with happenings that capture people's attention.

Catch this show every week: https://bigpromo.live/youtube

---

Shop your swag at http://bigpromo.link

For this month's code, go to https://bigpromo.link/code

---

0:00 This week's topics:

0:49 Jimmy John’s Is Dropping a Sandwich-Inspired Silk Scarf

https://www.foodandwine.com/jimmy-johns-caprese-salami-pesto-silk-scarf-8619989

Ciao Down Silk Scarf - Jimmy Clothing Store

https://store.jimmyjohns.com/ciao-down-silk-scarf.html

2:57 Applebee’s Launches NEW $10 Bacardi Rum Buckets with Island Flair

https://finance.yahoo.com/news/applebee-launches-10-bacardi-rum-130200773.html

Applebee's Drink Specials - $10 Bacardi Rum Bucket Cocktails

https://www.applebees.com/en/specials/drinks/bacardi-buckets

3:42 Kavas Tacos & Tequila on Instagram

https://www.instagram.com/p/C2yE1K_rRUH/?img_index=6

4:11 Jollibee Jolly Merch Shop

https://www.prnewswire.com/news-releases/merch-madness-jollibee-brings-the-joy-beyond-chicken-with-the-launch-of-its-new-jolly-merch-shop-and-limited-edition-clothing-collection-302084511.html

Jollibee Jolly Merch Shop

https://merchshop.jollibeefoods.com/collections/shop-all

8:10 Eclipse 2024 Box

https://shop.moonpie.com/products/eclipse-2024box-custom?pr_prod_strat=jac&pr_rec_id=1c035a588&pr_rec_pid=8400541057254&pr_ref_pid=8397340606694&pr_seq=uniform

SUN VS. MOON ‘24: sponsored by MoonPie - YouTube

https://www.youtube.com/watch?v=9-c6pbITEes&t=1s

---

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Software and services we like:

Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm

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Setapp - over 200 quality apps for Mac - https://bigpromo.link/setapp

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@Takeonetech - Ecamm Masterclass

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---

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Get merch ideas in your inbox:

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📝 https://blog.bigpromotions.net

👀...