Hear how Billy found his way through content, strategy, technology and agencies to the world of nonprofit marketing advice.  His insights through this journey will encourage you configure your organization for ongoing excellence and future success. 

John shares some of his journey and what got him interested in the nonprofit space as well as lessons learned from starting a mobile giving platform and seeking greater significance than any career could provide.

Billy and John Discuss Harvard's Post Pandemic Marketing Truths numbers 6 through 10.

6. Old truth: Relationships matter.
New truth: Relationships are everything.

7. Old truth: Agility is a technology process.
New truth: Agility is a modern marketing approach.

8. Old truth: Your brand should stand behind great products.
New truth: Your brand should stand behind great values.

9. Old truth: You need the right tech stack to drive modern marketing success.
New truth: You need the right balance of factors (including your tech stack) to drive modern marketing success.

10. Old truth: Marketing is important for growth.
New truth: Marketing is at the center of the growth agenda for the full C-suite.

Billy and John discuss how nonprofits can harness the power of Loyalty strategies to deepen and improve the relationships with constituents.  By thinking creatively about how to partner with businesses and leveraging our innate psychology triggers to drive behaviors, loyalty can accelerate relationships and engagement for your organization.

the TMCP crew discuss building a plan to handle social media during a crisis.  They discuss routing, responses, stopping auto-posting, content preparation, listening and measurement strategies to ensure your organization serves your constituents well and emerges from the crisis.

The TMCP crew discusses burnout and how to avoid it, recover from it, and help both internal and external stakeholders. 

Ensure you're operating at your best potential at all times and care for those experiencing challenges with today's podcast.

Billy and John discuss Engagement and the evolving definition of what it means to engage and how the lens of the listener dictates the definition. 

1. Generational Definitions of Engagement
2. The Meaning of Social Impact 
3. How Nonprofits can Improve the Sophistication and Outcomes of Their Engagement